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Niu Technologies Provides Second Quarter 2024 Sales Volume Update

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Niu Technologies (NASDAQ: NIU), a leading provider of smart urban mobility solutions, announced its second-quarter sales volume results for 2024. NIU sold 256,162 units globally, a 20.8% increase from Q2 2023's 211,996 units. In China, 207,552 units were sold, while international sales reached 48,610 units, marking a significant year-over-year growth in both markets. New models, particularly the NXT and N-play, contributed to over 50% of domestic sales. The '618 Shopping Festival' saw the NXT model topping Tmall's new electric bicycle chart. NIU also introduced female-specific models, which represented over 10% of domestic sales. Internationally, micro-mobility product sales surged by over 50% YoY, supported by retail partnerships in the US and EU. These results underscore NIU's strategy to diversify its product range and expand its market presence.

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Positive

  • Global sales volume increased by 20.8% year-over-year to 256,162 units.
  • China sales grew to 207,552 units in Q2 2024 from 178,567 in Q2 2023.
  • International sales rose to 48,610 units in Q2 2024 from 33,429 in Q2 2023.
  • New product sales accounted for over 50% of total domestic sales.
  • '618 Shopping Festival' saw NXT model ranked first in Tmall's new electric bicycle chart.
  • Female-specific models contributed over 10% of domestic sales.
  • International micro-mobility product sales increased by over 50% year-over-year.

Negative

  • None.

News Market Reaction – NIU

+4.67%
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+4.67% News Effect

On the day this news was published, NIU gained 4.67%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

BEIJING, July 04, 2024 (GLOBE NEWSWIRE) -- Niu Technologies (“NIU”, or “the Company”) (NASDAQ: NIU), the world’s leading provider of smart urban mobility solutions, today provides its sales volume results for the second quarter 2024.

 2Q 2024 2Q 2023 1H 2024 1H 2023
China Market207,552 178,567 317,667 260,085
International Markets48,610 33,429 67,634 46,318
Total256,162 211,996 385,301 306,403


In the second quarter of 2024, NIU sold 256,162 units, including e-motorcycles, e-mopeds, e-bicycles, kick-scooters and e-bikes. The number of units sold in China market and international markets was 207,552 and 48,610, respectively.

In China, the NXT and N-play models maintained their first-quarter momentum as top sellers, and total new product sales accounted for over 50% of total domestic sales. During the "618 Shopping Festival," the NXT ranked first in the "Top New Electric Bicycles" chart on Tmall.com. Additionally, we debuted two models designed specifically for female riders this quarter: the Ms model, featuring a classic and minimalist aesthetic in refreshing summer hues, and the O series, combining elegant design with unique ergonomics. Models for female riders contributed over 10% of our domestic sales. The strong performance of these new products validates our strategy, initiated at the beginning of the year, to enhance our classic series and broaden our appeal to a more diverse demographic range.

In international markets, our micro-mobility sales grew over 50% year over year. Our micro-mobility products, including the K-air, K-youth, K1, K2, K3, and e-bikes effectively rounding out our product portfolio. These products are available across the US and EU through leading retailers such as Best Buy, MediaMarkt, and Boulanger, among others. We believe this strategic move is poised to further enhance our global presence in various markets.

Our sales volume count disclosed above is based on the delivery from our manufacturing facility, which may vary slightly from the sales volume measured from a financial accounting and reporting point of view. NIU’s sales volume represents only one measure of the company’s financial performance and should not be relied upon as an indicator of quarterly financial results, which depend on a variety of factors, including revenues from accessories, spare parts and services, cost of sales, operating expenses, etc.

About NIU

As the world’s leading provider of smart urban mobility solutions, NIU designs, manufactures and sells high-performance electric motorcycles, mopeds, bicycles, as well as kick-scooters and e-bikes. NIU has a diversified product portfolio that caters to the various demands of our users and addresses different urban travel scenarios. Currently, NIU offers two model lineups, comprising a number of different vehicle types. These include (i) the electric motorcycle, moped and bicycle series, including the NQi, MQi, UQi, F series and others, and (ii) the micro-mobility series, including the kick-scooter series KQi and the e-bike series BQi. NIU has adopted an omnichannel retail model, integrating the offline and online channels, to sell its products and provide services to users.
For more information, please visit www.niu.com.

Safe Harbor Statement

This press release contains statements that may constitute forward-looking statements made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “likely to” and similar statements. Among other things, the business outlook and quotations from management in this announcement, as well as NIU’s strategic and operational plans, contain forward-looking statements. NIU may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including statements about NIU’s beliefs, plans and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: NIU’s strategies; NIU’s future business development, financial condition and results of operations; NIU’s ability to maintain and enhance its “NIU” brand; its ability to innovate and successfully launch new products and services; its ability to maintain and expand its offline distribution network; its ability to satisfy the mandated safety standards relating to e-scooters; its ability to secure supply of components and raw materials used in e-scooters; its ability to manufacture, launch and sell smart e-scooters meeting customer expectations; its ability to grow collaboration with operation partners; its ability to control costs associated with its operations; general economic and business conditions in China and globally; and assumptions underlying or related to any of the foregoing.   Further information regarding these and other risks is included in NIU’s filings with the Securities and Exchange Commission. All information provided in this press release is as of the date of this press release, and NIU does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

For investor and media inquiries, please contact:

Niu Technologies

E-mail: ir@niu.com


FAQ

What were Niu Technologies' sales volumes for Q2 2024?

Niu Technologies sold 256,162 units in Q2 2024.

How many units did Niu Technologies sell in China in Q2 2024?

Niu Technologies sold 207,552 units in China in Q2 2024.

What was the growth in international sales for Niu Technologies in Q2 2024?

International sales for Niu Technologies grew to 48,610 units in Q2 2024 from 33,429 units in Q2 2023.

How did Niu Technologies' new product sales perform in China during Q2 2024?

New product sales accounted for over 50% of Niu Technologies' total domestic sales in Q2 2024.

Which Niu Technologies model ranked first in Tmall's 'Top New Electric Bicycles' chart during the '618 Shopping Festival'?

The NXT model ranked first in Tmall's 'Top New Electric Bicycles' chart during the '618 Shopping Festival'.

What contribution did female-specific models make to Niu Technologies' domestic sales in Q2 2024?

Female-specific models contributed over 10% of Niu Technologies' domestic sales in Q2 2024.

How much did Niu Technologies' international micro-mobility product sales grow in Q2 2024?

Niu Technologies' international micro-mobility product sales grew by over 50% year-over-year in Q2 2024.
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