Natural Grocers® Promotes "The Fruits of Our Journey" Within Meet Your Farmer Film Series

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Natural Grocers (NYSE:NGVC) has released a new installment in its Meet Your Farmer film series titled "The Fruits of Our Journey." The film showcases the Kropp family's transformation from conventional to organic farming, highlighting their journey of healing and land stewardship.

The documentary will be promoted through October 2025 with educational materials both online and in stores. This release is part of Natural Grocers' broader educational initiative, which includes their good4u Health Hotline, nutrition coaching, and various educational resources. The company is currently offering a 30% discount on select good4u books through September 6, 2025.

LAKEWOOD, Colo., Aug. 19, 2025 /PRNewswire/ -- Natural Grocers®, the nation's largest family-operated natural and organic retailer, is proud to promote a new short film in its Meet Your Farmer film series: "The Fruits of Our Journey."

FRUITS OF OUR JOURNEY
"The Fruits of Our Journey" shares the Kropp family's unique path to organic farming. Following a personal loss that prompted them to research the dangers and challenges of conventional agriculture, the family embraced organic practices — healing their bodies, souls and land in the process. Over time, they became true stewards of the land and watched their blessings multiply.

By replenishing the soil, avoiding synthetic pesticides, and practicing organic land stewardship, the Kropps saw their farm, family and community flourish. Today, they take pride in providing nourishing, organic fruit to people across the country.

"This video is a story of love, purpose, and finding meaning and fulfillment in working with nature, not against it," said Raquel Isely, vice president of marketing at Natural Grocers. "The Kropp family's journey has culminated in something greater than themselves — they've created lasting change through organic farming and by providing organic fruit that nourishes others. We are proud to carry their produce at our stores."

The company will promote the film online and in stores with printed and digital educational materials through October.

THE MEET YOUR FARMER SERIES
Natural Grocers' Meet Your Farmer series gives a voice to farmers and ranchers who are changing the way food is produced to ensure a livable, healthy tomorrow. Viewers meet organic growers, grassroots farmers and regenerative ranchers with an unwavering dedication to the land, their animals, their communities, and the planet.

Each film invites consumers to pause, question the status quo of food production, and embrace an uplifting message of hope and transformation. Customers and followers on social media can expect more films to be added to the series in the future.

ADDITIONAL EDUCATION FROM NATURAL GROCERS
One of Natural Grocers' Founding Principles is a "Commitment to Nutrition Education," which includes empowering its communities to make informed decisions about their food choices and environmental impact. In addition to the Meet Your Farmer film series, the company offers science-based educational content in its good4u^SM Health Hotline^®, recipes, coaching, classes and helpful books.

Highlights from the latest Health Hotline (Vol. 97) include:

• "For the Love of Organics: Stone Fruits" — Learn how sustainability is sweeter.
• "Hope for a Thirsty World" — Earth Watch.
• "Choline Intake Associated with NAFLD Risk" — Nutrition Bytes.

Customers can also:

• Schedule a free one-hour health coaching session or a Personalized Shopping Experience with a trained Nutritional Health Coach (NHC) at select stores.
• Enjoy 30% off Natural Grocers' Always Affordable^SM prices on select good4u^SM books through September 6 at all Natural Grocers locations.^[i]

LEARN MORE
For more on current promotions and educational opportunities, visit www.naturalgrocers.com or follow Natural Grocers on Facebook, Instagram, TikTok and YouTube.

• Click here for a complimentary media kit, including "The Fruits of Our Journey" trailer.  
• To learn more about Natural Grocers' product standards, visit www.naturalgrocers.com/our-standards.
• For media inquiries, please email kmacarelli@naturalgrocers.com.

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives, or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 169 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations. 

^[i] Offers valid only from 8/8/2025 to 9/6/2025 for in-store customer purchases at participating stores. Quantity limited to stock on hand; no rainchecks. Unless otherwise noted, all discounts are on regular prices, and cannot be redeemed for store credit or cash, and cannot be combined with other offers. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

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SOURCE Natural Grocers by Vitamin Cottage, Inc.

FAQ

What is Natural Grocers' new Meet Your Farmer film about?

The film 'The Fruits of Our Journey' documents the Kropp family's transition from conventional to organic farming, showcasing their journey in becoming stewards of sustainable agriculture.

How long will Natural Grocers promote 'The Fruits of Our Journey' film?

Natural Grocers will promote the film with printed and digital educational materials through October 2025.

What educational resources does Natural Grocers (NGVC) offer to customers?

Natural Grocers offers the good4u Health Hotline, free health coaching sessions, Personalized Shopping Experiences with Nutritional Health Coaches, educational classes, and helpful books.

What discount is Natural Grocers currently offering on good4u books?

Natural Grocers is offering a 30% discount off their Always Affordable prices on select good4u books through September 6, 2025.