Rockford Fosgate's 2025 SEMA Experience is a Showcase of New Product, Innovation, and Show-Stopping Rides

Rhea-AI Summary

Rockford Fosgate (NASDAQ:PATK) returns to SEMA with a 6,000-square-foot immersive booth on Oct 23, 2025, showcasing premium audio for aftermarket and OEM vehicles and debuting its 2026 product line.

The exhibit features live demos across cars, trucks, motorcycles, marine and motorsports builds, including Mister Cartoon's 1963 International Ice Cream Truck (first SEMA floor appearance), Chris Pate's 1970 "Lucy" C10, multiple Polaris RZR models (2026 XPS 4, 2026 XPS, 2025 RZR Pro S 4), and Harley-Davidson models including 2024 and 2023.5 CVO Road Glide ST.

Rockford Fosgate will host live art by Mike Giant on Nov 5, 11:00–16:00 and is located in North Hall, booth 10509.

Insights

Product & Events Strategist

Rockford Fosgate debuts a new 2026 product line at SEMA with live demos and high-profile vehicle builds.

Rockford Fosgate stages a 6,000-square-foot exhibit featuring live vehicle demos, a newly outfitted Mister Cartoon 1963 Ice Cream Truck, several Polaris RZR and Harley-Davidson models, and the debut of its all-new 2026 product line.

The showcase leverages experiential demos and a curated vehicle roster to demonstrate product fit across aftermarket and OEM use cases. Key dependencies include attendee engagement at the SEMA floor, press/interview access, and feedback from live demos for perception and product awareness.

Watch the live art session with Mike Giant on November 5, booth 10509, and responses to the 2026 product debut during the show. Short-term signals to track include media coverage and demo foot traffic during SEMA; medium-term signals include any announced distribution or OEM adoption following the event.

Show attendees will experience real-world demos across various vehicles, including Mister Cartoon's 1963 Ice Cream Truck

TEMPE, Ariz., Oct. 23, 2025 /PRNewswire/ -- Rockford Fosgate, the industry leader in high-performance audio systems, returns to SEMA with an immersive 6,000-square-foot showcase featuring premium audio solutions for aftermarket and OEM vehicles. This curated Rockford Fosgate experience highlights the brand's commitment to innovation and product excellence, including the debut of the all-new 2026 product line. Attendees will see a variety of two-and four-wheel vehicles highlighted by Mister Cartoons' 1963 Ice Cream truck and Chris Pate's "Lucy" 1970 C10 pickup.

First debuted in 2010, Mister Cartoon's 1963 International Ice Cream Truck makes its inaugural SEMA floor debut with a newly designed interior highlighting the artist's latest work. As part of the system's interior, Rockford Fosgate has worked closely with Mister Cartoon to outfit the vehicle with a new mobile sound stage, part of its new launch debuting at the show. Products from this innovative collection are set to stun attendees with their bold, crisp, and powerful sound quality, exemplifying a groundbreaking achievement for the audio systems leader.

"Our systems are built to bring you the best of both worlds in engineering and performance," said Wayne Connolly, Director of New Product Development at Rockford Fosgate. "This year at SEMA, we're raising the bar with our most epic exhibition yet, demonstrating just how versatile Rockford Fosgate's products can be. We hope every attendee leaves inspired to take their own vehicle's audio to the next level."

The Rockford Fosgate booth will highlight 45 years of audio innovation, showcasing live vehicle demos across an incredible range of builds. Including the all-new 2026 Polaris RZR XPS 4, 2026 Polaris RZR XPS, and 2025 Polaris RZR Pro S 4, alongside "Lucy," a custom 1970 Chevrolet C10 Pickup built by Chris Pate of MIT Interiors. The lineup also features several Harley-Davidson models, including the 2024 and 2023.5 CVO Road Glide ST, a 2019 Road Glide, and the Harley-Davidson Factory Race Team's 2025 Road Glide.

The booth also highlights Rockford Fosgate's broad range of mobile, marine, motorsports, and motorcycle systems, offering an inside look at the purpose-driven "we go where you go" mentality and the products that define the brand.

Building on Rockford Fosgate's legacy of creativity and immersive experiences, the brand will host renowned American illustrator Mike Giant on Wednesday, November 5, for an exclusive live art session from 11 a.m. to 4 p.m. Giant will create a Rockford Fosgate-inspired piece celebrating nearly half a century of innovation, giving attendees a chance to watch his signature artistry come to life in real time.

Rockford Fosgate will be located in the North Hall, booth number 10509. For more information or to schedule an interview with Rockford Fosgate executives on-site, please contact rockford@driven360.us.

About Rockford Fosgate
Setting the standard for excellence in the audio industry, Rockford Corporation markets high-performance audio systems under the brand Rockford Fosgate® for the mobile, marine, motorsport, and motorcycle audio aftermarket and OEM market. Headquartered in Tempe, Ariz., Rockford Corporation is a wholly owned subsidiary of Patrick Industries, Inc. (NASDAQ: PATK).

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SOURCE Rockford Fosgate

FAQ

What will Rockford Fosgate (PATK) debut at SEMA 2025?

Rockford Fosgate will debut its 2026 product line and a new mobile sound stage at SEMA 2025.

Where and when is Rockford Fosgate's SEMA 2025 booth located?

Rockford Fosgate is in North Hall, booth 10509 at SEMA; the press date listed is Oct 23, 2025.

Which notable vehicles will Rockford Fosgate feature at SEMA 2025?

Featured builds include Mister Cartoon's 1963 International Ice Cream Truck (SEMA floor debut), Chris Pate's 1970 "Lucy" C10, Polaris RZR models, and multiple Harley-Davidson bikes.

When is the live art session at Rockford Fosgate's SEMA booth and who is the artist?

Artist Mike Giant will host a live art session on Wednesday, Nov 5, 11:00–4:00 PM at the Rockford Fosgate booth.

How large is Rockford Fosgate's SEMA 2025 exhibit space?

The Rockford Fosgate SEMA showcase occupies a 6,000-square-foot exhibit space.

How can investors or media schedule interviews with Rockford Fosgate at SEMA?

To schedule interviews on-site, contact the provided booth email: rockford@driven360.us.