Natural Grocers® Expands Private-Label Beverage Line with 100% Pure Organic Coconut Water

Rhea-AI Summary

Natural Grocers has expanded its private-label beverage line with the launch of 100% Pure Organic Coconut Water. The new product is available in 17.5 oz recyclable aluminum cans, priced at $2.49 individually or $26.89 for a 12-pack case.

The single-ingredient beverage is Certified Organic and non-GMO, made without artificial flavors, additives, preservatives, or synthetic colors. It serves as a natural source of potassium and electrolytes for hydration support.

This launch adds to Natural Grocers' private-label portfolio, which has grown to over 800 products since its 2016 inception. Recent additions include Organic Raw Kombucha and Organic Raw Tepache, with Organic Frozen Mussels planned for future release.

Positive

• Expansion of private label portfolio with new organic beverage
• Growing private label line with over 800 products
• Premium pricing strategy with $26.89 for 12-pack case

Negative

• None.

Now available in stores—sold individually and in a convenient 12-pack

LAKEWOOD, Colo., Feb. 26, 2025  /PRNewswire/ -- Hydrate, mix and refresh with Natural Grocers® Brand Organic Coconut Water, the latest addition to America's largest family-operated organic and natural grocery retailer's house brand. Made with just one ingredient—100% pure, refreshing coconut water—this naturally hydrating beverage is made without artificial flavors, additives, preservatives and synthetic colors. It's also a naturally good source of potassium and other electrolytes to help support hydration year-round.

The single-ingredient drink (100% pure coconut water), is Certified Organic, non-GMO, naturally hydrating & delicious!

PACKED WITH THE PLANET IN MIND
Natural Grocers Brand Organic Coconut Water comes in recyclable aluminum cans, making it easy to enjoy at home, at work, or on the go. Customers can choose from Always Affordable^SM 17.5 oz cans, available individually or in a convenient 12-pack case made of recyclable cardboard.  

COCONUT WATER ATTRIBUTES

• Certified Organic, Non-GMO
• Single-Ingredient (100% pure coconut water)
• Made without Artificial Flavorings, Additives or Preservatives, or Synthetic Colors
• Vegan Friendly
• 17.5 oz Aluminum Cans ($2.49)
• 12 Pack ($26.89)

NATURAL GROCERS' RECIPES FEATURING COCONUT WATER

• Frozen Non-Alcoholic Kombucha Daiquiri
• Sparkling Berry Drink
• Mermaid Water
• Mango Tango Punch

RECENT ADDITIONS AND COMING SOON
Since its launch in 2016, the Natural Grocers Brand has grown to feature more than 800 high-quality products, available exclusively at Natural Grocers stores. Learn more about Natural Grocers' product standards here. Recent additions to the private-label line include Organic Raw Kombucha and Organic Raw Tepache, with even more premium-quality, Always Affordable products on the way—like Natural Grocers Brand Organic Frozen Mussels.

• Click here for a media kit, courtesy of Natural Grocers.
• To learn more about Natural Grocers' grocery standards, click here.
• To request media samples, or for any press-related questions, please contact Katie Macarelli: kmacarelli@naturalgrocers.com.

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives, or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its 5 Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 169 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations. 

 

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SOURCE Natural Grocers by Vitamin Cottage, Inc.

FAQ

How much does Natural Grocers' new organic coconut water cost?

Natural Grocers' organic coconut water costs $2.49 for a 17.5 oz can or $26.89 for a 12-pack case.

What are the key features of Natural Grocers' new organic coconut water?

It's 100% pure coconut water, Certified Organic, non-GMO, naturally hydrating, and free from artificial flavors, additives, preservatives, and synthetic colors.

How many private-label products does Natural Grocers currently offer?

Natural Grocers' private-label brand features more than 800 products since its launch in 2016.

What packaging is used for Natural Grocers' new coconut water?

The coconut water comes in recyclable 17.5 oz aluminum cans, available individually or in recyclable cardboard 12-pack cases.