Natural Grocers® Adds Crunch with Three New Non-GMO Pickle and Relish Styles

Rhea-AI Summary

Natural Grocers (NASDAQ:NGVC) on November 20, 2025 announced three new house-brand non-GMO pickle and relish SKUs: Baby Dill (24.3 oz) $4.79, Lightly Sweet Relish (16.2 oz) $4.49, and Sandwich Slice Pickles (16.2 oz) $4.49. The products are Non-GMO Project Verified and Kosher Certified, made without artificial preservatives or synthetic colors, and will be sold exclusively at Natural Grocers stores at the company's “Always Affordable PriceSM.”

The release notes Natural Grocers Brand has grown to more than 900 private-label items since 2016 and lists recent additions and upcoming seasonal private-label products.

News Market Reaction

-3.22%

20 alerts

-3.22% News Effect

+12.3% Peak Tracked

-4.9% Trough Tracked

-$24M Valuation Impact

$726M Market Cap

1.4x Rel. Volume

On the day this news was published, NGVC declined 3.22%, reflecting a moderate negative market reaction. Argus tracked a peak move of +12.3% during that session. Argus tracked a trough of -4.9% from its starting point during tracking. Our momentum scanner triggered 20 alerts that day, indicating elevated trading interest and price volatility. This price movement removed approximately $24M from the company's valuation, bringing the market cap to $726M at that time.

Data tracked by StockTitan Argus on the day of publication.

LAKEWOOD, Colo., Nov. 20, 2025 /PRNewswire/ -- Natural Grocers®, America's largest family-operated organic and natural grocery retailer, is adding even more crunch to its premium-quality house brand with three new non-GMO pickle and relish products. From holiday hosting to next-day turkey sandwiches, shoppers can upgrade their pantry staples—at an Always Affordable Price^SM—with Natural Grocers® Brand Non-GMO Pickles in Baby Dill, Lightly Sweet Relish and Sandwich Slices.

Don't dill-ay—your pantry needs these new Natural Grocers favorites.

NATURAL GROCERS BRAND PICKLES & RELISH
Natural Grocers Brand pickle products start with crisp, fresh cucumbers, a just-right blend of spices, and a whole lot of pickling know-how. Each flavor is crafted to meet the company's rigorous product standards, which means they are made without artificial preservatives, synthetic colors or other unnecessary chemicals that can sneak into jars on other retailers' shelves. The three new varieties are Non-GMO Project Verified, Kosher Certified and shaped to suit your favorite pickle-eating moments and recipes. Don't dill-ay—these belong in your pantry.

NEW PRODUCTS & PRICING

• Non-GMO Baby Dill Pickles (24.3 oz) - $4.79
• Non-GMO Lightly Sweet Relish (16.2 oz) – $4.49
• Non-GMO Sandwich Slice Pickles (16.2 oz) - $4.49

RECENT ADDITIONS AND COMING SOON
Since its launch in 2016, Natural Grocers Brand Products has grown to more than 900 high-quality items, available exclusively at Natural Grocers stores. Learn more about Natural Grocers' Standards here. Recent additions to the private-label line include five new varieties of Organic Cooking Oils, with even more premium-quality, Always Affordable products on the way, such as limited-edition Organic Coffee (Winter Seasonal Flavors) and Organic Essential Oils.

• Click here for a media kit featuring the new products, courtesy of Natural Grocers.
• To request a media sample, or for any press-related questions, please contact Katie Macarelli: kmacarelli@naturalgrocers.com.

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives, or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 168 stores in 21 states. Visit naturalgrocers.com for more information and store locations. 

View original content to download multimedia:https://www.prnewswire.com/news-releases/natural-grocers-adds-crunch-with-three-new-non-gmo-pickle-and-relish-styles-302622311.html

SOURCE Natural Grocers by Vitamin Cottage, Inc.

FAQ

What new products did Natural Grocers (NGVC) announce on November 20, 2025?

Three Natural Grocers Brand non-GMO items: Baby Dill (24.3 oz) $4.79, Lightly Sweet Relish (16.2 oz) $4.49, and Sandwich Slice Pickles (16.2 oz) $4.49.

Are the new Natural Grocers (NGVC) pickles and relish certified non-GMO and Kosher?

Yes; the three new SKUs are Non-GMO Project Verified and Kosher Certified.

Where will the Natural Grocers (NGVC) Brand pickles and relish be sold?

They are available exclusively at Natural Grocers stores at the company’s Always Affordable PriceSM.

How many private-label items does Natural Grocers (NGVC) Brand offer as of this announcement?

The company states Natural Grocers Brand has grown to more than 900 items since its 2016 launch.

Do the November 20, 2025 product announcements include financial guidance or sales projections for NGVC?

No; the announcement describes product details and pricing but does not provide financial guidance or sales projections.

How can media or investors request samples or questions about the new Natural Grocers (NGVC) products?

Contact Katie Macarelli at kmacarelli@naturalgrocers.com to request media samples or press information.