Natural Grocers® Teams Up Again with Bitchin' Sauce to "Spread the Good" Oct. 31-Nov. 29, 2025

Rhea-AI Summary

Natural Grocers (NYSE: NGVC) announced a charitable promotion with Bitchin' Sauce from Oct 31–Nov 29, 2025 where customers who buy the "Original" 8 oz almond-based dip at Natural Grocers trigger a donation of $1 per unit to the Natural Grocers Heroes in Aprons Fund.

Select Bitchin' Sauce 8 oz varieties will be on sale for $3.59 during the promotion. The Heroes in Aprons Fund, established in 2020, provides short-term financial assistance to Natural Grocers good4u Crew members and immediate family facing hardship.

Customers can snack, save, and support the Natural Grocers® Heroes in Aprons Fund with every "Original" almond-based vegan dip purchase

LAKEWOOD, Colo., Oct. 28, 2025 /PRNewswire/ -- Natural Grocers®, the leading family-operated organic and natural grocery retailer in the U.S., is thrilled to announce its second annual charitable partnership with the bold, flavorful, and always fun vegan brand, Bitchin' Sauce. From Oct. 31 through Nov. 29, customers can enjoy savings on the brand's "Original" almond-based dip while supporting the Natural Grocers Heroes in Aprons Fund.

Natural Grocers is thrilled to team up again with Bitchin’ Sauce to turn every snack into a chance to give back.

Bitchin' Sauce, which got its start 15 years ago at farmers' markets, is celebrated worldwide for its nut-based dips, unique spice blends, and playful marketing. Perfect for dipping, spreading, or smothering, these versatile sauces bring flavor and fun to every kitchen.

NATURAL GROCERS & BITCHIN' SAUCE
For every "Original" 8 oz Bitchin' Sauce purchased at Natural Grocers during the promotion, Bitchin' Sauce will donate $1 to the Natural Grocers Heroes in Aprons Fund.^[i] Established in 2020, this nonprofit 501(c)(3) organization provides short-term financial assistance to Natural Grocers good4u® Crew members or their immediate family members who experience economic hardship due to illness, natural disasters or other unforeseen circumstances.

"Bitchin' Sauce is proud to support Natural Grocers and their Heroes in Aprons Fund in providing meaningful relief to Crew members and their families during times of hardship," said Starr Edwards, co-founder of Bitchin' Sauce. "We're honored to stand alongside a partner that shares our commitment to uplifting the communities we serve."

"We've proudly carried Bitchin' Sauce products since 2016 and love the quality, bold flavors, and fun they bring to our shelves. Partnering with a company that channels its energy into giving back makes this collaboration even more exciting. It's a perfect way to combine great taste with a real opportunity to support those who make Natural Grocers special. We encourage customers to grab one—or a few—tubs of Bitchin' Sauce this November and help us 'Spread the good.'"

SPREAD THE GOOD
Stock up and save for savory solo snacking, game-day grazing and holiday feasting — all while giving back.

• Oct. 31–Nov. 29: Select varieties of Bitchin' Sauce are on sale for $3.59 per 8 oz.^[ii]
• Oct. 31–Nov. 29: For every "Original" 8 oz Bitchin' Sauce purchased at Natural Grocers, Bitchin' Sauce will donate $1 to the Natural Grocers Heroes in Aprons Fund.

Click here for a complimentary media kit and visit www.bitchinsauce.com to learn more about Bitchin' Sauce and their Bitchin' Givin' Program.  

FOLLOW, DOWNLOAD & SUBSCRIBE
Stay connected with Natural Grocers on Facebook, Instagram, TikTok or YouTube. Customers can also:

• Download the Natural Grocers App to unlock access to {N}power rewards, digital coupons and more.
• Subscribe to the good4u Health Hotline^® for recipes, educational articles and sale highlights.
• For press inquiries contact kmacarelli@naturalgrocers.com.

