Noodles & Company Teams Up with CRAVINGS™ by Chrissy Teigen to Deliver Spring's Most Craveable Comfort Menu
Rhea-AI Summary
Noodles & Company (NASDAQ: NDLS) partners with CRAVINGS™ by Chrissy Teigen for a limited-time spring menu available nationwide through May 31, 2026. The collaboration features a new Chicken Artichoke & Asparagus Rigatoni and a CRAVINGS™-inspired Crispy dessert combining corn flakes, peanut butter, and butterscotch chips.
The offering highlights seasonal vegetables, launches ahead of Mother’s Day, and ties to Noodles Rewards promotions for new and existing members.
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News Market Reaction – NDLS
In the May 6 session, NDLS gained 1.21%, reflecting a mild positive market reaction. Argus tracked a peak move of +6.6% during that session. Argus tracked a trough of -11.4% from its starting point during tracking. Our momentum scanner triggered 4 alerts that day, indicating moderate trading interest and price volatility.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Previous Partnership Reports
| Date | Event | Sentiment | 24h Move | Catalyst |
|---|---|---|---|---|
| Aug 28 | Marketing partnership | Positive | -2.6% | Care Bears-themed shareable menu bundles for a limited back-to-school promotion. |
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Prior brand partnerships have coincided with modest negative price reactions, suggesting promotional collaborations have not historically driven sustained upside.
Over the past two years, Noodles & Company has used branded collaborations to augment its menu, as seen with the Care Bears™ Share Menu launched on Aug 28, 2024. That limited-time partnership, focused on family-oriented bundles and themed items, saw a -2.58% next-day move. Today’s CRAVINGS™ collaboration fits this pattern of promotional tie-ins rather than a fundamental financial update.
AI-generated analysis. How Rhea-AI works. Not financial advice.
Limited-time Chrissy Teigen's CRAVINGS™ bundle available nationwide through May 31
At the center of the launch is a new limited-time entrée, Chicken Artichoke & Asparagus Rigatoni, a bright, spring-forward pasta that puts the season's best ingredients on full display. Featuring tender chicken, artichokes, and fresh asparagus, tossed in a light garlic-herb sauce, the dish delivers a craveable take on comfort while highlighting vegetables at their peak. It's the perfect centerpiece of Chrissy Teigen's CRAVINGS™ bundle.
Available nationwide through May 31, Chrissy Teigen's CRAVINGS™ bundle pairs the Chicken Artichoke & Asparagus Rigatoni with the CRAVINGS™-Inspired Crispy. Inspired by the CRAVINGS™ Glorious Golden Cookie Mix, the crispy is a nostalgic, sweet-and-salty twist on Noodles' signature treat, made with corn flakes, peanut butter, and butterscotch chips.
This partnership brings together Noodles' culinary expertise with the craveable, approachable spirit of CRAVINGS™ by Chrissy Teigen, delivering a limited-time pairing that balances fresh seasonal flavor with comforting indulgence.
A Spring Moment Made to Share
Launching just ahead of Mother's Day, the collaboration is designed to celebrate the moments when great food brings people together, whether that's treating mom, gathering with family, or simply making an everyday meal feel a little more special.
"This partnership is a natural fit, bringing together two brands rooted in craveable comfort food," said Stacy Moss, VP of Marketing at Noodles & Company. "This collaboration brings our culinary expertise to life in a fresh, seasonal way, pairing a bright, elevated pasta with an indulgent treat. It's an experience designed to be shared, the kind of meal that brings people together and turns everyday moments into something more memorable."
Join Noodles Rewards for More
New Noodles Rewards members receive a free regular entrée after their first purchase of
About Noodles & Company
Noodles & Company has known noodles since 1995. For 30 years, the brand has brought people together over craveable classics and globally inspired flavors, from indulgent Wisconsin Mac & Cheese to bold Japanese Pan Noodles. With more than 445 restaurants and a team of passionate noodle lovers, Noodles is built on flavor, comfort, and a people-first culture. Recognized by Newsweek as one of America's Favorite Restaurants and Best Loyalty Programs and honored by Forbes and QSR as a top employer, Noodles continues to define what it means to be a fast-casual favorite.
CRAVINGS™ by Chrissy Teigen
Cravings is building the leading clean indulgence baking mix brand, delivering decadent, craveable products made with cleaner, high-quality ingredients. The brand is redefining everyday baking with elevated basics done better, bringing bakery-quality results into homes with ease. Inspired by the recipes Chrissy loves to make at home, each mix is designed to feel easy, approachable, and fun, with everything included in the box aside from a few pantry staples. The result is baking that is both indulgent and effortless, without compromise. Cravings' foolproof baking mixes are available on Amazon and at select retailers nationwide.
Media Contact:
Danielle Moore
press@noodles.com
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SOURCE Noodles & Company