Fall into Savings at "Autumnfest" With Natural Grocers®, Oct. 9-11, 2025

Rhea-AI Summary

Natural Grocers (NYSE:NGVC) has announced its third annual "Autumnfest" event, running from October 9-11, 2025. The event features significant discounts of up to 44% off on various products, including organic and natural food items.

Key promotional activities include a $500 grocery sweepstakes, free product sampling from 12-2 PM daily, and exclusive {N}power member benefits including a free can of Natural Grocers Brand Organic Beans. Members will also receive 10% off alcohol purchases and BOGO 50% off select Natural Grocers Brand products.

The company is extending seasonal savings through October 25, featuring 31% off Annie's products and 25% off Natural Grocers Brand Supplements. Additionally, customers can pre-order Thanksgiving turkeys from Mary's Free-Range Turkey®, with {N}power members receiving a $5 reward for early reservations.

Positive

• Significant discounts up to 44% off on premium products
• Multiple revenue-driving promotional events including sweepstakes and sampling
• Strategic timing of promotions through holiday season to drive traffic
• Customer loyalty program ({N}power) engagement through exclusive offers

Negative

• Heavy discounting may impact profit margins
• Limited-time promotional nature could create revenue volatility

Customers can enjoy super savings of up to 44% off, free samples, sweepstakes, nourishing new recipes and a freebie for {N}power® members

LAKEWOOD, Colo., Oct. 1, 2025 /PRNewswire/ -- Falling leaves, festive flavors and fabulous finds — autumn is arriving, and Natural Grocers® is gearing up to celebrate with its third annual "Autumnfest" event. From October 9–11, customers can stock up on seasonal favorites, enjoy free samples, try new recipes, enter sweepstakes, and claim a special {N}power® member freebie.

Savings continue at Natural Grocers through Oct. 25, plus a "Spooktacular" family-friendly event in stores on Oct. 26.

"FALL" INTO SAVINGS WITH NATURAL GROCERS
Whether it's time to plan a spooky get-together or try out a new nourishing fall-themed recipe, Natural Grocers has you covered! Customers who visit Natural Grocers through Oct. 25 will enjoy the company's monthly good4u^SMHealth Hotline^® discounts on premium-quality options, plus three days of super savings and in-store events, Oct. 9-11.

• Super savings of up to 44% will fall like leaves at all Natural Grocers locations, Oct. 9-11. Stock up on customer favorites such as Nature's Path^® Organic Frozen Waffles ($2.99 / 7.4 oz), Lesser Evil^® Organic Popcorn (2 / $5), Amy's Kitchen^® Soups (2 / $7), Nixie^® Organic Sparkling Waters ($3.79 / 8 pk), Natural Grocers^® Brand Bulk Organic Roasted Salted and Unsalted Pistachios ($5.49 / 10 oz) and more.^[i]
• $500 Grocery Sweepstakes: Customers can enter for a chance to win $500 in groceries by filling out an entry form at their local store on Oct. 9-11. A drawing among all entries will determine the winner.^[ii]
• Sample Natural Grocers® Brand Products: Looking for a little midday nourishment? Drop by any Natural Grocers location from 12-2 p.m. on Oct. 9-11, and snack on samples from the company's Always Affordable^SM house brand.^[iii]

{N}POWER® FAMILY FREEBIES & PERKS
Members of {N}power, Natural Grocers' free rewards program, will receive exclusive discounts, special deals, and other members-only features Oct. 9-11 and beyond: 

• Oct. 9-11: Free Can of Natural Grocers Brand Organic Beans - Clip the coupon in the Natural Grocers mobile app or {N}power email starting on Oct. 9 and get a free can of Natural Grocers Brand Organic Beans with purchase.^[iv]Excludes green beans. One per {N}power account.
• Oct. 9-11: Save 10% on Alcohol, and Non-Alcoholic Beer & Wine Purchases – at participating locations. ^[v]
• Oct. 9-11: BOGO 50% Off Select Natural Grocers Brand Products – {N}power members save 50% on a second item of equal or lesser value when they buy one of the regular price Natural Grocers Brand Bath Bombs, Jerky Sticks, Epsom Salts, Soups, and Sparkling Waters & Teas.^[vi] Offers have been autoloaded to {N}power accounts.
• Oct. 1 – 31: Enter to Win a Wellness Retreat– For every two Solaray^® or KAL^® products purchased by an {N}power member, the customer will be entered to win a luxury wellness retreat (a $5,000 value).^[vii]One winner companywide.
• Through Oct. 31: Natural Grocers good4u^® Meal Deals: {N}power members can feed up to four people with a tasty Grilled Cheese and Soup Meal Deal for under $15. Dairy-free and gluten-free options available for under $20.^[viii] Click here for all current Meal Deals.

