Natural Grocers® Expands Private-Label Brand With Two Varieties of Wild Smoked Salmon

Natural Grocers (NGVC) introduced two private‑label products: Wild Smoked Sockeye and Wild Smoked Coho Salmon, each sold at $8.99 per 3 oz.

Rhea-AI Summary

Natural Grocers (NGVC) introduced two private‑label products: Wild Smoked Sockeye and Wild Smoked Coho Salmon, each sold at $8.99 per 3 oz. Both varieties are wild‑caught Alaskan, MSC certified, Non‑GMO Project Verified, kosher, and free of artificial preservatives or added sugar.

The salmon is cold smoked in small batches at a longtime seaside smokehouse and joins Natural Grocers' 900+ product private‑label lineup focused on affordability and strict quality standards.

Argus Apr 22 session

+0.11% close to close Open Argus

Details

News Market Reaction – NGVC

In the Apr 22 session, NGVC gained 0.11%, reflecting a mild positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement adds two Marine Stewardship Council–certified smoked salmon products to Natural Gr...

Analysis

This announcement adds two Marine Stewardship Council–certified smoked salmon products to Natural Grocers’ house brand, which now includes more than 900 items. It follows recent private-label and promotional news, suggesting a continued emphasis on differentiated offerings and value messaging. With NGVC trading below its 200-day moving average and well under the 52-week high, investors may watch how expanded private-label penetration and ongoing store openings translate into sales and margin trends in future filings.

Key Figures

Coho salmon price: $8.99/3 oz Sockeye salmon price: $8.99/3 oz Private-label products: More than 900 products +5 more

Coho salmon price

$8.99/3 oz

In-store price for Natural Grocers Brand Wild Smoked Coho Salmon

Sockeye salmon price

$8.99/3 oz

In-store price for Natural Grocers Brand Wild Smoked Sockeye Salmon

Private-label products

More than 900 products

Natural Grocers Brand Products total since launch in 2016

Launch year

2016

Natural Grocers Brand Products program start year

Ravioli varieties

Four varieties

Recent additions of Organic Frozen Ravioli to house brand

Current share price

$27.51

Pre-news price for NGVC

52-week high

$61.22

NGVC 52-week high price

52-week low

$23.47

NGVC 52-week low price

Historical Context

5 past events · Latest: Apr 16

5 events

1. Apr 16

   Regional promotion

   24h Move

   +3.8%

   North Dakota Day promotion with tote giveaway and $5 coupon for members.

2. Apr 15

   Store opening

   24h Move

   -0.4%

   Announcement of new Rock Springs, WY store and grand opening promotions.

3. Apr 14

   Earth Day event

   24h Move

   +0.9%

   Three-day Earth Day savings event and $100,000 fundraising goal for Rodale.

4. Apr 07

   Private-label launch

   24h Move

   +0.7%

   Launch of Regenerative Organic Certified® pasture-raised eggs under house brand.

5. Apr 06

   Store expansion

   24h Move

   +0.7%

   Plan to open first Willamette Valley store in McMinnville, Oregon.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

marine stewardship council (msc), non‑gmo project verified

2 terms

marine stewardship council (msc) regulatory

"Sustainably harvested and certified by the Marine Stewardship Council (MSC), the thinly sliced salmon..."

An independent nonprofit that sets standards and certifies wild-capture fisheries as sustainable, the Marine Stewardship Council (MSC) awards a blue label to seafood caught in ways that protect fish populations and ocean ecosystems. For investors, the MSC label can signal lower environmental and regulatory risk, better access to markets and premium prices, and stronger supply-chain resilience—like a trusted food-safety stamp that helps products sell more easily and responsibly.

non‑gmo project verified regulatory

"Our sockeye and coho are Non‑GMO Project Verified, kosher and free of artificial preservatives..."

Non‑GMO Project Verified is a third‑party label showing that a product and its ingredients have been evaluated and kept free from genetically modified organisms under a nonprofit’s verification process, including testing and supply‑chain checks. For investors, the label signals consumer trust and potential for premium pricing or stronger sales in markets where GMO avoidance matters, helping a product stand out much like a safety seal or quality stamp on everyday goods.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Wild-caught Alaskan sockeye and coho salmon are cold smoked in small batches for big flavor

LAKEWOOD, Colo., April 22, 2026 /PRNewswire/ -- Natural Grocers^®, the nation's largest family-operated natural and organic grocery retailer, is introducing Natural Grocers^® Brand Wild Smoked Salmon, a new private-label offering featuring two varieties—sockeye and coho—made with wild-caught Alaskan salmon and crafted for everyday versatility.

