MySize Subsidiary Signs Non-Binding LOI to Acquire Selected Assets of EyeFitU to Expand AI Sizing Platform and Global Customer Base

Rhea-AI Summary

MySize (Nasdaq: MYSZ) subsidiary Naiz Fit signed a non-binding LOI to acquire selected assets of EyeFitU, including sizing algorithms, FootScanner app, Shopify APIs, anonymized sizing databases, trademarks, and customer contracts.

EyeFitU generates ~CHF 350,000 (≈US$440,000) in ARR; transaction is subject to due diligence and definitive agreements.

Positive

• Adds CHF 350,000 (~$440,000) ARR expected to transfer to Naiz Fit
• Naiz Fit data scale: >70 enterprise clients and data from ~20 million consumers
• Orgad FY2024 revenue $7.5M with ~40% gross margins reported

Negative

• LOI is non-binding and the transaction remains subject to due diligence and approvals
• 2025 revenue preliminary and unaudited, creating reporting and verification risk

News Market Reaction – MYSZ

-4.89%

6 alerts

-4.89% News Effect

+7.4% Peak Tracked

-22.8% Trough Tracked

-$121K Valuation Impact

$2M Market Cap

0.7x Rel. Volume

On the day this news was published, MYSZ declined 4.89%, reflecting a moderate negative market reaction. Argus tracked a peak move of +7.4% during that session. Argus tracked a trough of -22.8% from its starting point during tracking. Our momentum scanner triggered 6 alerts that day, indicating moderate trading interest and price volatility. This price movement removed approximately $121K from the company's valuation, bringing the market cap to $2M at that time.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

EyeFitU ARR: US$440,000 EyeFitU ARR (CHF): CHF 350,000 Orgad revenue: $7.5 million +5 more

8 metrics

EyeFitU ARR US$440,000 Approximate annual recurring revenue expected to transfer to Naiz Fit

EyeFitU ARR (CHF) CHF 350,000 Existing customer base annual recurring revenue

Orgad revenue $7.5 million FY2024 revenue, overstock and liquidation inventory business

Orgad gross margin 40% Gross margins for year ended December 31, 2025

10peaks revenue $150,000 2025 revenue for regional distribution subsidiary

10peaks gross margin 65% 2025 gross margins for regional distribution subsidiary

MySize 2024 revenue $8.26 million Fiscal year 2024 revenue, 18% increase over prior year

MySize 2025 & 2026 revenue $10 million and ~$15 million Approx. 2025 unaudited revenue and 2026 management estimate

Market Reality Check

Price: $0.5739 Vol: Volume 41,507 is roughly ...

normal vol

$0.5739 Last Close

Volume Volume 41,507 is roughly in line with the 20-day average of 41,673. normal

Technical Shares trade below the 200-day MA of 1.03 and about 79.94% under the 52-week high of 3.04.

Peers on Argus

Peer momentum was mixed, with one scanner peer up and one down. With MYSZ up 1.6...

1 Up 1 Down

Peer momentum was mixed, with one scanner peer up and one down. With MYSZ up 1.62% and no clear same-direction peer trend, the move appears company-specific.

Previous Acquisition,AI Reports

2 past events · Latest: Jan 09 (Positive)

Same Type Pattern 2 events

Date	Event	Sentiment	Move	Catalyst
Jan 09	AI roll-up update	Positive	+3.5%	Outlined AI roll-up strategy and acquisition focus across retail and fashion.
Sep 11	Footwear sizing deal	Positive	-15.5%	Acquisition of ShoeSize.Me to add AI-powered footwear sizing to Naiz Fit.

Pattern Detected

Acquisition/AI-related updates have produced mixed reactions, with one positive and one sharply negative move, indicating no consistent pattern so far.

Recent Company History

Recent history shows MySize pursuing an AI-driven roll-up strategy and acquisitions under the Naiz Fit platform, including the ShoeSize.Me deal. Prior acquisition/AI news on Jan 9, 2026 saw a modest positive reaction of 3.51%, while the ShoeSize.Me acquisition on Sep 11, 2025 coincided with a -15.49% move. Today’s EyeFitU LOI continues this consolidation path within AI sizing and European markets.

Historical Comparison

-6.0% avg move · In the past, MySize’s acquisition/AI announcements under this tag saw an average move of -5.99%, ref...

acquisition,AI

-6.0%

Average Historical Move acquisition,AI

In the past, MySize’s acquisition/AI announcements under this tag saw an average move of -5.99%, reflecting mixed investor responses to its consolidation strategy.

