POLARIS INTRODUCES THE ALL-NEW RANGER 500, STARTING AT UNDER $10,000
Polaris (NYSE:PII) has unveiled the 2026 RANGER 500, a new mid-size utility side-by-side vehicle priced at $9,999 MSRP. The vehicle targets the value segment with essential features including a 28-horsepower engine, 300-pound dump box capacity, and 1,500-pound towing capability.
The RANGER 500 comes factory-equipped with a roof, front bumper, 2,500-pound winch, and LED headlights. The vehicle's compact 58.5" width design focuses on maneuverability and storage convenience, while offering simplified controls and minimal maintenance requirements. The launch is supported by 30 available accessories and will begin shipping to dealers in early August 2025.
[ "Entry-level price point of $9,999 opens new market segment", "Comprehensive standard features package including winch, roof, and LED lights", "Strong hauling capabilities with 300-pound dump box and 1,500-pound towing capacity", "Expansion of product line into value segment while maintaining premium brand positioning" ]Polaris (NYSE:PII) ha presentato il nuovo 2026 RANGER 500, un veicolo utility side-by-side di medie dimensioni con un prezzo di 9.999 $ MSRP. Il veicolo si rivolge al segmento del valore offrendo caratteristiche essenziali come un motore da 28 cavalli, una capacità di cassone ribaltabile di 300 libbre e una capacità di traino di 1.500 libbre.
Il RANGER 500 viene fornito di serie con tetto, paraurti anteriore, verricello da 2.500 libbre e fari LED. Il design compatto con larghezza di 58,5" è pensato per garantire manovrabilità e facilità di stoccaggio, offrendo inoltre comandi semplificati e ridotte esigenze di manutenzione. Il lancio sarà supportato da 30 accessori disponibili e le spedizioni ai concessionari inizieranno all’inizio di agosto 2025.
- Prezzo di ingresso di 9.999 $ che apre un nuovo segmento di mercato
- Pacchetto completo di dotazioni standard tra cui verricello, tetto e luci LED
- Elevate capacità di carico con cassone ribaltabile da 300 libbre e capacità di traino di 1.500 libbre
- Espansione della linea prodotti nel segmento valore mantenendo un posizionamento premium del marchio
Polaris (NYSE:PII) ha presentado el nuevo 2026 RANGER 500, un vehículo utilitario side-by-side de tamaño mediano con un precio de 9.999 $ MSRP. Este vehículo está dirigido al segmento de valor, ofreciendo características esenciales como un motor de 28 caballos de fuerza, una caja volquete con capacidad de 300 libras y una capacidad de remolque de 1,500 libras.
El RANGER 500 viene equipado de fábrica con techo, parachoques delantero, un cabrestante de 2,500 libras y faros LED. Su diseño compacto de 58.5" de ancho se centra en la maniobrabilidad y la conveniencia para el almacenamiento, además de ofrecer controles simplificados y mantenimiento mínimo. El lanzamiento estará respaldado por 30 accesorios disponibles y comenzará a enviarse a los concesionarios a principios de agosto de 2025.
- Precio de entrada de 9.999 $ que abre un nuevo segmento de mercado
- Paquete completo de características estándar que incluye cabrestante, techo y luces LED
- Fuertes capacidades de carga con caja volquete de 300 libras y capacidad de remolque de 1,500 libras
- Expansión de la línea de productos hacia el segmento de valor manteniendo una posición premium de la marca
폴라리스 (NYSE:PII)는 2026 RANGER 500을 공개했습니다. 이 중형 유틸리티 사이드 바이 사이드 차량은 9,999달러 MSRP의 가격으로 출시됩니다. 이 차량은 28마력 엔진, 300파운드 덤프 박스 용량, 1,500파운드 견인 능력 등 필수 기능을 갖춰 가성비 시장을 겨냥합니다.
RANGER 500은 공장 출고 시 루프, 전면 범퍼, 2,500파운드 윈치, LED 헤드라이트가 기본 장착되어 있습니다. 58.5인치의 컴팩트한 폭 설계는 기동성과 보관 편의성에 중점을 두었으며, 간소화된 조작과 최소한의 유지보수 요구 사항을 제공합니다. 출시와 함께 30개의 액세서리가 제공되며 2025년 8월 초부터 딜러에 배송될 예정입니다.