Natural Grocers® expands its private‑label seafood line with two sustainably sourced wild smoked salmon options.

Sustainably harvested and certified by the Marine Stewardship Council (MSC), the thinly sliced salmon is cold smoked in small batches at a longtime seaside smokehouse, delivering a silky texture and balanced flavor suited for everything from bagels and brunch boards to sandwiches, pasta dishes and snacking straight from the package.

"Our Natural Grocers Brand Wild Smoked Salmon reflects our commitment to thoughtfully sourced, high‑quality food," said Raquel Isely, vice president of marketing at Natural Grocers. "Both varieties meet our Gold seafood standards, which require responsible harvest practices that support healthy fish populations, limit by-catch and minimize impact on marine ecosystems. These standards also emphasize transparency and traceability throughout the fishery, humane handling, and careful processing. Our sockeye and coho are Non‑GMO Project Verified, kosher and free of artificial preservatives, flavors, synthetic colors or added sugar—offering customers a simple, high‑quality protein option they can feel good about serving."

IN STORES NOW

• Natural Grocers Brand Wild Smoked Coho Salmon ($8.99/3 oz)
• Natural Grocers Brand Wild Smoked Sockeye Salmon ($8.99/3 oz)

RECENT ADDITIONS AND COMING SOON
Since its launch in 2016, Natural Grocers Brand Products has grown to feature more than 900 high-quality products, available exclusively at Natural Grocers stores. Each product is developed to meet the company's strict quality standards while remaining Always Affordable, reflecting its belief that access to high-quality, responsibly produced food should not be a luxury. Recent additions to the house brand include Regenerative Organic Certified^® Pasture-Raised Eggs and four new varieties of Organic Frozen Ravioli, with even more premium-quality, private-label products on the way.

• Learn more about Natural Grocers' fish and seafood standards by visiting naturalgrocers.com/standards/fish-seafood-standards.
• Click here for a media kit, courtesy of Natural Grocers.
• Contact Katie Macarelli: kmacarelli@naturalgrocers.com for any press-related questions.

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives or sweeteners (as defined by its standards), synthetic colors or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles—including its "Commitment to Community" and "Commitment to Crew." In fiscal year 2025, the Company invested more than $16 million in incremental compensation and discretionary payments for Crew. Headquartered in Lakewood, CO, Natural Grocers has 169 stores in 21 states. Visit naturalgrocers.com for more information and store locations.

View original content to download multimedia:https://www.prnewswire.com/news-releases/natural-grocers-expands-private-label-brand-with-two-varieties-of-wild-smoked-salmon-302749138.html

SOURCE Natural Grocers by Vitamin Cottage, Inc.

FAQ

AI-generated questions and answers. How Rhea-AI works. Not financial advice.

What are the product details and price for Natural Grocers' new smoked salmon (NGVC)?

Natural Grocers offers Wild Smoked Sockeye and Coho at $8.99 per 3 oz. According to the company, both are wild‑caught Alaskan, cold smoked in small batches, MSC certified, Non‑GMO Project Verified, kosher, and free of artificial preservatives and added sugar.

When will Natural Grocers (NGVC) Wild Smoked Salmon be available in stores?

The Wild Smoked Salmon varieties are available in stores now at Natural Grocers. According to the company, both sockeye and coho are stocked immediately across Natural Grocers locations as part of its private‑label lineup.

How does Natural Grocers (NGVC) ensure the sustainability of its Wild Smoked Salmon?

Natural Grocers says the salmon is sustainably harvested and MSC certified, meeting the company's Gold seafood standards. These standards emphasize responsible harvests, traceability, humane handling, and limits on by‑catch and ecosystem impact.

What quality claims does Natural Grocers (NGVC) make about its new private‑label smoked salmon?

According to the company, both varieties meet Gold seafood standards and are Non‑GMO Project Verified, kosher, and free of artificial preservatives, flavors, synthetic colors, and added sugar, positioned as simple, high‑quality protein options.

How does the smoked salmon launch fit Natural Grocers' private‑label strategy (NGVC)?

The smoked salmon expands Natural Grocers Brand, which now includes over 900 products since 2016. According to the company, the launch reinforces its focus on affordable, responsibly produced private‑label items developed to meet strict quality standards.