ABOUT NATURAL GROCERS BY VITAMIN COTTAGE
Founded in 1955, Natural Grocers by Vitamin Cottage, Inc. (NYSE: NGVC) is an expanding specialty retailer of natural and organic groceries, body care products, and dietary supplements. The grocery products sold by Natural Grocers must meet strict quality guidelines and may not contain artificial flavors, preservatives, or sweeteners (as defined by its standards), synthetic colors, or partially hydrogenated or hydrogenated oils. The Company sells only USDA-certified organic produce and exclusively pasture-raised, non-confinement dairy products, and free-range eggs. Natural Grocers' flexible smaller-store format allows it to offer affordable prices in a shopper-friendly, clean, and convenient retail environment. The Company also provides extensive free science-based Nutrition Education programs to help customers and Crew make informed health and nutrition choices. Natural Grocers is committed to its Five Founding Principles—including its "Commitment to Community" and "Commitment to Crew". In fiscal year 2024, the Company invested more than $15 million in incremental compensation and discretionary payments for Crew. Headquartered in the Union Square neighborhood of Lakewood, CO, Natural Grocers has 168 stores in 21 states. Visit www.naturalgrocers.com for more information and store locations. 

ABOUT BITCHIN' SAUCE
Born from a mom's heart and made famous at farmers markets across Southern California, Bitchin' Sauce is the cult-favorite, almond-based dip that's taking taste buds by storm. Plant-based, gluten-free, and endlessly versatile, Bitchin' Sauce makes everything taste Bitchin', from veggies and burgers to tacos, bowls, and beyond. Outside the kitchen, Bitchin' Sauce is dedicated to giving back through its Bitchin' Givin' Program, donating time, resources, and product to support communities in need. Guided by the company's core values to "Do Good, Be Good," Bitchin' Sauce has contributed thousands of volunteer hours and philanthropic efforts to organizations that make the world a little more Bitchin'. Find your favorite flavor at www.bitchinsauce.com.

^[i] Offer valid 10/31/25 to 11/29/25. Terms and conditions apply. Visit https://www.naturalgrocers.com/heroes-in-aprons-fund or see store for details.

^[ii] Offer available only from 10/31/25 to 11/29/25 and is redeemable only for in-store customer purchases at participating stores. Any stated discounts are on regular prices and cannot be combined with other offers. Quantity limited to stock on hand; no rain checks. Pricing excludes taxes and is subject to change without notice. Natural Grocers reserves the right to correct errors. Void where prohibited by law.

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SOURCE Natural Grocers by Vitamin Cottage, Inc.

FAQ

What is the Natural Grocers and Bitchin' Sauce promotion (NGVC) running Oct 31–Nov 29, 2025?

From Oct 31–Nov 29, 2025, Natural Grocers will sell select Bitchin' Sauce 8 oz tubs for $3.59 and Bitchin' Sauce will donate $1 to the Heroes in Aprons Fund for each "Original" 8 oz purchased.

How much does Bitchin' Sauce donate to the NGVC Heroes in Aprons Fund per purchase?

Bitchin' Sauce will donate $1 to the Natural Grocers Heroes in Aprons Fund for each "Original" 8 oz cup bought at Natural Grocers during the promotion.

Who benefits from the Natural Grocers Heroes in Aprons Fund (NGVC)?

The Fund provides short-term financial assistance to Natural Grocers good4u Crew members or their immediate family members facing hardship due to illness, natural disasters, or other unforeseen circumstances.

Where can I buy the promotional Bitchin' Sauce at the $3.59 price during the NGVC promotion?

The sale price of $3.59 per 8 oz applies to select Bitchin' Sauce varieties sold at Natural Grocers stores from Oct 31 through Nov 29, 2025.

How long has Natural Grocers carried Bitchin' Sauce and when did Bitchin' Sauce start?

Natural Grocers has carried Bitchin' Sauce since 2016, and Bitchin' Sauce began about 15 years ago selling at farmers' markets.