          To sign up for {N}power, visit www.naturalgrocers.com/npower . ^[ix]

NO TRICKS, JUST TREATS
Seasonal savings continue at Natural Grocers through Oct. 25.^[x] Customers are invited to:

• Save on Treats: Pick up organic Halloween snacks, drinks and treats at prices so low, they're almost scary! Enjoy 31% off all Annie's^TM products —including easy party favorites like Organic Fruit Snacks, Organic Cheddar Bunnies and Organic Bunny Grahams, Quinn^® Snacks Gluten-Free Pretzel Sticks or Twists (2 / $6), Health-Ade Kombucha® ($2.85 / 16 oz), and Natural Grocers Brand Beef Sticks ($2.39 ea).
• Save on Bulk: Discounts can also be found with select Natural Grocers Brand Bulk items such as Organic Roasted Salted Sunflower Seeds ($3.99 / 1 lb) and Organic Dark Chocolate Coconut ($6.69 /8 oz).
• Save on Supplements: Prioritize your own wellness with 25% off all Natural Grocers Brand Supplements.

FALL FLAVORS & FESTIVITIES AWAIT AT NATURAL GROCERS
There's plenty to savor this season at Natural Grocers. From cozy fall recipes that fill the kitchen with comforting aromas, to family-friendly in-store events with a touch of spooky fun, and even the chance to reserve a premium Thanksgiving turkey early, customers can enjoy all the flavors and festivities that make autumn so special.

• Oct. 25: Spooktacular Event: Family fun alert! Join good4u Crew Saturday, Oct. 25th, 11:00 a.m. to 1:00 p.m. at participating locations for a chance to win a gift card worth up to $50.^[xi] Kids are also invited for a treasure hunt including treats and crafts.
• Prepping for a party with all the ghosts, ghouls and monsters? You'll howl over this year's Halloween recipes!
• Turkey Pre-Orders: Natural Grocers exclusively partners with Mary's Free-Range Turkey^® to sell the highest quality, humanely raised poultry, and this includes turkeys for the holiday season. Customers can pre-order from eight scrumptious options online or in person at their local Natural Grocers location.

          {N}power Members who reserve their turkey by Nov. 2, will receive a $5 reward, valid Nov. 20 – 26.^[xii]

Customers can learn more about what Natural Grocers has to offer by picking up the October edition (Vol. 99) of the Natural Grocers good4u Health Hotline at their local Natural Grocers store or by visiting www.naturalgrocers.com. 

• Click here for a complimentary "Autumnfest" media kit. For media inquiries contact: kmacarelli@naturalgrocers.com.

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives, or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 168 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations. 

^[i] Offers valid only from 10/9/2025 – 10/11/2025 for in-store customer purchases at participating stores. Any stated discounts are on regular prices and cannot be combined with other offers. Quantity limited to stock on hand; no rain checks. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

^[ii] NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open only to legal residents, 18 years or older, of the following states: AZ, AR, CO, ID, IA, KS, LA, MN, MO, MT, NE, NV, NM, ND, OK, OR, SD, TX, UT, WA, and WY. Void where prohibited by law. Natural Grocers employees, including members of their households, are not eligible. Sweepstakes starts on 10/9/2025 and ends on 10/11/2025. For Official Rules and alternative method of entry visit: www.naturalgrocers.com/sweepstakes.  Sponsor: Vitamin Cottage Natural Food Markets, Inc.

^[iii] Offer valid only from 12-2 p.m. on 10/9/2025 – 10/11/2025 for in-store customers at participating stores. Quantity limited to stock on hand, while supplies last, no rainchecks.

^[iv] Limit 1 per {N}power account. In-store only. To load the free can of beans offer to your account, you must clip it from the Natural Grocers mobile app, {N}power email or your online dashboard starting on 10/9/2025. Quantity limited to stock on hand; no rainchecks. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law. {N}power offers available only to registered members and are subject to program terms and conditions available at www.naturalgrocers.com/terms.

