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Alta Global Group Debuts with Launch of IPO on NYSE with Ticker Symbol 'MMA'

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Alta Global Group (NYSE American:MMA) goes public to capitalize on the growing combat sports industry, leveraging technology to increase consumer participation. The company's innovative platform aims to unite passion and participation in global martial arts and combat sports. With strategic partnerships and a strong leadership team, Alta is poised for growth in the industry.
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Alta Global Group's recent IPO represents a significant development within the combat sports industry, a sector experiencing notable growth. The company's strategic positioning, with a comprehensive platform integrating four core products, is designed to tap into the increasing consumer participation and community engagement in martial arts and combat sports. The backing by high-profile figures from the industry, such as Daniel Cormier and John Kavanagh, not only adds credibility but also suggests potential for influential marketing and endorsement opportunities.

Alta's expansion through strategic partnerships and agreements with over 544 gyms could be indicative of a robust business model that leverages network effects. This growth strategy may result in increased market share and revenue streams from both direct consumer engagement and B2B relationships with gyms and training facilities. The company's focus on technology to bridge the gap between passion and participation aligns with current trends towards digitalization and could cater to a wider audience beyond traditional gym goers.

However, it's important to monitor how Alta's market entry and expansion strategies will translate into financial performance. The competitive landscape, including the risk of new entrants and the bargaining power of both suppliers and consumers, will be critical factors influencing Alta's ability to maintain and grow its market position. Additionally, the company's ability to innovate and keep its offerings relevant in a rapidly evolving industry will be key to long-term success.

The IPO of Alta Global Group on the NYSE American exchange marks a pivotal moment for investors to consider the potential of the combat sports industry. The valuation of Alta at the time of its IPO and the subsequent market reaction will provide insights into investor confidence in both the company and the broader industry. The use of proceeds from the IPO and the company's investment in growth initiatives will be critical in determining future profitability and shareholder value.

From a financial perspective, the SFIA and IBISWorld statistics cited in the company's announcement highlight the industry's growth trajectory and potential market size. Alta's ability to convert a portion of the 640 million passionate fans into active participants could significantly impact its top-line growth. However, investors should also consider the operational costs associated with expanding gym partnerships and the development of digital platforms, which may affect net income and cash flow in the short to medium term.

Given the nature of the industry, it's also essential to evaluate the sustainability of Alta's revenue streams. The company's reliance on continuous user engagement and retention through its training programs and digital platforms will be a key metric to watch. Additionally, the effectiveness of its marketing strategies and the ability to scale its business model internationally will be important factors in assessing its long-term financial health.

The mixed martial arts (MMA) and combat sports sector has been gaining traction, with Alta's IPO serving as a testament to the industry's burgeoning appeal. The company's multifaceted approach, encompassing both in-gym and digital experiences, aligns with a growing trend in sports and fitness: the blending of physical and virtual training environments. Alta's offerings, such as the Warrior Training Program and UFC Fight Fit Program, cater to a diverse range of consumers from casual fitness enthusiasts to serious martial artists.

The strategic timing of Alta's expansion and partnerships across multiple regions suggests a calculated approach to capturing market share in a niche yet rapidly growing sector. The presence of celebrated athletes and coaches on their team not only boosts brand image but also enhances the authenticity and appeal of their programs. This could lead to increased consumer trust and loyalty, which is important in an industry driven by community and brand reputation.

It will be important to track consumer adoption rates of Alta's programs and the retention of gym partnerships over time. The long-term success of Alta will hinge on its ability to maintain high-quality offerings and adapt to changing consumer preferences in fitness and martial arts. The company's performance in the post-IPO period will be a key indicator of its ability to leverage its unique market position and capitalize on the growth of the combat sports industry.

Alta Becomes Second Mainstream Mixed Martial Arts Company in Recent Months To Go Public in the Wake of Growth in the Combat Sports Industry

MANLY, NEW SOUTH WALES, AUSTRALIA / ACCESSWIRE / April 5, 2024 / Alta Global Group Limited ("Alta" or the "Company") (NYSE American:MMA), a technology company that is enabling the global martial arts and combat sports industry to maximize the monetization opportunities available to the sector by increasing consumer participation in the sport, and building upon existing community offerings, announces that its initial public offering on the NYSE American exchange under the ticker symbol ‘MMA' was a strategic move that was a natural progression for the company's leadership and enhanced vision for the combat sports industry.

With a mission to empower community driven growth in the global martial arts and combat sports sector, Alta leverages cutting-edge technology to bridge the gap between passion and participation. Under the stewardship of Alta Global Group Founder and CEO, Nick Langton, the company has evolved from working with MMA gyms and world class fighters to grow into a technology company dedicated to uniting passion and participation in global combat sports through multiple digital platforms.

Alta's comprehensive platform integrates four core products, including the Alta Warrior Training Program, UFC Fight Fit Program, Alta Academy and Alta In-Gym Training, strategically positioned to capitalize on the industry's growth, with over 45,597 martial arts and combat sports gyms in the US alone according to IBISWorld statistics.

"This listing symbolizes more than just a milestone for Alta Global Group," said Langton, "At Alta, we are steadfast in our belief that the most impactful company in the Martial Arts and Combat Sports realm will be the one that successfully converts the 640 million passionate fans into active participants. This new chapter in the growth of mixed martial arts has emboldened us to reach consumers at the gym and in their homes while building ‘MMA' to further utilize our resources to support that mission.

Reports by Sports & Fitness Industry Association's Single Sport Reports for Martial Arts and Boxing Fitness (SFIA) and IBISWorld statistics underscore the scale and growth of the martial arts industry. In the US alone, SFIA's report indicates over 11.8 million participants training in 2023, with IBISWorld statistics projecting the number of martial arts academies to surpass 67,000 by 2025.

