Natural Grocers® Expands Private-Label Brand With Organic Restaurant-Style Tortilla Chips

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Natural Grocers (NYSE:NGVC) has expanded its private-label brand with the introduction of Organic Restaurant-Style Tortilla Chips in three varieties: Blue Corn, White Corn, and Yellow Corn. Each variety is priced at $4.99 for 12 oz and is certified organic, non-GMO, vegan-friendly, and kosher.

The new products join Natural Grocers' private-label portfolio, which has grown to over 900 products since its launch in 2016. The chips are made with stone-ground organic corn and sea salt, maintaining the company's commitment to high-quality, affordable products. Recent additions to the private label line include Organic Whole Milk Yogurt and Organic Wellness Shots.

Three new varieties of chips are so delicious, thin and crispy, you'll feel like you just sat down at your favorite trendy cantina — without the fuss or expense

LAKEWOOD, Colo., Sept. 17, 2025 /PRNewswire/ -- Salsa- and guacamole-lovers rejoice! Natural Grocers®, the nation's largest family-operated natural and organic grocery retailer, has announced the latest addition to its private-label brand with Natural Grocers® Brand Organic Restaurant-Style Tortilla Chips. With three flavors to choose from, these light and crispy snacks are crafted with authentic stone-ground organic corn, sea salt and decades of experience.

THREE NEW FLAVORS AT AN ALWAYS AFFORDABLE PRICE

The new additions to the company's house brand are certified organic, non-GMO, vegan-friendly, kosher and are made without synthetic colors and artificial sweeteners, flavors and preservatives (as defined by its standards).

"A tortilla chip is a food where you can taste the attention to detail at the very first bite," said Raquel Isely, vice president of marketing at Natural Grocers. "With the earthy boldness of Blue, the light flavor of White Corn to complement your zestiest dips, or the classic taste of Yellow, you'll feel like you're at your favorite Mexican restaurant — without waiting for a table, calculating the tip or splitting the bill."

THREE NEW FLAVORS AT AN ALWAYS AFFORDABLE^SM PRICE
When it comes to its house brand products, Natural Grocers believes they should be the best that money can buy, while still leaving room in your wallet. The three new varieties of Natural Grocers® Brand Organic Restaurant-Style Tortilla Chips fall right in line.

• Organic Restaurant-Style Blue Corn Tortilla Chips ($4.99 / 12 oz)
• Organic Restaurant-Style White Corn Tortilla Chips ($4.99 / 12 oz)
• Organic Restaurant-Style Yellow Corn Tortilla Chips ($4.99 / 12 oz)

RECENT ADDITIONS AND COMING SOON
Since its launch in 2016, Natural Grocers Brand Products has grown to feature more than 900 high-quality products, available exclusively at Natural Grocers stores. Learn more about Natural Grocers' product standards here. Recent additions to the private-label line include several varieties of Organic Whole Milk Yogurt and Organic Wellness Shots, with even more premium-quality, Always Affordable products on the way.

• Click here for a media kit, courtesy of Natural Grocers.
• Contact Katie Macarelli: kmacarelli@naturalgrocers.com for any press-related questions.

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives, or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 169 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations. 

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SOURCE Natural Grocers by Vitamin Cottage, Inc.

FAQ

What are the new flavors of Natural Grocers' organic tortilla chips?

Natural Grocers launched three varieties: Organic Restaurant-Style Blue Corn, White Corn, and Yellow Corn Tortilla Chips, each priced at $4.99 for 12 oz.

How many products are in Natural Grocers' (NGVC) private label brand?

Natural Grocers' private label brand has grown to include over 900 high-quality products since its launch in 2016.

What certifications do Natural Grocers' new tortilla chips have?

The new tortilla chips are certified organic, non-GMO, vegan-friendly, and kosher. They are made without synthetic colors and artificial sweeteners, flavors, and preservatives.

How much do Natural Grocers' new organic tortilla chips cost?

All three varieties of Natural Grocers' Organic Restaurant-Style Tortilla Chips are priced at $4.99 for a 12 oz package.