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MySize Reports 53% Year-Over-Year Revenue Growth in Second Quarter 2026 as Integrated Fashion Platform Continues to Scale

(Very High)
(Positive)
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MySize (NASDAQ:MYSZ) reported second quarter 2026 revenue of $3.07 million, up 53% year-over-year from $2.01 million, driven by expansion in fashion e-commerce and contributions from Percentil and Ten Peacks. First-half 2026 revenue rose 57% to $5.46 million from $3.49 million.

Percentil resale revenue grew to $413,000 from $168,000, while the SaaS Solutions segment generated $211,000 revenue at roughly 86% gross margin. Despite growth, consolidated gross margin declined to 31.7% from 56.0% and second quarter net loss widened to $1.75 million from $450,000, with operating loss rising to $1.72 million. MySize ended June 30, 2026 with $453,000 in cash and expects continued losses and negative operating cash flows, highlighting a need for additional capital even as management shifts focus toward contribution margin, operating leverage and cash efficiency.

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Positive

  • Quarterly revenue up 53% year-over-year to $3.07 million
  • First-half 2026 revenue up 57% to $5.46 million
  • Percentil resale revenue grew to $413,000 from $168,000
  • SaaS Solutions delivered about 86% gross margin on $211,000 revenue
  • First-half operating cash use improved to $1.97 million from $2.31 million

Negative

  • Second quarter gross margin fell to 31.7% from 56.0%
  • Quarterly net loss increased to $1.75 million from $450,000
  • First-half net loss widened to $3.13 million from $1.51 million
  • Second quarter operating loss rose to $1.72 million from $586,000
  • Cash balance at June 30, 2026 was $453,000 plus $258,000 restricted
  • Company expects ongoing losses and needs additional capital for operations

Market reaction after 2Q26 earnings report: MYSZ -10.36%

-10.36% $3.03 3.7x vol
15m delay
-10.36% Vs previous close
+19.8% Peak in 1 min
$3.03 Last Price
$2.86 $4.30 Day Range
$252,205 Market Cap
3.7x Rel. Volume

Following this news, MYSZ has declined 10.36%, reflecting a significant negative market reaction. Argus tracked a peak move of +19.8% during the session. Our momentum scanner has triggered 22 alerts so far, indicating elevated trading interest and price volatility. The stock is currently trading at $3.03. Trading volume is very high at 3.7x the average, suggesting heavy selling pressure.

Data tracked by StockTitan Argus (15 min delayed). Upgrade to Gold for real-time data.

Market Context

Historical reactions were negative for four of the five recorded events, including growth and strate...
Analysis

Historical reactions were negative for four of the five recorded events, including growth and strategic-expansion announcements. That record framed this report's growth against its profitability and liquidity disclosures, while low short positioning remained a risk context.

Key Figures

Q2 revenue: $3.07 million First-half revenue: $5.46 million Percentil revenue: $413,000 +5 more
8 metrics
Q2 revenue $3.07 million Q2 2026, compared with $2.01 million in Q2 2025
First-half revenue $5.46 million Six months ended June 30, 2026, compared with $3.49 million
Percentil revenue $413,000 Q2 2026, compared with $168,000 in Q2 2025
SaaS gross margin Approximately 86% SaaS Solutions segment during Q2 2026
Operating cash use $1.97 million First half of 2026, compared with $2.31 million in the prior-year period
Consolidated gross margin Approximately 31.7% Q2 2026, compared with approximately 56.0% in Q2 2025
Q2 net loss Approximately $1.75 million Q2 2026, compared with approximately $1.47 million in Q2 2025
Cash and equivalents $453,000 As of June 30, 2026

Historical Context

5 past events · Latest: Aug 10 (Neutral)
Pattern 5 events
Date Event Sentiment 24h Move Catalyst
Aug 10 Reverse stock split Neutral -1.0% Board approved a 1-for-8 reverse split effective after market close.
May 15 Quarterly earnings Positive -1.9% First-quarter revenue growth and gross-profit improvement accompanied higher net losses.
May 04 Investor presentation Neutral -0.2% Company scheduled a presentation at the Market Movers Investor Summit.
Mar 23 Acquisition proposal Positive -4.9% Subsidiary signed a non-binding LOI for selected EyeFitU assets.
Mar 03 Nasdaq compliance notice Negative +0.5% Nasdaq issued a minimum bid-price compliance notice to the company.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

The prior five recorded reactions did not consistently track announcement tone: four were negative, including after positive-growth or strategic items, while one was positive.

