Natural Grocers® Celebrates Pioneer Day with a Special Gift and Savings July 24-26, 2026

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Natural Grocers (NYSE: NGVC) will host its annual Pioneer Day event from July 24–26, 2026 at its eight Utah stores, offering {N}power members a free limited-edition reusable shopping bag and a $5-off in-store coupon, subject to program terms and minimum purchase requirements.

The company operates eight Utah locations and employs more than 185 Crew members in the state. According to Natural Grocers, it invested over $16 million in incremental compensation and discretionary payments for Crew in fiscal 2025 and runs 173 stores across 22 states.

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LAKEWOOD, Colo., July 21, 2026 /PRNewswire/ -- Natural Grocers^®, the leading family-operated organic and natural grocery retailer in the U.S., invites customers to its annual Pioneer Day event, July 24 through July 26 at its eight Utah stores. {N}power^® members are invited to celebrate with a free Natural Grocers reusable tote bag and a $5-off coupon for in-store purchases.

NATURAL GROCERS – UTAH
Headquartered in Colorado, Natural Grocers expanded into Utah in 2009. Today Natural Grocers operates eight stores in the Beehive State, including Bountiful, Cedar City, Heber City, Logan Ogden, Saint George, Salt Lake City and South Jordan.

UTAH {N}POWER MEMBERS SAVE & CELEBRATE
Natural Grocers will be celebrating Pioneer Day by honoring {N}power members with a freebie and extra savings from July 24–26.

• July 24–26: All {N}power members at Utah stores will receive a free limited-edition reusable shopping bag featuring the states where Natural Grocers operates—including Utah—while supplies last.^[i]
• July 24–26: {N}power members will enjoy extra savings with a $5-off coupon.^[ii]

SIGN UP & SAVE
Not an {N}power member? Sign up for {N}power here and enjoy Even More Affordable Prices^SM, discounts and surprise offers. Customers can earn valuable rewards points with every visit.^[iii]

A COMMITMENT TO CREW
Natural Grocers provides careers for more than 185 good4u^SM Crew members in Utah. The company is passionate about ensuring that its employees can live a healthy, balanced life and is committed to positively impacting Crew members' physical, emotional and financial well-being through free nutrition education programs, excellent benefits and access to the highest quality products at its Always Affordable^SM prices.

• Learn more about Natural Grocers' career options (search by store and state, including Utah).

FOLLOW, VISIT AND SUBSCRIBE
To keep up with the latest that Natural Grocers has to offer, follow them on Facebook, Instagram, TikTok or YouTube. To learn more about a natural approach to living, monthly sale items, recipes and educational articles, visit naturalgrocers.com, download their app, or subscribe to the free Health Hotline^® Magazine from Natural Grocers to learn more about a natural approach to living with monthly sale items, recipes and educational articles.

• For media inquiries, please email kmacarelli@naturalgrocers.com.

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives or sweeteners (as defined by its standards), synthetic colors or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles—including its "Commitment to Community" and "Commitment to Crew." In fiscal year 2025, the Company invested more than $16 million in incremental compensation and discretionary payments for Crew. Headquartered in Lakewood, CO, Natural Grocers has 173 stores in 22 states. Visit naturalgrocers.com for more information and store locations.

[i]	Offer available only to {N}power members. Limit one bag per customer. Offer only valid 7/24/2026-7/26/2026 at participating Utah stores, while supplies last. Quantity limited to stock on hand; no rain checks.
[ii]	Offer available only to {N}power members, for in-store purchases at participating Utah Natural Grocers stores 7/24/2026-7/26/2026. Customer must load the reward via {N}power email or app prompt before shopping. $5 discount will be applied to product's regular non-discounted price. A minimum purchase is required to use the $5-off coupon. View minimum purchase details via {N}power email or app. Must present phone number at checkout to accumulate towards the minimum requirement in one transaction.
[iii]	Sign up by 7/22/2026 to receive this coupon via email or app. {N}power offers are available only to registered members and are subject to program terms and conditions available at www.naturalgrocers.com/npower and privacy available at www.naturalgrocers.com/privacy-policy. Natural Grocers reserves the right to correct errors. Void where prohibited by law. Natural Grocers employees, including members of their household, are not eligible.

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SOURCE Natural Grocers by Vitamin Cottage, Inc.

FAQ

What is Natural Grocers (NGVC) offering for Pioneer Day 2026 in Utah?

Natural Grocers is offering Utah {N}power members a free limited-edition reusable bag and a $5-off coupon during Pioneer Day 2026. According to Natural Grocers, these offers run July 24–26, 2026 at participating Utah stores, while supplies last and with stated conditions.

When does the Natural Grocers NGVC Pioneer Day 2026 promotion run in Utah?

The Pioneer Day promotion at Natural Grocers Utah stores runs from July 24–26, 2026. According to Natural Grocers, eligible {N}power members can receive a free reusable bag and a $5-off coupon during this period, subject to program terms and availability.

Who is eligible for the $5-off coupon during Natural Grocers (NGVC) Pioneer Day event?

Only registered {N}power members at participating Utah stores are eligible for the $5-off coupon. According to Natural Grocers, members must load the reward via {N}power email or app and meet a minimum purchase requirement between July 24–26, 2026.

How can customers sign up for Natural Grocers {N}power to access Pioneer Day 2026 offers?

Customers can sign up online for the {N}power program to access Pioneer Day offers. According to Natural Grocers, those who enroll by July 22, 2026 can receive the coupon via email or app, plus ongoing discounts, surprise offers and rewards points.

How many stores and employees does Natural Grocers (NGVC) have in Utah?

Natural Grocers operates eight stores in Utah and employs more than 185 Crew members there. According to Natural Grocers, Utah locations include Bountiful, Cedar City, Heber City, Logan, Ogden, Saint George, Salt Lake City and South Jordan.

How large is Natural Grocers (NYSE: NGVC) overall and what is its focus?

Natural Grocers operates 173 stores across 22 states, focusing on natural and organic products. According to Natural Grocers, it sells only USDA-certified organic produce, pasture-raised dairy, free-range eggs, and provides free science-based nutrition education for customers and Crew.

What did Natural Grocers (NGVC) invest in Crew compensation in fiscal year 2025?

Natural Grocers invested more than $16 million in incremental compensation and discretionary payments for Crew in fiscal 2025. According to Natural Grocers, this reflects its commitment to Crew well-being, including physical, emotional and financial health support through benefits and education programs.