- 9,999달러의 진입 가격으로 새로운 시장 세그먼트 개척
- 윈치, 루프, LED 라이트를 포함한 포괄적인 기본 사양 패키지
- 300파운드 덤프 박스와 1,500파운드 견인 능력을 갖춘 강력한 적재 능력
- 프리미엄 브랜드 포지셔닝을 유지하면서 가치 세그먼트로 제품 라인 확장
Polaris (NYSE:PII) a dévoilé le 2026 RANGER 500, un nouveau véhicule utilitaire côte à côte de taille moyenne proposé à un prix de 9 999 $ MSRP. Ce véhicule cible le segment valeur avec des caractéristiques essentielles telles qu’un moteur de 28 chevaux, une benne basculante de 300 livres et une capacité de remorquage de 1 500 livres.
Le RANGER 500 est équipé en usine d’un toit, d’un pare-chocs avant, d’un treuil de 2 500 livres et de phares LED. Son design compact de 58,5" de largeur met l’accent sur la maniabilité et la facilité de rangement, tout en offrant des commandes simplifiées et un entretien minimal. Le lancement sera soutenu par 30 accessoires disponibles et les livraisons aux concessionnaires débuteront début août 2025.
- Prix d’entrée de gamme à 9 999 $ ouvrant un nouveau segment de marché
- Ensemble complet d’équipements standards incluant treuil, toit et éclairage LED
- Capacités de charge solides avec benne basculante de 300 livres et capacité de remorquage de 1 500 livres
- Extension de la gamme de produits vers le segment valeur tout en maintenant un positionnement premium de la marque
Polaris (NYSE:PII) hat den neuen 2026 RANGER 500 vorgestellt, ein mittelgroßes Nutzfahrzeug Side-by-Side mit einem Listenpreis von 9.999 $ MSRP. Das Fahrzeug richtet sich an das Value-Segment und bietet wesentliche Merkmale wie einen 28-PS-Motor, eine Kippmulde mit 300 Pfund Kapazität und eine Anhängelast von 1.500 Pfund.
Der RANGER 500 ist ab Werk mit Dach, Frontstoßstange, einer 2.500-Pfund-Winde und LED-Scheinwerfern ausgestattet. Das kompakte Design mit einer Breite von 58,5" fokussiert auf Wendigkeit und praktische Lagerung, während es vereinfachte Bedienelemente und minimalen Wartungsaufwand bietet. Der Verkaufsstart wird von 30 verfügbaren Zubehörteilen begleitet und die Auslieferung an Händler beginnt Anfang August 2025.
- Einsteigerpreis von 9.999 $ eröffnet neues Marktsegment
- Umfassendes Standardausstattungs-Paket mit Winde, Dach und LED-Leuchten
- Starke Ladefähigkeiten mit 300 Pfund Kippmulde und 1.500 Pfund Anhängelast
- Erweiterung der Produktlinie im Value-Segment bei gleichzeitiger Beibehaltung der Premium-Markenpositionierung
- None.
- Lower power output at 28-horsepower compared to higher-end models
- Limited two-passenger capacity may restrict market appeal
Insights
Polaris expands market reach with affordable RANGER 500, targeting growing suburban/rural property owner segment at strategic sub-$10K price point.
Polaris's introduction of the RANGER 500 represents a calculated move to capitalize on demographic shifts, specifically targeting the growing segment of new suburban and rural property owners. Priced at
The pricing strategy is particularly noteworthy - by keeping the MSRP under
The timing aligns with the documented migration from urban to suburban/rural areas that accelerated during the pandemic and continues today. These new property owners represent an untapped market of consumers who need utility vehicles but may lack experience with powersports products. The product's emphasis on simplicity, ease of use, and minimal maintenance addresses the specific needs of this demographic.