^[v] Offers valid only from 10/9/2025 to 10/11/2025 at participating stores and cannot be combined with other offers. Quantity limited to stock on hand; no rain checks. Valid for {N}power members only and at participating locations. 10% discount will be applied to the product's regular, non-discount price. Valid for in-store customer purchases only; must present phone number at checkout. Must be 21 or older for alcohol purchases. Alcohol products not offered at all locations. Offer void where prohibited by law. Please drink responsibly. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors.

^[vi] Valid for {N}power members only. 50% discount will be applied to the second product of equal or lesser value when you purchase one at the regular, non-discounted price.

^[vii] NO PURCHASE NECESSARY. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. Open only to legal residents, 18 years or older, of the following states: AZ, AR, CO, ID, IA, KS, LA, MN, MO, MT, NE, NV, NM, ND, OK, OR, SD, TX, UT, WA, and WY. Void where prohibited by law. Natural Grocers employees, including members of their households, are not eligible. Sweepstakes starts on 10/1/2025 and ends on 10/31/2025. For Official Rules and complete details visit: www.naturalgrocers.com/sweepstakes.  Sponsor: Vitamin Cottage Natural Food Markets, Inc.

^[viii] Under price reflects portions of individual products. Price valid through 10/31/2025. Quantity limited to stock on hand; no rain checks. Valid for {N}power members only and at participating locations. Offers redeemable only for in-store customer purchases at participating stores. Any stated discounts are on regular prices and cannot be combined with other offers. Quantity limited to stock on hand; no rain checks. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

^[ix] Message and data rates may apply. See naturalgrocers.com/privacy for Privacy Policy and naturalgrocers.com/terms for {N}power terms of use.

^[x] Offers valid only from 9/26/2025 – 10/25/2025 for in-store customer purchases at participating stores. Any stated discounts are on regular prices and cannot be combined with other offers. Quantity limited to stock on hand; no rain checks. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

^[xi] No purchase or payment necessary. Event will be held at participating stores on 10/25/2025 from 11:00 a.m. - 1:00 p.m. local time; bags will be given out first come, first served. Limit one bag per customer. While supplies last, no rainchecks. Void where prohibited. Crew and members of their household are not eligible. See store for details and additional terms.

^[xii] $5 off reward is only available to registered {N}power members and is valid only from 11/20/2025 – 11/26/2025 at participating Natural Grocers stores. To earn the $5 off reward, customer must reserve a turkey in-store with phone number or online with {N}power email address at http://naturalgrocers.com/turkeys by November 2, 2025. Reward is redeemable only for in-store purchases and will be applied to product's regular, non-discounted price. Reward may not be redeemable for gift cards, store credit or cash and may not combined with other offers. Quantity limited to stock on hand; no rain checks. Must present phone number at checkout to redeem reward. Points are applied to the price after discounts. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

 

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SOURCE Natural Grocers by Vitamin Cottage, Inc.

FAQ

What are the dates for Natural Grocers' (NGVC) Autumnfest 2025?

Natural Grocers' Autumnfest runs from October 9-11, 2025, with extended seasonal savings through October 25, 2025.

What discounts is Natural Grocers (NGVC) offering during Autumnfest 2025?

Natural Grocers is offering up to 44% off on select products, 31% off all Annie's products, and 25% off Natural Grocers Brand Supplements. {N}power members get additional benefits including 10% off alcohol and BOGO 50% off select store brand items.

How can customers enter Natural Grocers' $500 grocery sweepstakes?

Customers can enter the $500 grocery sweepstakes by filling out an entry form at their local Natural Grocers store during Autumnfest, October 9-11, 2025.

What special benefits do Natural Grocers {N}power members get during Autumnfest 2025?

{N}power members receive a free can of Natural Grocers Brand Organic Beans, 10% off alcohol purchases, BOGO 50% off select store brand products, and can participate in meal deals feeding up to four people for under $15.

When can customers pre-order Thanksgiving turkeys at Natural Grocers?

Customers can pre-order Thanksgiving turkeys from Mary's Free-Range Turkey® online or in-store. {N}power members who reserve by November 2 receive a $5 reward valid November 20-26.