Natural Grocers® Expands Private-Label Brand With Organic Cooking Oils

Rhea-AI Summary

Natural Grocers (NGVC) announced five new Natural Grocers Brand Organic Cooking Oils on Nov. 7, 2025, adding sprays, avocado oils and an avocado/olive blend to its private‑label line.

Products are certified organic, non‑GMO, kosher, expeller‑pressed, purity‑tested and aerosol‑free where noted. Introductory pricing runs through Nov. 29, 2025, with Always Affordable prices effective Nov. 30, 2025. The launch expands a private‑label portfolio that exceeds 900 items sold exclusively in Natural Grocers stores.

Insights

Retail Private-Label Strategist

Natural Grocers expands its private-label cooking oil line with five organic SKUs and published introductory and permanent pricing.

Bold expansion of the private-label range increases shelf breadth for Natural Grocers and keeps the company’s stated positioning of “Always AffordableSM.” The release lists five organic oil SKUs, specific introductory prices through Nov. 29, 2025, and permanent prices effective Nov. 30, 2025, which provides clear merchandising and margin signaling to buyers and category managers.

Dependencies and risks include customer uptake of the new SKUs and in-store placement versus branded alternatives; the announcement contains no sales, margin, or cost data so impact on profitability is unknown. Watch unit sell-through during the introductory window and the post-intro price elasticity after Nov. 30, 2025, plus repeat-rate data across the chain to assess whether these items shift customer preference toward the private label.

The company's five new varieties deliver on taste, texture, convenience and affordability

LAKEWOOD, Colo., Nov. 7, 2025 /PRNewswire/ -- When temperatures cool and daylight wanes, it's a great opportunity to get reacquainted with your stovetop and oven. Natural Grocers®, the nation's largest family-operated natural and organic grocery retailer, is introducing five new items in its cooking oil line to make things tastier and easier. Bake, sauté, drizzle—you name it—Natural Grocers® Brand Organic Cooking Oils are ready for every culinary adventure!

New! Five Organic Cooking Oils from Natural Grocers—high-heat, high-flavor, Always Affordable.

"When it comes to everyday cooking, simple ingredients make all the difference," said Raquel Isely, vice president of marketing at Natural Grocers. "Natural Grocers Brand Organic Cooking Oils, are always organic and Always Affordable^SM—because great cooking starts with great oil."

ORGANIC COOKING SPRAYS
Natural Grocers Brand Organic Cooking Oil Sprays are certified organic, non-GMO, kosher and aerosol-free. The nonstick sprays are also purity-tested and made without chemicals or solvents.

• The Organic Avocado Oil Spray is expeller-pressed and made for high-heat tasks, from frying eggs to prepping egg rolls for the air fryer.
• The Organic Extra Virgin Olive Oil Spray adds flavor and convenience anywhere it's applied, whether coating a cake pan or finishing roasted vegetables.

ORGANIC AVOCADO OILS & OLIVE OIL BLENDS
These oils are certified organic, non-GMO and kosher. Each product is expeller-pressed, purity tested and made without chemicals or solvents.

• Not every oil can take the heat, but Natural Grocers Brand Organic Avocado Oil can. With a 500-degree smoke point, and mild flavor, it's a wholesome fat that complements everything from brownies to broccoli.
• Versatility and flavor meet in Natural Grocers Brand Organic Avocado & Olive Oil Blend. This 50/50 blend is sure to be a kitchen mainstay for dressings, marinades and baking.

NEW PRODUCTS & PRICING
Customers are invited to try these new cooking oil varieties at a special introductory prices (listed below) through Nov. 29, 2025.

• Organic Avocado Oil Spray (5 oz) – $4.49 introductory price
• Organic Avocado Oil (8.5 oz) - $6.29 introductory price
• Organic Avocado Oil (16.9 oz) - $9.99 introductory price
• Organic Expeller Avocado & Olive Oil Blend (16.9 oz) – $9.49 introductory price
• Organic Extra Virgin Olive Oil Spray (5 oz) – $4.49 introductory price

Beginning Nov. 30, the company's Always Affordable^SM price will be as follows:

• Organic Avocado Oil Spray (5 oz) – $4.99
• Organic Avocado Oil (8.5 oz) - $6.99
• Organic Avocado Oil (16.9 oz) - $10.99
• Organic Expeller Avocado & Olive Oil Blend (16.9 oz) – $10.49
• Organic Extra Virgin Olive Oil Spray (5 oz) – $4.99

RECENT ADDITIONS AND COMING SOON
Since its launch in 2016, Natural Grocers Brand Products has grown to more than 900 high-quality items, available exclusively at Natural Grocers stores. Learn more about Natural Grocers' Standards here. Recent additions to the private-label line include four new varieties of Organic Tortillas and Organic Whole Milk Yogurt, with even more premium-quality, Always Affordable products on the way.

• Click here for a media kit, courtesy of Natural Grocers.
• Contact Katie Macarelli: kmacarelli@naturalgrocers.com for any press-related questions or sample requests.

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives, or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 168 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations. 

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/natural-grocers-expands-private-label-brand-with-organic-cooking-oils-302608871.html

SOURCE Natural Grocers by Vitamin Cottage, Inc.

FAQ

When did Natural Grocers (NGVC) launch its new organic cooking oils?

Natural Grocers announced the five new organic cooking oils on Nov. 7, 2025.

What cooking oil varieties did Natural Grocers (NGVC) add on Nov. 7, 2025?

Five items: Organic Avocado Oil Spray (5 oz), Organic Avocado Oil (8.5 oz and 16.9 oz), Organic Avocado & Olive Oil Blend (16.9 oz), and Organic Extra Virgin Olive Oil Spray (5 oz).

What are the introductory and permanent prices for NGVC's new avocado oil 16.9 oz?

Introductory price through Nov. 29, 2025 is $9.99; Always Affordable price from Nov. 30, 2025 is $10.99.

Are the new Natural Grocers (NGVC) cooking oils organic and non‑GMO?

Yes. The products are certified organic, non‑GMO, and labeled kosher; sprays are described as aerosol‑free and purity‑tested.

Where can investors or customers buy Natural Grocers Brand Organic Cooking Oils (NGVC)?

The new oils are available exclusively at Natural Grocers stores, sold under the company's private‑label line.

How does the Nov. 7, 2025 product launch affect Natural Grocers' private‑label lineup (NGVC)?

The launch expands the private‑label portfolio, which the company says now includes more than 900 items available only in its stores.