The company has progressed from outlining an AI roll-up strategy and acquiring ShoeSize.Me for footwear sizing to now pursuing EyeFitU assets, broadening Naiz Fit’s AI sizing reach and customer base.

Market Pulse Summary

This announcement details a non-binding LOI for Naiz Fit to acquire EyeFitU assets, adding about $44...

Analysis

This announcement details a non-binding LOI for Naiz Fit to acquire EyeFitU assets, adding about $440,000 in recurring revenue and expanding AI sizing capabilities. It builds on MySize’s roll-up strategy and rising platform revenues, from $8.26 million in 2024 to roughly $10 million in 2025. Investors may track completion of definitive agreements, revenue contribution versus estimates toward $15 million in 2026, and progress on Nasdaq listing compliance noted in recent 8-Ks.

Key Terms

letter of intent, annual recurring revenue, b2b saas, apis, +4 more

8 terms

letter of intent financial

"subsidiary Naiz Fit has signed a non-binding Letter of Intent (LOI) to acquire"

A letter of intent is a document that shows an agreement in principle between parties to work towards a future deal or transaction. It outlines their intentions and key terms, acting like a roadmap before a formal contract is signed. For investors, it signals serious interest and helps clarify expectations early in the process.

annual recurring revenue financial

"EyeFitU's Approximately $440,000 in Annual Recurring Revenue Expected to Be"

Annual recurring revenue is the predictable amount of money a company expects to earn each year from ongoing customer subscriptions or contracts. It helps businesses understand how much steady income they can count on, much like a subscription service that charges customers every month or year. This figure is important because it shows the company's stability and growth potential.

b2b saas technical

"Naiz Fit is the Company's B2B SaaS engine for sizing and product intelligence"

Business-to-business software-as-a-service (B2B SaaS) is cloud-hosted software sold on a subscription basis to other companies rather than individual consumers — think of renting a continually updated toolbox a business accesses over the internet instead of buying and installing programs. It matters to investors because the model creates steady, recurring revenue and clear growth signals (new customers, churn, and expansion), making future cash flow and valuation easier to predict than one-time sales.

apis technical

"platform technology and codebase, Shopify integration APIs, FootScanner"

APIs are sets of rules that let different software systems talk to each other, like standardized doorways that let apps, data services and websites exchange information without needing to be rebuilt each time. For investors, APIs matter because they speed product development, enable digital partnerships and data feeds, create new revenue or cost savings, and introduce operational or security dependencies that can affect growth and risk.

crm technical

"domain portfolio, customer contracts, and CRM data. Upon closing, these"

Customer relationship management (CRM) is the set of tools, practices and software companies use to track and manage interactions with customers and potential customers, like an organized digital address book combined with a sales coach. It matters to investors because effective CRM systems can boost sales, improve customer retention and lower marketing costs, which directly affects revenue growth and profit margins — key drivers of a company’s value.

gross margins financial

"Orgad ... with more than 30,000 active products, FY2024 revenue of $7.5 million, and gross margins of approximately 40%"

Gross margins measure the portion of sales a company keeps after paying the direct costs to make its products or deliver services, expressed as a percentage of revenue. Think of it as the money left from each sale after paying the ingredients — it signals how efficiently a business produces and prices goods, and matters to investors because higher margins generally mean more room to cover other expenses, invest, and generate profit.

omnichannel technical

"Orgad is a U.S.-based omnichannel retailer distributing overstock and"

A coordinated approach to selling and serving customers across all touchpoints—stores, websites, mobile apps, social media, and call centers—so the experience feels like one continuous conversation no matter where a customer interacts. For investors, omnichannel capability signals how well a company can attract and keep customers, turn interactions into sales, and use shared customer data to cut costs and boost revenue—making it a key driver of growth and competitive strength.

marketplace technical

"Percentil operates a managed secondhand marketplace across Spain, France"

A marketplace is a platform or environment where buyers and sellers come together to exchange goods, services, or financial assets. It functions like a busy marketplace or shopping mall, providing a space where transactions happen smoothly and efficiently. For investors, marketplaces are important because they enable the buying and selling of investments quickly and securely, helping to determine the value of assets and facilitate economic activity.

AI-generated analysis. Not financial advice.