Key Terms

contribution margin, operating leverage, recommerce, working-capital management
4 terms
contribution margin financial
"focused on contribution margin improvement, operating leverage and cash efficiency"
Contribution margin is the amount of money left from a product’s sale after paying the costs that rise with each unit sold (like materials or hourly labor); it can be shown per unit or as a percentage of the sale price. Investors care because it shows how much each sale contributes to covering fixed expenses and generating profit — think of each sale as a slice of pie where the contribution margin is the slice available to pay the rent and add to earnings.
operating leverage financial
"focused on contribution margin improvement, operating leverage and cash efficiency"
Operating leverage measures how much a company's profits are affected by changes in sales volume. When a business has high operating leverage, small increases in sales can lead to much larger increases in profit, much like a lever amplifies force. It matters to investors because it indicates how sensitive a company's earnings are to fluctuations in sales, affecting risk and potential returns.
View in glossary
recommerce financial
"while MySize's SaaS businesses maintained attractive gross-margin characteristics"
Recommerce is the business of buying, refurbishing, and reselling used goods—often electronics, clothing, or appliances—through online platforms or stores, similar to a modern, tech-driven thrift shop. It matters to investors because it creates new revenue streams from existing products, can lower acquisition costs and waste, and signals stronger customer retention and sustainability practices that can affect a company’s growth, margins, and long-term risk profile.
working-capital management financial
"The improvement in operating cash usage was supported by working-capital management"
Working-capital management is the process of controlling a company’s short-term assets and liabilities—like cash, inventory, accounts receivable, and accounts payable—to keep day-to-day operations running smoothly. It matters to investors because efficient management shows how well a business turns sales into cash and meets obligations without needing extra borrowing, similar to how managing household bills, pantry stock, and incoming paychecks keeps a household solvent and flexible.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Quarterly revenue reaches $3.1 million; first-half revenue increases 57% to $5.5 million

Company enters next phase focused on contribution margin improvement, operating leverage and cash efficiency

AIRPORT CITY, Israel, Aug. 14, 2026 /PRNewswire/ -- MySize, Inc. (NASDAQ: MYSZ) ("MySize" or the "Company"), a fashion technology company operating an integrated portfolio across AI-driven sizing solutions, e-commerce, recommerce and brand distribution, today announced financial results for the second quarter and six months ended June 30, 2026.

My Size, Inc. Logo

Revenue for the second quarter of 2026 increased 53% year-over-year to $3.07 million, compared with $2.01 million in the second quarter of 2025. For the first six months of 2026, revenue increased 57% to $5.46 million compared with $3.49 million in the same period in 2025.

The growth reflects the continued expansion of MySize's fashion e-commerce activities, together with contributions from businesses added to the Company's platform, including Ten Peacks. The Company's resale platform, Percentil, also continued to scale, while MySize's SaaS businesses maintained attractive gross-margin characteristics.

Second Quarter 2026 Highlights

  • Revenue increased 53% year-over-year to $3.07 million from $2.01 million.
  • First-half revenue increased 57% to $5.46 million from $3.49 million.
  • Percentil quarterly revenue increased to $413,000, compared with $168,000 in the second quarter of 2025.
  • The SaaS Solutions segment generated approximately 86% gross margin during the quarter, with revenue of $211,000 and cost of revenues of $30,000.
  • Net cash used in operating activities during the first six months of 2026 improved to $1.97 million, compared with $2.31 million during the same period in 2025.
  • The Company continued integrating Percentil and Ten Peaks into its broader fashion technology platform.
  • Management is increasingly focused on contribution margin, operating leverage and cash efficiency as the Company moves from platform expansion toward monetization and optimization.
  • Net loss for the second quarter of 2026 was approximately $1.75 million, compared to approximately $1.47 million in the second quarter of 2025.

