Natural Grocers® Expands Research-Based Standards for Household Cleaning Products
Rhea-AI Summary
Natural Grocers (NGVC) has expanded its standards for household cleaning products, adding more prohibited ingredients to its existing list. The company now bans over 100 ingredients including formaldehyde donors, phthalates, parabens, ethanolamines, glycol ethers, and quaternary ammonium compounds, in addition to previously banned substances like phosphates and synthetic fragrances.
Unlike federal regulations, Natural Grocers requires complete ingredient disclosure on packaging, with limited exceptions for proprietary fragrance and enzyme blends. The company also emphasizes sustainable packaging, utilizing sugar cane-based or 100% post-consumer recycled plastic for its store brand products.
Positive
- Strengthened product standards with over 100 banned ingredients, demonstrating leadership in clean products
- Requires full ingredient transparency from suppliers, exceeding federal regulations
- Implementation of sustainable packaging initiatives using recycled and plant-based materials
Negative
- Limited exceptions for proprietary fragrance and enzyme blends may reduce full transparency
- Stricter standards could potentially limit product selection and increase costs
News Market Reaction 1 Alert
On the day this news was published, NGVC gained 3.53%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
BUILT ON A FOUNDATION OF TRUST
Natural Grocers first introduced its household cleaning standards in 2016, offering carefully curated alternatives to conventional products. The company's latest updates reflect growing scientific understanding about the impact that certain common ingredients can have on indoor air quality, ecosystems, and overall well-being.
With this update, the list of prohibited ingredients in household cleaning products now includes more than 100 ingredients. In addition to previously excluded substances like phosphates, synthetic fragrances, synthetic colors, and chlorine, the new standards ban:
- Formaldehyde donors
- Phthalates
- Parabens
- Ethanolamines
- Glycol ethers
- Quaternary ammonium compounds
FULL INGREDIENT DISCLOSURE—BECAUSE TRANSPARENCY MATTERS
Unlike federal regulations, which do not require full ingredient disclosure for household cleaning products, Natural Grocers requires every brand it sells to provide a complete ingredient list on packaging. While limited exceptions are made for proprietary fragrance and enzyme blends, these components must still comply with Natural Grocers' rigorous safety and environmental standards.
"We've always believed that cleaning your home shouldn't come at the expense of your health—or the environment," said Raquel Isely, Vice President of Marketing at Natural Grocers. "That's why we're committed to providing our customers with safe, sustainable choices, and making it easy for them to understand exactly what's in the products they use every day. These updated standards help our customers make confident, informed decisions, whether they're shopping for dish soap, fabric softener, or multi-surface cleaner."
MORE THAN CLEAN—PRIORITIZING PLANET-FRIENDLY PACKAGING, TOO
Natural Grocers seeks products that are ethically sourced, sustainably produced, and innovatively effective. The company also prioritizes sustainably minded packaging. This includes recycled, biodegradable, or plant-derived materials. For example, Natural Grocers Brand® Household Cleaning Products use sugar cane-based or
LEARN MORE
- For more details visit the company's updated Things We Won't Carry and Why list.
- Click here to learn more about Natural Grocers' household cleaning product standards.
- Browse the list of Natural Grocers Brand Household Cleaning Products.
- For product samples, interviews, or media inquiries, contact media@naturalgrocers.com.
ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives, or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its 5 Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than
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SOURCE Natural Grocers by Vitamin Cottage, Inc.
FAQ
What new ingredients has Natural Grocers (NGVC) banned in its cleaning products?
How does Natural Grocers' ingredient disclosure policy differ from federal regulations?
What sustainable packaging initiatives has Natural Grocers (NGVC) implemented?
When did Natural Grocers first introduce its household cleaning standards?