EyeFitU's Approximately $440,000 in Annual Recurring Revenue Expected to Be Accretive to Naiz Fit, with Potential to Grow

MySize's Four-Part Platform Helps Brands Cut Returns, Sell More Inventory, and Expand Distribution; EyeFitU Assets Expected to Strengthen the Naiz Fit Sizing Engine

AIRPORT CITY, Israel, March 23, 2026 /PRNewswire/ -- MySize, Inc. (Nasdaq: MYSZ) ("MySize" or the "Company") today announced that its subsidiary Naiz Fit has signed a non-binding Letter of Intent (LOI) to acquire selected assets of EyeFitU AG, a Switzerland-based provider of digital sizing and fit technology for fashion brands and retailers.

 

MySize is a Nasdaq-listed fashion-tech company built around four businesses that tackle two expensive problems in online fashion: shoppers buying the wrong size and brands getting stuck with too much inventory. MySize's platform includes Naiz Fit for apparel and footwear sizing, Percentil for secondhand, Orgad for overstock, and 10peaks for regional brand distribution.

"EyeFitU has developed strong technology and valuable relationships with international brands," said Ronen Luzon, Founder, Chairman and Chief Executive Officer of MySize. "Integrating these assets into our Naiz Fit platform strengthens our technology base and expands our reach across key European and international markets. We expect this revenue to be accretive to Naiz Fit and believe it has the potential to grow as we leverage EyeFitU's brand relationships and technology within our broader platform. This transaction reflects our strategy of bringing together innovative sizing technologies, data assets, and customer relationships into a unified AI-powered platform that helps fashion brands sell more online and reduce costly product returns."

The proposed acquisition includes EyeFitU's proprietary sizing algorithms, platform technology and codebase, Shopify integration APIs, FootScanner application, anonymized sizing databases, trademarks, domain portfolio, customer contracts, and CRM data. Upon closing, these assets are expected to be integrated into the Naiz Fit platform to enhance its AI-powered sizing capabilities and expand its global customer base.

EyeFitU has established relationships with international fashion and sportswear brands, including HEAD, Paul & Shark, POC Sweden, Giant, Assos, Ecoalf, Odlo, and CMP. EyeFitU's existing customer base generates approximately CHF 350,000 (approximately US$440,000) in annual recurring revenue. Upon closing, this revenue is expected to transfer to Naiz Fit and be accretive to the Company's annual revenue. The Company believes this revenue base has the potential to grow over time as EyeFitU's customer relationships and technology are integrated into the Naiz Fit platform. Through this transaction, MySize expects to strengthen its presence in Northern Europe and expand its reach in additional international markets where EyeFitU has developed brand relationships.

Transaction Terms

Under the terms of the LOI, MySize would acquire the selected assets.

The proposed transaction is subject to completion of due diligence, negotiation and execution of definitive agreements, and customary approvals. There can be no assurance that the transaction will be completed as described, or at all.

EyeFitU founder and CEO Isabelle Ohnemus and CTO Erik Troelsen are expected to support the transition and integration process following the execution of definitive agreements.

MySize's Four-Part Platform

First, Naiz Fit helps shoppers pick the right size in apparel and footwear so they buy with confidence and return less. Naiz Fit is the Company's B2B SaaS engine for sizing and product intelligence, serving more than 70 enterprise clients, including Levi's, Moschino, Canali, Desigual, and Kiabi. The platform has profiled over 220,000 garments, gathered data from more than 20 million consumers, and the Company reports return reductions of 15% to 40% and online sales increases of 2x to 8x for clients.

Second, Percentil makes it easy for people and brands to buy and sell secondhand clothes online across key European markets. Percentil operates a managed secondhand marketplace across Spain, France, Germany, and Italy, supporting both direct-to-consumer resale and circularity programs for brands such as Springfield (part of Tendam Group), C&A, and Desigual. The platform has processed more than 12 million items and sold over 4 million units to date. In January 2026, Percentil expanded distribution by listing curated secondhand fashion on Amazon's marketplace in Spain.

Third, Orgad helps brands move excess and overstock inventory by selling it online through marketplaces like Amazon and other channels. Orgad is a U.S.-based omnichannel retailer distributing overstock and liquidation inventory through Amazon and other online marketplaces, with more than 30,000 active products, FY2024 revenue of $7.5 million, and gross margins of approximately 40% for the year ended December 31, 2025.

Fourth, 10peaks is a regional distribution and retail subsidiary formed in September 2025, operating across Israel, Greece, Cyprus, and Malta. 10peaks has signed distribution agreements with brands including Fabletics, Rigorer, Craft, Fitvilly, and X-Bionic. In 2025, 10peaks generated approximately $150,000 in revenue with gross margins of approximately 65%, and management estimates approximately $3 million in annual revenue under current assumptions.

