Natural Grocers® Serves Up Thanksgiving Hot Deals, Good Food and Gratitude

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Natural Grocers (NGVC) announced Thanksgiving promotions on Nov. 13, 2025, offering seasonal savings, recipes and community giving through year-end.

Key consumer details: Thanksgiving Hot Deals run Nov. 22–25 with discounts up to 59% off; November department savings available through Nov. 29 (up to 50% off Always Affordable prices); select plant-based items on sale through Nov. 30. Customers can reserve fresh Mary's Free-Range turkeys (seven types; fresh, deep-chilled) and receive a free reusable bag with pickup.

The company is collecting donations for local food banks through Dec. 31 and offering {N}power member perks (turkey sweepstakes Nov. 20–26, 10% off alcohol Nov. 23–26, exclusive meal deals through Nov. 29).

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Customers can enjoy up to 59% off premium-quality essentials for a delicious, budget-friendly feast, festive recipes and ways to give back this season

LAKEWOOD, Colo., Nov. 13, 2025 /PRNewswire/ -- As families and friends across the country prepare to gather around the table, Natural Grocers^® is helping customers celebrate a good4u^SM Thanksgiving with gratitude, great food and genuine value. Customers can reserve a turkey and enjoy seasonal savings on holiday staples now at Natural Grocers. As the big day approaches, shoppers can save even more—up to 59% off select items—with the company's Thanksgiving Hot Deals, Nov. 22–25.^[i] From organic broths for the gravy to pecan halves for the pie, Natural Grocers continues its commitment to making nutritious, high-quality food affordable, helping customers savor the season without stretching their budgets.

Thanksgiving made easy: delicious, affordable, and inspired—only at Natural Grocers.

In addition to incredible savings, Natural Grocers is serving up inspiration for a stress-free holiday with a curated collection of seasonal recipes for every type of diet and expert tips for memorable main courses, sides, desserts, beverages and leftovers.

The company is also extending the spirit of gratitude through Dec. 31 by supporting local food bank partners nationwide. Customers can donate at the register or purchase and contribute a non-perishable item. All donations will go directly to local, established food bank partners, allowing customers to join Natural Grocers in putting good food—and goodwill—back into their communities.

MARY'S FREE-RANGE® TURKEY & NATURAL GROCERS
Since 1954, Mary's Free-Range Turkey has been committed to humane, sustainable poultry farming that emphasizes quality over quantity and prioritizes animal welfare. Upholding the same high standards as Natural Grocers, Mary's Free-Range turkeys are raised without antibiotics, are Non-GMO Project Verified, free-range, fed a non-GMO vegetarian diet, and contain no additives (such as MSG, salt, or basting solutions), no preservatives, and are gluten-free. Raised in the USA, Mary's Free-Range Turkeys are never frozen—they arrive fresh, deep-chilled to 28 degrees to maintain peak quality.

Natural Grocers customers can choose from seven types of turkeys to fit their guest lists, budgets and preferences—including Mary's Free-Range Pre-Cooked Oven-Roasted Turkey, for those who wish to save time. Customers can reserve a Mary's Turkey online for a limited time, or by visiting their local Natural Grocers location and speaking with a good4u™ Crew member.

• All customers picking up a reserved turkey will receive a free Natural Grocers reusable bag to carry their purchase home.^[ii]
• For more information, visit Turkey Ordering FAQs.
• Not sure how to prepare, roast and carve your turkey? Click here.

