Natural Grocers® Expands Private-Label Brand With Organic Yogurt in Plain, Vanilla and Classic Berry Flavors

Rhea-AI Summary

Natural Grocers (NYSE:NGVC) has expanded its private-label brand with the introduction of new organic yogurt products. The lineup includes both 6 oz ($1.49) and 32 oz ($5.29) sizes in various flavors including vanilla, blueberry, strawberry, and plain varieties.

The yogurt is made with whole milk from pasture-raised cows on small family dairies, containing 6-7 grams of protein per serving and is certified organic and non-GMO. This expansion adds to Natural Grocers' private-label portfolio, which now features over 900 products since its launch in 2016.

Positive

• Addition of new organic yogurt products expands private-label portfolio to over 900 items
• Strategic pricing positions products competitively at $1.49 for 6 oz and $5.29 for 32 oz sizes
• Product development demonstrates continued private-label brand growth since 2016

Negative

• None.

Nutritious dairy staple from family-operated natural and organic retailer delivers on taste, texture and protein, with the perfect blend of sweetness at an Always Affordable^SM price

LAKEWOOD, Colo., Sept. 10, 2025 /PRNewswire/ -- From breakfast to midnight, nutritious snacking just got an upgrade with Natural Grocers^® Brand Organic Yogurt. With several flavors and sizes to choose from, these smooth, creamy new additions to the company's house brand are certified organic, non-GMO and made without artificial sweeteners, flavors and preservatives (as defined by its standards). Packed with probiotics, Natural Grocers' proprietary recipe also offers only a hint of sweetness, and 6-7 grams of protein per serving.

The natural and organic retailer's private-label line features 900+ premium products.

"Good yogurt takes the right conditions, premium-quality ingredients and care. We are proud to say that our private-label partner has delivered on all three counts," said Raquel Isely, vice president of marketing at Natural Grocers. "The milk for this product comes from small family dairies, with cows given ample room to roam. The herds spend most of the year grazing on lush, green grasses in organic pastures. Thanks to the carefully cultivated environment these dairies provide, and a recipe crafted just for us, we believe our customers will find each spoonful as deliciously divine as we do."

ELEVATED SNACKING THE SMOOTH & CREAMY WAY
Natural Grocers Brand Organic Yogurt is made with whole milk from pasture-raised cows, giving you all the creamy goodness you crave, plus a flavor and size to suit your fancy.

• Organic Whole Milk Vanilla Yogurt ($1.49 / 6 oz)
• Organic Whole Milk Blueberry Yogurt ($1.49 / 6 oz)
• Organic Whole Milk Strawberry Yogurt ($1.49 / 6 oz)
• Organic Whole Milk Vanilla Yogurt ($5.29 / 32 oz)
• Organic Whole Milk Plain Yogurt ($5.29 / 32 oz)

RECENT ADDITIONS AND COMING SOON
Since its launch in 2016, Natural Grocers Brand Products now feature over 900 high-quality products, available exclusively at Natural Grocers stores. Learn more about Natural Grocers' product standards here. Recent additions to the private-label line include six new flavors of Organic Wellness Shots and two new varieties of Organic Frozen Fruit, with even more premium-quality, Always Affordable products on the way.

• Click here for a media kit, courtesy of Natural Grocers.
• Contact Katie Macarelli: kmacarelli@naturalgrocers.com for any press-related questions.

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives, or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 169 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations.

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SOURCE Natural Grocers by Vitamin Cottage, Inc.

FAQ

What new products did Natural Grocers (NGVC) launch in September 2025?

Natural Grocers launched a line of organic yogurt products in various flavors including vanilla, blueberry, strawberry, and plain, available in 6 oz ($1.49) and 32 oz ($5.29) sizes.

How many products are in Natural Grocers' private-label brand as of 2025?

Natural Grocers' private-label brand features over 900 premium products since its launch in 2016.

What are the key features of Natural Grocers' new organic yogurt line?

The yogurt is made with whole milk from pasture-raised cows, contains 6-7 grams of protein per serving, is certified organic, non-GMO, and made without artificial sweeteners, flavors, or preservatives.

How much does Natural Grocers' new organic yogurt cost?

Natural Grocers' organic yogurt is priced at $1.49 for 6 oz containers and $5.29 for 32 oz containers.