For fiscal year 2024, MySize generated $8.26 million in revenue, an 18% increase over the prior year. For 2025, the Company generated approximately $10 million in preliminary, unaudited revenue across its platform. Management estimates a trajectory toward approximately $15 million in revenue for 2026.

Forward-Looking Statements

This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this communication may include, among other things, statements regarding the proposed acquisition of assets from EyeFitU AG, the expected transfer and accretion of revenue to Naiz Fit, the potential for revenue growth from the acquired customer base, preliminary unaudited revenue for 2025, estimated revenue for 2026, estimated revenue for 10peaks, and the potential benefits of integrating such assets into the Company's platform. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results may differ materially from those in the forward-looking statements and the trading price for our common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in the Company's filings with the U.S. Securities and Exchange Commission. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.

About MySize, Inc.

MySize, Inc. (Nasdaq: MYSZ) is a fashion-tech company built around four businesses that help brands reduce returns, move inventory, and expand distribution. Naiz Fit provides AI sizing for apparel and footwear, helping shoppers pick the right size so they return less. Percentil operates a managed secondhand marketplace across key European markets. Orgad helps brands sell excess and overstock inventory online through marketplaces like Amazon and other channels. 10peaks is a regional distribution and retail subsidiary operating across Israel, Greece, Cyprus, and Malta.

Estimated Preliminary Results for the Year Ending December 31, 2025 (Unaudited)

Set forth above are certain estimated preliminary financial results for the year ended December 31, 2025. These estimates are based on the information available to the company at this time. The company's actual results may differ materially from the estimated preliminary results presented due to the completion of its financial closing and accounting procedures, including final adjustments, the completion of the preparation and audit of the company's financial statements and the subsequent occurrence or identification of events prior to the filing of the audited consolidated financial statements for the fiscal year ending December 31, 2025, in the Company's Annual Report on Form 10-K. The estimated preliminary financial results have not been audited or reviewed by the company's independent registered public accounting firm. These estimates should not be viewed as a substitute for the company's full interim or annual financial statements. Accordingly, you should not place undue reliance on this preliminary data. In addition, any such statements regarding the company's financial performance are not necessarily indicative of the company's financial performance that may be expected to occur for the fiscal year ending December 31, 2025, or for any future fiscal period.

Logo - https://mma.prnewswire.com/media/689689/3320229/MySize_Logo.jpg

MySize, Inc. Contact Information:

Oren Elmaliah, Chief Financial Officer
ir@mysizeid.com
https://www.facebook.com/mysizeid/
https://www.linkedin.com/company/mysizeid/
https://www.instagram.com/mysizeid/?hl=en
https://x.com/MySizeInc

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SOURCE My Size Inc.

FAQ

What did MySize (MYSZ) announce on March 23, 2026 about EyeFitU assets?

MySize announced a non-binding LOI to buy selected EyeFitU assets to enhance Naiz Fit. According to the company, assets include sizing algorithms, FootScanner app, Shopify APIs, anonymized databases, trademarks, and customer contracts, subject to due diligence and definitive agreements.

How much annual recurring revenue (ARR) does EyeFitU bring to Naiz Fit under the MYSZ LOI?

EyeFitU currently generates approximately CHF 350,000 (about US$440,000) in ARR. According to the company, that revenue is expected to transfer to Naiz Fit upon closing and be accretive to annual revenue.

What are the key risks for MySize (MYSZ) in the proposed EyeFitU asset acquisition?

The primary risks are that the LOI is non-binding and closing depends on due diligence and approvals. According to the company, there is no assurance the transaction will complete as described or at all.

How will EyeFitU technology strengthen MySize's Naiz Fit platform (MYSZ)?

EyeFitU assets are expected to enhance Naiz Fit's AI-powered sizing engine and expand European reach. According to the company, integration includes algorithms, FootScanner, Shopify APIs and customer relationships to boost sizing accuracy and distribution.

What recent revenue trends did MySize (MYSZ) report that investors should note?

MySize reported $8.26M revenue for fiscal 2024 and approximately $10M preliminary unaudited revenue for 2025. According to the company, management estimates a trajectory toward about $15M in revenue for 2026.

Who will support integration of EyeFitU assets into MySize's platform after closing?

EyeFitU founder and CEO Isabelle Ohnemus and CTO Erik Troelsen are expected to support the transition and integration. According to the company, they will assist following execution of definitive agreements to help onboard technology and customers.