Rockford Fosgate® To Be On-site as the "Official Motorcycle Audio Sponsor" of the 82nd annual Sturgis® Motorcycle Rally™

(Neutral)

Rhea-AI Summary

Rockford Fosgate, a leading audio system manufacturer, continues its partnership with the City of Sturgis as the "Official Motorcycle Audio Sponsor" of the Sturgis® Motorcycle Rally™, taking place from August 5 to 13. This year, Rockford will host events at its booth on Lazelle Street and participate in the "20th Anniversary Mayor's Ride." New aftermarket audio kits, including the 800-watt M5 systems, will be showcased. The All-Out Bagger Show is scheduled for August 9, with a cash reward of $1,000 for top competitors. Rockford's sponsorship reinforces its presence in the motorcycle audio market.

Positive

Continued partnership with Sturgis bolsters brand visibility.
$1,000 cash reward incentive for All-Out Bagger Show encourages participation.
Launch of new 800-watt M5 aftermarket audio kits enhances product offerings.

Negative

None.

News Market Reaction – PATK

+4.71%

+4.71% Session move

In the trading session that priced this news, PATK gained 4.71%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

AI-generated analysis. How Rhea-AI works. Not financial advice.

See more from StockTitan in Google Search and AI answers. Adds StockTitan as a preferred source · opens Google

Add on Google

08/02/2022 - 04:36 PM

TEMPE, Ariz., Aug. 2, 2022 /PRNewswire/ -- Rockford Fosgate (www.rockfordfosgate.com), the industry leader in high-performance audio, has partnered with the City of Sturgis for the ninth consecutive year as the "Official Motorcycle Audio Sponsor" of the Sturgis® Motorcycle Rally™ being held August 5th – 13^th and will also be an official sponsor of the "20^th Anniversary Mayor's Ride," held during the Motorcycle Rally™.

Rockford experts will be giving test drives of their new aftermarket M5 800-watt audio kits just announced on July 29th.

Rockford's booth on Lazelle Street will be the central hub of Rockford Fosgate activities during the Rally From 9:00am – 6:00pm daily, Rockford experts will be giving test drives of their latest aftermarket audio systems, purpose built for Harley-Davidson® motorcycles, including the new M5 800-watt kits just announced on July 29^th. Aftermarket systems will be available for purchase at the booth and bikers may also schedule installation with a certified technician during the Rally. Visitors who would like to learn more about "Harley-Davidson® Audio Powered by Rockford Fosgate" can talk with Rockford staff and experience motorcycles factory equipped with these powerful systems.

On Tuesday, August 9^th, Rockford Fosgate will present the All-Out Bagger Show from 11:00am – 4:00pm in the Harley-Davidson's® Outlaw Square, Deadwood, South Dakota. Our host for the event will again be Jeff G. Holt, editorial director of V-Twin Visionary©. Those registering for the event will compete for top awards as well as a cash REWARD of $1000. Registration for the show is on-site in Deadwood at Harley-Davidson's® Outlaw Square beginning at 11:00am on Tuesday, August 9^th

Rockford Fosgate team members will also be on-hand at Black Hills Harley-Davidson® through August 13th (8am – 6pm daily) where bikers can also purchase Rockford Fosgate audio systems and have them installed on-site.

Click here for information on the Mayor's Ride and Click here for details on Rockford's sponsorship of the Rally™. For more about Rockford Fosgate rockfordfosgate.com.

About Rockford Corporation
Setting the standard for excellence in the audio industry, Rockford Corporation markets high-performance audio systems under the brand Rockford Fosgate® for the mobile, motorsport, and marine audio aftermarket and OEM market. Headquartered in Tempe, Ariz., Rockford Corporation is a wholly owned subsidiary of Patrick Industries, Inc. (NASDAQ: PATK).