MySize Announces Acquisition-Led Strategy Focused on Defense Technology
MySize outlines a new, acquisition-driven push into defense technology that may require dilutive equity or equity-linked financing if executed.
Rhea-AI Summary
MySize (MYSZ) announced an acquisition-led growth strategy on September 14, 2026, focused on building a defense technology platform over time. The company plans to evaluate defense technology businesses based on technology differentiation, commercial activity, customer relationships, growth prospects, financial profile, capital needs, regulatory considerations and expected contribution to long-term stockholder value.
Management states that the goal is to assemble a group of businesses with differentiated technologies and strong commercial foundations, rather than complete a single stand-alone acquisition. MySize expects to assess each potential transaction individually, including operating performance, investment requirements and deal terms, and may pursue cooperation among acquired companies where there is a clear operational or strategic benefit.
The initiative would diversify MySize beyond its current fashion technology and commerce operations. The company has not set a fixed number, size or timetable for acquisitions and notes that execution of the strategy depends on satisfactory due diligence, agreement on definitive terms, available capital, required approvals and satisfaction of closing conditions. MySize expects the strategy may require additional equity or equity-linked financing that could result in substantial dilution to existing stockholders.
Positive
- Acquisition-led expansion into defense technology platform, diversifying beyond fashion technology and commerce
- Flexible strategy with case-by-case assessment of technology, commercial strength and transaction terms
Negative
- Company expects strategy may require additional equity or equity-linked financing that could cause substantial dilution
- Execution depends on due diligence, capital availability and multiple approvals, creating uncertainty on timing and feasibility
- No fixed number, size or timetable for acquisitions, limiting visibility for investors
Details
Market reaction after defense acquisition strategy: MYSZ -4.05%
Following this news, MYSZ has declined 4.05%, reflecting a moderate negative market reaction. Argus tracked a peak move of +12.0% during the session. Our momentum scanner has triggered 10 alerts so far, indicating notable trading interest and price volatility. The stock is currently trading at $1.66. Trading volume is exceptionally heavy at 115.5x the average, suggesting significant selling pressure.
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Key Terms
due diligence regulatory
equity-linked financing financial
substantial dilution financial
closing conditions regulatory
AI-generated analysis. How Rhea-AI works. Not financial advice.
Company intends to evaluate potential acquisition opportunities over time
AIRPORT CITY,

The Company intends to evaluate defense technology businesses based on their technology capabilities, commercial activity, customer relationships, growth opportunities and financial profile. Potential transactions would also be assessed against their capital requirements, regulatory considerations and potential contribution to the Company's long-term stockholder value.
"Our objective is to build a defense technology platform over time, rather than pursue a single acquisition in isolation," said Ronen Luzon, Chief Executive Officer of MySize. "We believe the defense technology sector presents compelling long-term opportunities driven by increasing demand for advanced technologies and ongoing investment in national security capabilities. Our objective is to identify businesses with differentiated technologies and strong commercial foundations that can benefit from long-term industry trends. We intend to be selective, evaluating each business on the strength of its technology, its commercial foundations and the resources required to support its growth. Any potential acquisition would need to have a clear business rationale, both on its own merits and as part of the broader group we aim to build."
A Selective Approach to Building the Platform
MySize intends to assess potential acquisitions individually, with particular attention to technology differentiation, customer demand, operating performance, investment requirements and transaction terms.
As the platform develops, the Company would evaluate opportunities for cooperation among acquired businesses, including shared corporate functions, complementary commercial relationships and collaboration where there is a clear operational or strategic benefit. Such opportunities would be assessed on a case-by-case basis and are not assumed in advance of completing the relevant diligence.
"We are looking beyond simply adding businesses," Luzon added. "The objective is to identify transactions that make economic sense and establish a foundation for sustainable growth. The pace and scope of the strategy will depend on the quality of the opportunities, the terms available and our ability to support the businesses we acquire."
The initiative represents a proposed diversification beyond MySize's existing fashion technology and commerce operations. The Company has not established a fixed number, size or timetable for acquisitions.
Execution of the strategy will depend on, among other factors, satisfactory due diligence, agreement on definitive transaction terms, available capital, required Nasdaq, corporate, stockholder and regulatory approvals, as applicable, and satisfaction of relevant closing conditions. The Company expects that implementation of the strategy may require additional financing, which may include equity or equity-linked financing and could result in substantial dilution to existing stockholders. Such financing may not be available on acceptable terms or at all.
