MySize to Exhibit at National Retail Federation 2024 in New York City

Rhea-AI Summary

MySize, Inc. (NASDAQ: MYSZ) (TASE: MYSZ.TA) announced its participation in NRF 2024 Retail's Big Show at the Jacob K. Javits Convention Center in New York City from January 14th to 16th. The company will exhibit its suite of products, including the FirstLook Smart Mirror and digital sizing solutions, MySizeID and Naiz Fit. MySize is an omnichannel e-commerce platform and provider of AI-driven measurement solutions, aiming to drive revenue growth and reduce costs for its business clients.

Market Research Analyst

When examining the strategic positioning of MySize, Inc. within the retail technology market, it's important to consider the broader context of retail's ongoing digital transformation. The retail industry is increasingly leveraging technology to enhance in-store experiences and streamline operations, a trend that MySize appears to be capitalizing on with its FirstLook Smart Mirror and AI-driven sizing solutions.

The introduction of FirstLook Smart Mirror, which blends digital and physical shopping experiences, aligns with current consumer preferences for tech-enhanced, personalized shopping experiences. This product could potentially increase in-store engagement and sales for apparel retailers, offering a competitive advantage. However, the success of such technology depends on market adoption rates and the extent to which retailers are willing to invest in in-store technology upgrades.

MySize's focus on AI-driven sizing solutions like MySizeID and Naiz Fit could address the significant issue of return rates in the apparel industry, which are exacerbated by poor fit. By improving sizing accuracy, these solutions could help retailers reduce costs associated with returns and increase customer satisfaction. The potential for cost savings and revenue growth from these solutions is substantial, provided that MySize can demonstrate clear ROI to its clients.

Financial Analyst

MySize's recent move into physical retail technology with the launch of FirstLook Smart Mirror could represent a new revenue stream through both unit sales and recurring service fees. The company's ability to monetize this product will be critical in assessing its financial impact. While initial investments and R&D costs for such innovative products can be high, successful deployment and market acceptance can lead to a positive shift in the company's revenue mix.

Investors should monitor the adoption rate of MySize's products among retailers, as this will be a key driver of the company's financial performance. Moreover, the recurring revenue model from service fees can provide a stable cash flow, which is attractive from an investment perspective. However, investors should also be aware of the risks associated with the scalability of technology solutions in a competitive market.

It is also worth noting MySize's presence on multiple stock exchanges (NASDAQ and TASE), which may provide diversified investment entry points and could influence the stock's liquidity and volatility. The company's performance in the upcoming NRF 2024 Retail's Big Show could serve as an indicator of market interest and potential future partnerships, which would have implications for its stock valuation.

E-commerce Expert

The omnichannel approach that MySize is employing reflects a growing trend in retail where the lines between online and offline shopping experiences are blurring. By offering an integrated suite of products that cater to both e-commerce platforms and physical stores, MySize is positioning itself as a comprehensive solution provider for retailers looking to enhance customer experiences and operational efficiency.

The acquisition of Naiz Fit could be seen as a strategic move to expand MySize's product offerings and market reach. The integration of Naiz Fit's technology with MySize's existing solutions could potentially lead to more robust and accurate sizing recommendations, which is a critical factor in customer conversion and retention in online apparel sales.

It's important for MySize to maintain a strong focus on user experience and data accuracy to ensure customer trust in its sizing recommendations. The value proposition of reducing return rates and associated costs is significant for retailers, but it hinges on the reliability and ease of use of the measurement solutions provided.

January 14^th - 16^th at the Jacob K. Javits Convention Center 

AIRPORT CITY, Israel, Jan. 11, 2024 /PRNewswire/ -- MySize, Inc. (NASDAQ: MYSZ) (TASE: MYSZ.TA) ("MySize" or the "Company"),  an omnichannel e-commerce platform and provider of AI-driven measurement solutions to drive revenue growth and reduce costs for its business clients, announced today it will exhibit its suite of products including FirstLook Smart Mirror and its digital sizing solutions, MySizeID and Naiz Fit, at the National Retail Federation's (NRF) "NRF 2024 Retail's Big Show" which takes place January 14 through 16 at the Jacob K. Javitz Convention Center in New York City.