While the 28-horsepower engine and 300-pound cargo capacity position this as an entry-level offering compared to Polaris's higher-end RANGER models, these specifications are likely sufficient for the target demographic's typical use cases. The accessory ecosystem creates opportunities for attachment sales and higher margins beyond the initial purchase.
This launch reinforces Polaris's market leadership in the utility side-by-side segment where they've maintained the #1 position for 27 years. By expanding downmarket while maintaining brand quality associations, they're implementing a classic strategy to defend market share against potential disruptors while creating a potential upgrade path for new customers.
Built to deliver value and versatility to help make outdoor chores easier
"With the continued shift from city living to more suburban and rural residences, more and more people are finding themselves with ample space, yard projects, and time spent outdoors," said Reid Wilson, President of Off-Road Vehicles, Polaris. "While the RANGER brand has been the No. 1 selling utility side-by-side brand for 27 years, we see an opportunity to expand our lineup with a vehicle that offers the right features at the right price, helping to make the work a little easier and creating the opportunity for a little more fun while doing it. The new RANGER 500 is an approachable and capable solution that is backed by Polaris' legacy of off-road excellence."
Starting at a
"Similar to all our vehicle designs, we start with the question 'what does this customer care about' and 'what do they need from their vehicle,'" said Brandon Kraemer, Vice President of Product Portfolio, Polaris Off-Road Vehicles. "With the new RANGER 500, value is key; but it also needs to deliver the RANGER brand's reliability along with a practicality that is important to this customer. We focused on incorporating the features that a first-time side-by-side owner would find most valuable when working around their yard or property."
The RANGER 500 includes an array of standard features that provide unparalleled value for property owners of all sizes. These include:
- User-Friendly Controls: Simple and intuitive controls makes it easy to use, and responsive on-demand all-wheel drive provides a smooth operation, even in challenging terrain.
- Versatility: The dump box can haul up to 300 pounds, enough for approximately 10 bags of mulch, minimizing the number of trips needed, and has a 1,500-pound towing capacity with a standard 2" hitch receiver that allows for easy transport of heavy landscaping materials or brush, saving time and energy. A chassis-integrated plow mount plate adds year-round utility for snow removal or dirt work.
- Reliability and Durability: For tougher jobs, a factory-installed 2,500 pound winch tackles fallen trees and stumps with ease, including a factory-installed roof that offers shade and protection from the elements. Factory-installed LED headlights also provide superior visibility in low-light conditions.
- Compact Size: Comfortable for two passengers, the RANGER 500 has a compact 58.5" width that allows for easy storage, navigation and maneuverability in small spaces.
- Powerful Performance: A 28-horsepower engine provides ample power for tasks such as hauling tools, landscaping supplies, and other materials.
- Interior Storage: Convenient interior storage keeps essentials readily accessible.
- Accessory Offerings: For extra customization, an assortment of accessories are available such as a front windshield, rear panel, and extra lighting using Polaris' easy-to-use plug and play Pulse system to add an additional lightbar.
- Maintenance and Customer Service: Hassle-free maintenance is ensured with easy access to oil, air filter, and other components. Polaris also provides comprehensive online owner resources and a nationwide dealer network for convenient service and support, backed by a 1-year warranty.
The RANGER 500 features 30 accessories that are easy to use while on the job or at play, making the UTV a valuable, practical and convenient tool for managing and enjoying small acreage properties.
The 2026 RANGER 500 is expected to begin shipping to dealers early August starting at a
About Polaris
As the global leader in powersports, Polaris Inc. (NYSE: PII) pioneers product breakthroughs and enriching experiences and services that have invited people to discover the joy of being outdoors since our founding in 1954. Polaris' high-quality product line-up includes the RANGER, RZR, Polaris XPEDITION, and GENERAL side-by-side off-road vehicles; Sportsman all-terrain off-road vehicles; military and commercial off-road vehicles; snowmobiles; Indian Motorcycle mid-size and heavyweight motorcycles; Slingshot moto-roadsters; Aixam quadricycles; Goupil electric vehicles; and pontoon and deck boats, including industry-leading Bennington pontoons. Polaris enhances the riding experience with a robust portfolio of parts, garments, and accessories. Headquartered in
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SOURCE Polaris Inc.
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