Natural Grocers® Expands Private-Label Brand With Organic Egg Pasta

Rhea-AI Summary

Natural Grocers (NYSE:NGVC) has expanded its private-label brand with the introduction of three new Organic Egg Pasta varieties. Made in Italy using fresh eggs and premium durum wheat semolina, the pasta lineup includes Tagliatelle, Pappardelle, and Reginelle, each available in 8.8 oz packages.

The products will be offered at a special introductory price of $4.29 through September 27, 2025, after which the regular Always Affordable℠ price will be $4.79. This launch adds to Natural Grocers' private-label portfolio, which has grown to over 900 products since its inception in 2016.

Positive

• Expansion of private-label portfolio with premium Italian products
• Private label brand has grown to over 900 products since 2016
• Strategic timing of launch aligned with seasonal demand

Negative

• Limited time promotional pricing may impact margins temporarily

Made in Italy, the three new varieties deliver homemade taste — without the hassle or the mess

LAKEWOOD, Colo., Sept. 22, 2025 /PRNewswire/ -- As the seasons shift, the cool nights of autumn practically beg for a hearty plate of pasta or a nourishing bowl of noodle soup. Just in time, Natural Grocers®, the nation's largest family-operated natural and organic grocery retailer, introduces another addition to its private-label brand: Natural Grocers® Brand Organic Egg Pasta.

The new varieties are rooted in Italian culinary traditions and made with fresh eggs and premium durum wheat semolina.

The pasta is crafted with a recipe rooted in Italian culinary traditions, using fresh eggs and premium durum wheat semolina. The three new varieties are certified organic, non-GMO and made without synthetic colors or artificial flavors and preservatives (as defined by its standards).

"Premium, authentic egg pasta starts with the finest ingredients, but that's only the beginning," said Raquel Isely, vice president of marketing at Natural Grocers. "Once the dough is made, it's shaped without mechanical pressing to preserve its delicate fragrance and texture. Then it's slowly dried, giving it the perfect surface to hold onto the flavors, sauces and herbs you love. Whether you're simmering a single bowl of noodle soup, or gathering friends and family around the table, we invite you to enjoy the taste and tradition of our pasta — and still have enough money left for the sauce, sides or even a dessert."

NEW PREMIUM PASTA VARIATIONS AT A SPECIAL INTRODUCTORY PRICE
Customers are invited to try these new pasta varieties at a special introductory price of $4.29 each through Sept. 27, 2025. Beginning Sept. 28, the company's Always Affordable^SM price will be $4.79 per 8.8 oz package.

• Organic Tagliatelle Egg Pasta (8.8 oz) – $4.29 introductory price
• Organic Pappardelle Egg Pasta (8.8 oz) – $4.29 introductory price
• Organic Reginelle Egg Pasta (8.8 oz) – $4.29 introductory price

RECENT ADDITIONS AND COMING SOON
Since its launch in 2016, Natural Grocers Brand Products has grown to feature more than 900 high-quality products, available exclusively at Natural Grocers stores. Learn more about Natural Grocers' product standards here. Recent additions to the private-label line include three new varieties of Organic Restaurant-Style Tortilla Chips and Organic Whole Milk Yogurt, with even more premium-quality, Always Affordable products on the way.

• Click here for a media kit, courtesy of Natural Grocers.
• Contact Katie Macarelli: kmacarelli@naturalgrocers.com for any press-related questions.

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives, or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 169 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations. 

 

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SOURCE Natural Grocers by Vitamin Cottage, Inc.

FAQ

What new products did Natural Grocers (NGVC) add to its private label brand?

Natural Grocers added three new Organic Egg Pasta varieties to its private label brand: Tagliatelle, Pappardelle, and Reginelle, each in 8.8 oz packages.

How much does Natural Grocers' new organic egg pasta cost?

The pasta is available at an introductory price of $4.29 through September 27, 2025, after which the regular Always Affordable℠ price will be $4.79 per 8.8 oz package.

How many private label products does Natural Grocers currently offer?

Natural Grocers' private label brand has grown to feature more than 900 products since its launch in 2016.

When will Natural Grocers' pasta introductory pricing end?

The introductory pricing of $4.29 will end on September 27, 2025, after which the regular price will be $4.79 per package.