MySize plans to disclose material developments in accordance with applicable requirements.
About MySize, Inc.
MySize, Inc. (Nasdaq: MYSZ) operates technology and commerce businesses serving the fashion and retail industries, including AI-enabled sizing solutions, e-commerce, second-hand fashion and brand distribution. The Company is pursuing a strategy to expand into defense technology through selective acquisitions.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include, among other things, statements concerning the Company's proposed expansion into defense technology; its intention to pursue multiple acquisitions; potential cooperation among acquired businesses; and the potential effects of any acquisition on growth and long-termstockholder value.
Forward-looking statements can be identified by words such as "anticipate," "believe," "expect," "intend," "plan," "may," "should," "could," "might," "seek," "target," "will," "project," "continue" and similar expressions or the negative of such terms. These forward-looking statements are based on assumptions and assessments made in light of management's experience and perception of historical trends, current conditions, expected future developments and other factors believed to be appropriate. Forward-looking statements are not guarantees of future performance and are subject to risks and uncertainties, many of which are outside of our control. Many factors could cause our actual activities or results to differ materially from the activities and results anticipated in forward- looking statements, including, but not limited to, the following: our ability to identify suitable acquisition targets and evaluate potential acquisition opportunities; our ability to negotiate and enter into definitive agreements on acceptable terms or complete any proposed acquisition; the availability, timing and cost of financing and the potential dilution to existing stockholders resulting from equity or equity-linked financings; our ability to obtain required Nasdaq, corporate, stockholder and regulatory approvals; our ability to successfully consummate and integrate acquired businesses and realize anticipated operational, strategic or financial benefits; risks associated with expanding into the defense technology sector, including our limited operating experience in that industry; export controls, licensing requirements, government contracting regulations and other legal and regulatory restrictions applicable to defense technology businesses; our ability to retain key personnel and attract additional management and technical talent; competition for acquisition opportunities and changes in market conditions; general economic, geopolitical and capital markets conditions; and the possibility that the Company's acquisition strategy, diversification efforts or anticipated growth opportunities may not be successfully implemented or may not result in increased stockholder value..
Other risks include the Company's liquidity and additional capital requirements, its ability to continue as a going concern and maintain compliance with Nasdaq listing requirements, and the risks described in its filings with the U.S. Securities and Exchange Commission (SEC), including its most recent Annual Report on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K and other filings with the SEC. Readers are urged to review the Company's filings with the SEC for a more complete discussion of these and other risks and uncertainties.
There can be no assurance that the Company will complete any acquisition or successfully implement the strategy described in this release. Forward-looking statements speak only as of the date of this press release. Except as required by law, the Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
Investor Contacts:
Oren Elmaliah, CFO
ir@mysizeid.com
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SOURCE My Size Inc.
FAQ
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What types of defense technology businesses will MySize consider acquiring?
MySize plans to evaluate defense technology businesses based on technology capabilities and differentiation, commercial activity and customer relationships, growth opportunities, financial profile, and capital and regulatory requirements. The company says each business must have a clear business rationale on its own and as part of the broader platform.
How does this strategy change MySize’s current business focus?
The initiative represents a proposed diversification beyond MySize’s existing fashion technology and commerce operations. The company aims to build a separate defense technology platform over time, while assessing how acquired businesses might cooperate through shared functions, complementary commercial relationships and collaboration when there is a clear benefit.
What conditions must be met before MySize can complete any acquisitions under this strategy?
Execution of the strategy depends on several factors, including satisfactory due diligence, agreement on definitive transaction terms, available capital, and obtaining any required Nasdaq, corporate, stockholder and regulatory approvals, as applicable, as well as satisfaction of relevant closing conditions.
How might MySize finance future acquisitions under its defense technology strategy?
The company expects that implementing the strategy may require additional financing, which may include equity or equity-linked financing. It warns that such financing could result in substantial dilution to existing stockholders and may not be available on acceptable terms or at all.
Has MySize specified how many acquisitions it plans to make or the expected timeline?
No. MySize states that it has not established a fixed number, size or timetable for acquisitions. The pace and scope of the strategy will depend on the quality of available opportunities, the terms offered and the company’s ability to support acquired businesses.