‘MMA' comes to market with the backing of the most celebrated men and women in the combat sports industry.

  • Daniel Cormier, 2-Division UFC Champion and former Olympic Wrestler, whose Daniel Cormier Wrestling Academy continues to host Alta's Warrior Training Program.
  • John Kavanagh, Head Coach of global superstar Conor McGregor. As the company co-founder, Kavanagh helped create the Alta Warrior Training Program that features 100 classes over a 20-week program that has been run 206 times worldwide since 2018.
  • Laura Sanko, former fighter and the first woman to ever serve as the color commentator for a UFC PPV event.
  • Eugene Bareman, Head Coach to Israel Adesanya and owner of the world-renowned City Kickboxing in Auckland, New Zealand, and part of Alta's influential ambassadorial team.

Timing of the ‘MMA' listing coincides with substantial expansion of its gym presence in the US, Australia, New Zealand, and Ireland, reaching agreements with 544 gyms and boasting over 3,020 published gyms within the combat sports and martial arts community by early 2024.

Strategic partnerships across key US states, including California, Texas, Nevada, Illinois, New York, Hawaii, and Oregon in the U.S., in addition to strategic partnerships in Australia, New Zealand and Ireland underscore Alta's commitment to growth. Alta Global Group Founder and CEO Nick Langton, expressed excitement, stating, "We're thrilled with the tremendous growth Alta has achieved in 2023 and early 2024. These partnerships and expanded gym presence highlight our commitment to delivering exceptional training experiences and elevating the martial arts and combat sports community."

A registration statement on Form F-1 (File No. 333-275618) relating to the shares was filed with the Securities and Exchange Commission ("SEC") and became effective on March 27, 2024. The Offering is being made only by means of a prospectus. Copies of the final prospectus may be obtained from ThinkEquity, 17 State Street, 41st Floor, New York, New York 10004.

This press release shall not constitute an offer to sell or a solicitation of an offer to buy, nor shall there be any sale of these securities in any state or jurisdiction in which such an offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

For more information, visit Alta Global Group's corporate website at www.altaglobalgroup.com

ABOUT ALTA GLOBAL GROUP LIMITED

Alta Global Group Limited is a technology company that is enabling the global martial arts and combat sports industry to maximize the monetization opportunities available to the sector by increasing consumer participation in the sport and building upon existing community offerings within the sector. While the Company believes martial arts and combat sport gyms have a superb in-gym product, they are ripe for transformation when it comes to building sales channels, enhancing customer onboarding, optimizing engagement and driving the growth and retention of members and membership revenues within their gym communities. For more information, please visit https://www.altaglobalgroup.com.

Forward Looking Statements

Statements in this press release about future expectations, plans, and prospects, as well as any other statements regarding matters that are not historical facts, may constitute "forward-looking statements." These statements include, but are not limited to, statements relating to the Company's operations and business strategy and the Company's expected financial results. The words "anticipate," "believe," "continue," "could," "estimate," "expect," "intend," "may," "plan," "potential," "predict," "project," "should," "target," "will," "would" and similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain these identifying words. The forward-looking statements contained in this press release are based on management's current expectations and are subject to substantial risks, uncertainty and changes in circumstances. Actual results may differ materially from those indicated by such forward-looking statements as a result of various important factors, including the uncertainties related to market conditions and other factors discussed in the "Risk Factors" section of the Company's final prospectus filed with the SEC. Any forward-looking statements contained in this press release speak only as of the date hereof, and, except as required by federal securities laws, the Company specifically disclaims any obligation to update any forward-looking statements, whether as a result of new information, future events, or otherwise.

For more information or media enquiries:

Peter Jarmain

Alta Global Group Limited
W: www.altaglobalgroup.com
T: 1-800-151-865
E: peter@trainalta.com

For investor enquires:

Neale Java
Alta Global Group Limited
W: www.altaglobalgroup.com
T: 1-800-151-865
E: Investors@altaglobalgroup.com

SOURCE: Alta Global Group



View the original press release on accesswire.com

FAQ

What is the ticker symbol for Alta Global Group ?

The ticker symbol for Alta Global Group is MMA.

Who is the CEO of Alta Global Group ?

The CEO of Alta Global Group is Nick Langton.

What is the mission of Alta Global Group ?

The mission of Alta Global Group is to empower community-driven growth in the global martial arts and combat sports sector.

What are the core products offered by Alta Global Group ?

Alta Global Group offers four core products: the Alta Warrior Training Program, UFC Fight Fit Program, Alta Academy, and Alta In-Gym Training.

How many martial arts and combat sports gyms are there in the US according to IBISWorld statistics?

According to IBISWorld statistics, there are over 45,597 martial arts and combat sports gyms in the US.

Who are some of the key figures associated with Alta Global Group ?

Key figures associated with Alta Global Group include Daniel Cormier, John Kavanagh, Laura Sanko, and Eugene Bareman.

What strategic partnerships has Alta Global Group formed?

Alta Global Group has formed strategic partnerships in key US states like California, Texas, Nevada, Illinois, New York, Hawaii, and Oregon, as well as in Australia, New Zealand, and Ireland.

When did Alta Global Group 's initial public offering take place?

Alta Global Group 's initial public offering took place on the NYSE American exchange under the ticker symbol 'MMA'.

Where can one obtain more information about Alta Global Group ?

For more information, visit Alta Global Group's corporate website at www.altaglobalgroup.com.

Alta Global Group Limited

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