Management Commentary

"During the second quarter, MySize continued to demonstrate that we can build scale across a diversified fashion platform," said Ronen Luzon, Chief Executive Officer of MySize. "Revenue increased 53% year-over-year and exceeded $3 million for the quarter, while our SaaS and recommerce businesses continued to demonstrate the attractive margin characteristics that we believe can become increasingly important to the overall economics of the Company and its subsidiaries."

"Over the past several years, we have deliberately expanded MySize beyond a single technology solution. Today, our platform addresses several of the most important challenges facing the fashion industry: size and fit, e-commerce, excess inventory and circularity, and international distribution."

"As we enter the second half of 2026, our priorities are evolving. Growth remains important, but our focus is increasingly on the quality of that growth — improving contribution margins, increasing the proportion of higher-margin revenues, extracting greater operating leverage from our existing infrastructure and reducing cash consumption."

"We believe much of the foundation required to support a considerably larger business is now in place. Our objective is to translate the scale we have built into stronger unit economics and, over time, a more sustainable financial model."

Financial Results

Revenue for the three months ended June 30, 2026 was $3.07 million, compared with $2.01 million for the comparable period in 2025.

Gross profit was $973,000, compared with $1.12 million in the second quarter of 2025. Gross margin was approximately 31.7%, compared with approximately 56.0% in the prior-year period.

The change in consolidated gross margin primarily reflects a shift in revenue mix, with a greater portion of quarterly revenue generated by the Company's commerce activities, which operate at lower gross margins than its SaaS and recommerce businesses.

Research and development expenses were $285,000, compared with $142,000 in the second quarter of 2025, reflecting continued investment in product development, AI capabilities and the expanded Naiz Fit platform.

Sales and marketing expenses were $1.23 million, compared with $520,000 in the prior-year quarter. The increase primarily reflects higher Amazon-related fees associated with increased e-commerce sales and the inclusion of Ten Peacks.

General and administrative expenses were $1.19 million, compared with $904,000 in the second quarter of 2025, primarily reflecting the expanded consolidated business.

Operating loss for the quarter was $1.72 million, compared with an operating loss of $586,000 in the second quarter of 2025.

Net loss was $1.75 million, compared with a net loss of $450,000 in the second quarter of 2025.

First-Half Results

For the six months ended June 30, 2026:

  • Revenue was $5.46 million, up 57% from $3.49 million.
  • Gross profit was $1.91 million, compared with $1.54 million.
  • Operating loss was $3.13 million, compared with $1.65 million.
  • Net loss was $3.13 million, compared with $1.51 million.
  • Net cash used in operating activities was $1.97 million, compared with $2.31 million during the prior-year period.

The improvement in operating cash usage was supported by working-capital management, including reductions in inventory, accounts receivable and prepaid expenses, partially offset by payments of outstanding trade payables.

Segment Development

MySize currently reports four operating segments: fashion e-commerce, SaaS Solutions, resale and other activities, which currently include Ten Peacks.

During the second quarter:

Fashion e-commerce generated revenue of $2.23 million.

SaaS Solutions, including Naiz Fit, generated revenue of $211,000 and continued to demonstrate a high gross-margin profile.

Resale, represented by Percentil, generated revenue of $413,000, compared with $168,000 in the second quarter of 2025.

Other activities, currently including Ten Peacks, generated revenue of $213,000.

Management believes the growing contribution from SaaS and recommerce represents an important opportunity to improve the business's revenue mix over time.

Balance Sheet and Liquidity

As of June 30, 2026, MySize had $453,000 in cash and cash equivalents and $258,000 in restricted cash.

Net cash used in operating activities decreased to $1.97 million during the first half of 2026 from $2.31 million in the comparable prior-year period.

The Company continues to actively manage liquidity through working-capital optimization, existing financing arrangements and evaluation of additional financing and strategic capital alternatives.

As disclosed in the Company's Form 10-Q, MySize expects to continue generating losses and negative operating cash flows in the foreseeable future and will require additional capital to support its operations and growth strategy.

Strategic Outlook

MySize's strategy is to build an integrated fashion technology platform that allows brands and retailers to address multiple industry challenges through a single group of businesses.