VEGETARIAN & VEGAN CHOICES
Natural Grocers also offers spectacular discounts on holiday options for non-traditional diets. Customers can choose from Field Roast^TM Celebration Roasts, Tofurky^® Stuffed Vegan Roasts, and Quorn^TM Turk'y Style Roasts. Find these items plus other tasty additions for your guests who prefer plant-based, gluten-free, dairy-free or other options, all on sale through Nov. 30, 2025.^[iii]

NOVEMBER SAVINGS AT NATURAL GROCERS
Through Nov. 29: Customers can save up to 50% off Always Affordable^SM prices on select products in every department.^[iii]  Enjoy four days of additional Thanksgiving Hot Deals from Nov. 22-25 on popular products such as: 

• Kettle & Fire^® Cooking Broths (2/$6 – 32 oz). Light, yet nourishing, these cooking broths are made from high-quality, Non-GMO Project Verified ingredients. Crafted with care they make the perfect base for your holiday culinary creations.
• Natural Grocers^® Brand Bulk Pecan Halves ($5.49/10 oz). Rich, buttery and naturally sweet, pecans are perfect for snacking, tossing into salads or savory sides and of course, for topping pies. Pick up a bag that's pre-measured, securely sealed and kept in Natural Grocers' refrigerated section for maximum freshness and flavor.
• Waterloo^® Sparking Waters ($5.29/12 pk) and San Pellegrino Sparking Mineral Water ($20.99/12 pk). Stretch your dollar and keep things sparkling with these non-alcoholic beverages.
• Bitchin' Sauce^TM Select Almond Dips ($2.45/8 oz). Spice up that veggie tray with these uniquely spiced nut-based dips. So good, you'll want to pick up an extra tub to spread on leftover turkey sandwiches.

{N}POWER® FAMILY PERKS
Natural Grocers offers a touch of extra gratitude for members of its {N}power rewards program, with "Even More Affordable Prices", exclusive discounts and perks to prepare for the holiday.^[iv]

• Nov. 20–26: Enter for a chance to win a free Mary's Free-Range Turkey. When {N}power members spend $100 or more between Nov. 20-26, they will automatically be entered for a chance to win a Mary's Free-Range Non-GMO Turkey (8–12 lb).^[v] Each store will randomly select one winner from eligible entries. Winners can pick up their turkey just in time for the December holidays.
• Nov. 23-26: 10% Off All Alcohol for {N}power Members.^[vi]
• Through Nov. 29: {N}power Meal Deals^TM - {N}power members can enjoy special discounts on Thanksgiving-themed side dishes that are sure to please a crowd, including:^[vii]
  • Mashed Potatoes (serves 6 for under $7)
  • Gluten-Free Mac & Cheese (serves 8 for under $10)
  • Green Bean Casserole (serves 6 for under $8)
  • Gluten-Free Stuffing (serves 10 for under $10)

INSPIRING & EASY RECIPES
Whether you're hosting this year or bringing a show-stopping dessert, Natural Grocers has crafted an inspiring assortment of recipes to make your Thanksgiving menu both delicious and stress-free for every diet—gluten-free, keto, paleo, vegan, and traditional. This year's expansive Thanksgiving recipe collection from Natural Grocers includes beloved holiday classics alongside new must-tries, like Spiced Sweet Potato Bake, Vegan Wild Rice & Mushroom Casserole, and bite-sized Pumpkin Custard Tartlets. And when the big day is done, keep the celebration going with Natural Grocers' fresh, creative ideas for turning leftovers into something extraordinary.

Customers can get more information on holiday deals, discounts and recipes from Natural Grocers by picking up the November edition (Vol. 100) of the Natural Grocers good4u Health Hotline^® at their local store or view the digital version here.

All Natural Grocers stores will be closed on Nov. 27 so Crew may enjoy the holiday. Each store will open again at its regular time on Friday, Nov. 28.  

• Follow Natural Grocers on Instagram, Facebook and TikTok for fabulous recipes and holiday cooking hacks.
• Click here for a media kit, courtesy of Natural Grocers.
• For media requests contact Katie Macarelli: kmacarelli@naturalgrocers.com.

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE:  NGVC ) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives, or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its  Five Founding Principles —including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 168 stores in 21 states. Visit  www.naturalgrocers.com  for more information and store locations. 