Seen by many in the industry as retail's most important event, NRF 2024's enormous Expo features the latest retail solutions, plus an Innovation Lab and Startup Zone featuring breakthrough technology, Retail's Big Show will introduce attendees to the ideas, people, and partners to get on the fast track to success.

MySize's Founder and CEO, Ronen Luzon, and Co-Founder of Naiz Fit, Borja Cembrero Saralegui, will be exhibiting at booth #5402 co-hosted by GK Software.

"This year's NRF show will focus on topics including how in-store media networks will deliver significant streams of new revenue from the physical store. MySize's First Look Smart Mirror, a highly innovative, next-generation mirror that hybridizes retail apparel shopping, merging the digital-online user experience with the traditional physical retail store environment is the perfect solution for that as well as our suite of AI-driven sizing solutions is gaining considerable traction among apparel retailers worldwide.," stated MySize Founder and CEO, Ronen Luzon.

About MySize Inc.
MySize, Inc. (NASDAQ: MYSZ) (TASE: MYSZ.TA) is an omnichannel e-commerce platform and provider of AI-driven measurement solutions including MySizeID and recently acquired Naiz Fit to drive revenue growth and reduce costs for its business clients. Orgad, its online retailer platform, has expertise in e-commerce, supply chain, and technology operating as a third-party seller on Amazon.com and other sites. MySize recently launched FirstLook Smart Mirror, a mirror-like touch display that provides in-store customers an enhanced shopping experience and contactless checkout. FirstLook Smart Mirror extends MySize's reach into physical stores and is expected to contribute to revenues through unit sales and recurring service fees.

MySize has developed a unique measurement technology based on sophisticated algorithms and cutting-edge technology with broad applications, including the apparel, e-commerce, DIY, shipping, and parcel delivery industries. This proprietary measurement technology is driven by several algorithms that are able to calculate and record measurements in a variety of novel ways. To learn more about MySize, please visit our website: www.mysizeid.com.

We routinely post information that may be important to investors in the Investor Relations section of our website. Follow us on Facebook, LinkedIn, Instagram, and Twitter.

Please click here for a demonstration of how MySizeID provides a full sizing solution for the retail industry.

Register here for the MySizeID solution for your online store and here for the Naiz Fit solution.

To learn more about MySize and for additional information, please visit: our website: www.mysizeid.com.

Forward-looking Statements
This press release contains certain forward-looking statements within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, including statements related to the acquisition, expected revenues, and the expected closing of the acquisition. These statements are identified by the use of the words "could," "believe," "anticipate," "intend," "estimate," "expect," "may," "continue," "predict," "potential," "project" and similar expressions that are intended to identify forward-looking statements. All forward-looking statements speak only as of the date of this press release. You should not place undue reliance on these forward-looking statements. Although we believe that our plans, objectives, expectations and intentions reflected in or suggested by the forward-looking statements are reasonable, we can give no assurance that these plans, objectives, expectations or intentions will be achieved. Forward-looking statements involve significant risks and uncertainties (some of which are beyond our control) and assumptions that could cause actual results to differ materially from historical experience and present expectations or projections. Actual results may differ materially from those in the forward-looking statements and the trading price for our common stock may fluctuate significantly. Forward-looking statements also are affected by the risk factors described in the Company's filings with the U.S. Securities and Exchange Commission. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.

Investor Contacts:
Or Kles, CFO
ir@mysizeid.com

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SOURCE My Size Inc.

What products will MySize exhibit at NRF 2024 Retail's Big Show?

MySize will exhibit its suite of products, including the FirstLook Smart Mirror and digital sizing solutions, MySizeID and Naiz Fit.

What is the date and location of NRF 2024 Retail's Big Show?

NRF 2024 Retail's Big Show will take place at the Jacob K. Javits Convention Center in New York City from January 14th to 16th.

What is MySize's goal as an omnichannel e-commerce platform?

MySize aims to drive revenue growth and reduce costs for its business clients through AI-driven measurement solutions.

What is the ticker symbol of MySize, Inc. on NASDAQ and TASE?

MySize, Inc. is listed as MYSZ on NASDAQ and MYSZ.TA on TASE.