The Company's current portfolio includes:

  • Naiz Fit — AI-powered size and fit technology;
  • Orgad — technology-enabled e-commerce and marketplace operations;
  • Percentil — managed second-hand fashion and recommerce; and
  • Ten Peacks — international apparel and footwear brand distribution.

Following a period of acquisitions, integration and expansion, management intends to place increased emphasis during the second half of 2026 on improving contribution margin, increasing higher-margin revenue, optimizing operating expenses and strengthening cash efficiency.

"Our objective is not simply to build a larger company," Luzon concluded. "Our objective is to build a stronger one. We believe the assets and capabilities are now in place, and our focus is increasingly on converting that platform into sustainable economic value for our shareholders."

About MySize, Inc.

MySize, Inc. (NASDAQ: MYSZ) is a fashion technology company operating an integrated portfolio of businesses designed to address key challenges facing fashion brands and retailers, including size and fit accuracy, e-commerce, excess inventory, circularity and international distribution.

Through Naiz Fit, MySize provides AI-driven size and fit solutions; through Orgad, the Company operates technology-enabled e-commerce activities; through Percentil, it operates a managed second-hand fashion recommerce platform; and through Ten Peacks, it distributes international apparel and footwear brands.

Forward-Looking Statements

This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements regarding future operational execution, revenue growth, revenue mix improvement, margin expansion, profitability, technology development, market expansion and other strategic initiatives. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results may differ materially from those in the forward-looking statements and the trading price for our common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in the Company's filings with the U.S. Securities and Exchange Commission. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.

Investor Relations Contact:

Oren Elmaliah
Chief Financial Officer
MySize, Inc.
ir@mysizeid.com

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/mysize-reports-53-year-over-year-revenue-growth-in-second-quarter-2026-as-integrated-fashion-platform-continues-to-scale-302851043.html

SOURCE My Size Inc.

FAQ

How did MySize (NASDAQ:MYSZ) perform financially in Q2 2026?

MySize reported Q2 2026 revenue of $3.07 million, a 53% year-over-year increase. According to MySize, gross profit was $973,000 with 31.7% gross margin, while net loss widened to about $1.75 million compared with $450,000 in Q2 2025.

What drove MySize’s 53% year-over-year revenue growth in Q2 2026 (MYSZ)?

The 53% revenue growth to $3.07 million was driven by expanded fashion e-commerce activities and contributions from Percentil and Ten Peacks. According to MySize, resale platform Percentil and higher commerce volumes were key contributors alongside its broader integrated fashion technology portfolio.

How is MySize’s SaaS segment performing in Q2 2026 and what are its margins?

In Q2 2026, MySize’s SaaS Solutions segment generated $211,000 in revenue with cost of revenues of $30,000. According to MySize, this equates to roughly 86% gross margin, highlighting the segment’s high-margin profile compared with the company’s lower-margin commerce activities.

What were MySize’s first-half 2026 results and cash usage (MYSZ)?

For the first half of 2026, MySize reported revenue of $5.46 million, up 57% from $3.49 million. According to MySize, net loss was $3.13 million and net cash used in operating activities improved to $1.97 million from $2.31 million a year earlier.

What is MySize’s liquidity position as of June 30, 2026?

As of June 30, 2026, MySize held $453,000 in cash and cash equivalents and $258,000 in restricted cash. According to MySize, the company continues to actively manage liquidity and expects to need additional capital due to ongoing losses and negative operating cash flows.

What strategic priorities is MySize focusing on in the second half of 2026?

MySize plans to emphasize contribution margin improvement, higher-margin revenues, operating expense optimization and cash efficiency in H2 2026. According to MySize, the platform’s foundation is largely built and management aims to convert this scale into stronger unit economics and a more sustainable model.

How did MySize’s different business segments perform in Q2 2026?

In Q2 2026, fashion e-commerce generated $2.23 million revenue, resale (Percentil) $413,000 and other activities (including Ten Peacks) $213,000. According to MySize, SaaS Solutions, including Naiz Fit, produced $211,000 revenue and maintained a high gross-margin profile within the portfolio.