^[i] Offers valid only from 11/22/25 – 11/25/25 for in-store customer purchases at participating stores. Any stated discounts are on regular prices and cannot be combined with other offers. Quantity limited to stock on hand; no rainchecks. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

^[ii] Quantity limited to stock on hand; no rain checks. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

^[iii] Offers valid only from 10/31/25 – 11/29/25 for in-store customer purchases at participating stores and cannot be combined with other offers. Quantity limited to stock on hand, no rainchecks. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

^[iv] Limit 4 on discounted items per {N}power member unless otherwise stated. Offers valid 10/15/25 – 12/31/2025. Valid for {N}power members only. Valid for in-store customer purchases only; and cannot be combined with other offers. Quantity limited to stock on hand; no rain checks. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law. {N}power offers only available to registered members. Offers subject to program terms at http://naturalgrocers.com/terms, and privacy policy available at https://naturalgrocers.com/privacy. Terms and conditions apply, see store for details.

^[v] NO PURCHASE OR PAYMENT NECESSARY. A PURCHASE OR PAYMENT WILL NOT INCREASE CHANCES OF WINNING. PRIZE WINNERS WILL RECEIVE EITHER A MARY'S 8-12 POUND TURKEY OR A $50.00 NATURAL GROCERS GIFT CARD, IN SPONSOR'S SOLE DISCRETION. Open only to legal residents of the following states who are members of the Natural Grocers {N}power customer loyalty program and are at least 18 years old at the time of entry: Arizona, Arkansas, Colorado, Idaho, Iowa, Kansas, Louisiana, Minnesota, Missouri, Montana, Nebraska, Nevada, New Mexico, North Dakota, Oklahoma, Oregon, South Dakota, Texas, Utah, Washington and Wyoming. Void where prohibited by law. Natural Grocers employees, including members of their households, are not eligible for this offer. Sweepstakes starts on 11/20/25 and ends on 11/26/25. For official rules, complete details and alternative method of entry, visit www.naturalgrocers.com/sweepstakes. Sponsor: Vitamin Cottage Natural Food Markets, Inc. 

^[vi] Offer valid for in-store customer purchases only at participating Natural Grocers locations from 11/22/25 – 11/25/25. Must be 21 or older for alcohol purchases. Please drink responsibly. Quantity limited to stock on hand; no rain checks. Pricing excludes taxes and is subject to change without notice. Void where prohibited by law. {N}power offers available only to registered members and are subject to program terms and conditions available at www.naturalgrocers.com/npower

^[vii] Offers are available only to registered {N}power members. Must enter registered phone number at checkout to redeem. Price excludes tax. Offers end Nov. 29, 2025 and are redeemable only for in-store purchases at participating Natural Grocers stores. Pricing subject to change without notice. Quantity limited to stock on hand; no rain checks. Natural Grocers reserves the right to correct errors. 

 

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SOURCE Natural Grocers by Vitamin Cottage, Inc.

FAQ

What are Natural Grocers (NGVC) Thanksgiving Hot Deals dates and maximum discount?

Thanksgiving Hot Deals run Nov. 22–25, 2025 with discounts up to 59% off on select items.

How long can customers reserve a Mary's Free-Range turkey from Natural Grocers (NGVC)?

Customers can reserve a Mary's Free-Range turkey for a limited time at stores or online; turkeys are fresh, deep-chilled and available in seven types.

What {N}power member promotions does Natural Grocers (NGVC) offer for Thanksgiving week 2025?

{N}power members can enter a turkey sweepstakes by spending $100 Nov. 20–26, get 10% off alcohol Nov. 23–26, and access {N}power Meal Deals through Nov. 29.

When does Natural Grocers (NGVC) accept food-bank donations for the holidays and how can customers give?

Donations are accepted at the register or via purchased non-perishable items through Dec. 31, 2025, and proceeds go to local food-bank partners.

Which Natural Grocers (NGVC) holiday items and price examples are highlighted in the release?

Examples include Kettle & Fire cooking broths (2 for $6, 32 oz), Natural Grocers pecan halves ($5.49/10 oz), Waterloo 12-pk ($5.29) and San Pellegrino 12-pk ($20.99).