World Series of Poker® Mobile Game Announces Integration to Feature NFL Collectibles, Team Challenges and Exclusive Rewards for a Limited Time

Rhea-AI Summary

Playtika (PLTK) announced a limited-time collaboration between the World Series of Poker free-to-play app and the National Football League running from November 10, 2025 through February 8, 2026. The crossover adds NFL-themed features across web, iOS, and Android, including a 32-team NFL Album, an NFL Journey of missions and tiered rewards, themed tournaments with exclusive NFL-branded collectibles, 32 team avatars, and puzzles with a grand prize. Users who download the app can enter a free-to-enter 13-week sweepstakes offering NFL rewards. The event is positioned to combine NFL branding with WSOP gameplay to drive limited-time engagement and in-game collection activity.

News Market Reaction

+4.69%

4 alerts

+4.69% News Effect

+$72M Valuation Impact

$1.60B Market Cap

0.3x Rel. Volume

On the day this news was published, PLTK gained 4.69%, reflecting a moderate positive market reaction. Our momentum scanner triggered 4 alerts that day, indicating moderate trading interest and price volatility. This price movement added approximately $72M to the company's valuation, bringing the market cap to $1.60B at that time.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Q3 2025 revenue: $674.6M Q3 2025 net income: $39.1M Q3 2025 EPS: $0.11 +5 more

8 metrics

Q3 2025 revenue $674.6M Quarter ended September 30, 2025

Q3 2025 net income $39.1M Quarter ended September 30, 2025

Q3 2025 EPS $0.11 Diluted EPS for Q3 2025

YTD 2025 revenue $2,076.6M Year to date through September 30, 2025

Cash & equivalents $587.9M Balance as of September 30, 2025

Total debt $2,391.8M Book value of total debt as of September 30, 2025

Dividend per share $0.10 Dividend declared in connection with Q3 2025 results

Shares repurchased 1.3M shares at $4.09 Repurchases completed in Q3 2025

Market Reality Check

Price: $3.57 Vol: Volume 794,322 vs 20-day ...

normal vol

$3.57 Last Close

Volume Volume 794,322 vs 20-day average 1,058,818; relative activity at 0.75x typical trading. normal

Technical Price $4.28, trading below 200-day MA of $4.39 and 51.03% under the 52-week high.

Peers on Argus

Peers show mixed moves: DDI -1.63%, GDEV -1.4%, while SOHU +1.53%, GRVY +1.42%, ...

Peers show mixed moves: DDI -1.63%, GDEV -1.4%, while SOHU +1.53%, GRVY +1.42%, and GCL +7.02%. PLTK’s +1.63% sits within this dispersed pattern, indicating stock-specific rather than broad sector momentum.

Historical Context

5 past events · Latest: Dec 09 (Neutral)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 09	Class-action settlement	Neutral	+1.4%	Proposed $24.75M cash settlement of stockholder class action claims.
Dec 04	NFL promo reiteration	Positive	+0.5%	Details on limited-time NFL integration and features in WSOP app.
Dec 04	NFL promo reiteration	Positive	+0.5%	Repeat communication of NFL collaboration and in-game rewards.
Dec 02	Release retraction	Neutral	+1.0%	Company asked investors to disregard prior NFL integration release.
Dec 01	NFL promotion launch	Positive	+4.7%	Launch of NFL-themed WSOP app season and 13-week sweepstakes.

Pattern Detected

Recent announcements, ranging from NFL promotional campaigns to legal and administrative updates, were followed by modestly positive price reactions, indicating a tendency for shares to drift higher around diverse types of news.

Recent Company History

Over the past weeks, Playtika’s news flow mixed promotional and legal items. The initial NFL collaboration announcement on Dec 1, 2025 coincided with a 4.69% gain, and subsequent reiterations of the promotion also saw small positive moves. A retraction of an earlier release and a proposed $24,750,000 class-action settlement similarly preceded mild gains. Today’s NFL-related update fits into this pattern of engagement-focused announcements.

Market Pulse Summary

This announcement extends Playtika’s focus on engagement by pairing its WSOP app with NFL-branded co...

Analysis

This announcement extends Playtika’s focus on engagement by pairing its WSOP app with NFL-branded content through Feb 8, 2026, adding collectibles, missions, tournaments, and a 13‑week sweepstakes. In context of recent Q3 results showing revenue of $674.6M and ongoing dividends and buybacks, investors may watch how such branded campaigns influence user activity and monetization beyond the limited promotional window.

Key Terms

restricted stock units, rsus, net senior secured leverage ratio, term loan, +2 more

6 terms

restricted stock units financial

"he was granted 125,000 restricted stock units (RSUs) at $0.00 per unit"

Restricted stock units are a type of company reward where employees are promised shares of stock, but they only fully own these shares after meeting certain conditions, like staying with the company for a set time. They matter because they can become valuable assets and are often used to motivate employees to help the company succeed.

rsus financial

"The RSUs vest as follows: 1/3 on November 15, 2026, then 1/12"

RSUs, or restricted stock units, are a form of company shares given to employees as part of their compensation. They are typically awarded with certain restrictions, such as a waiting period before they can be fully owned or sold, similar to earning a gift that becomes fully yours over time. For investors, RSUs can impact a company's stock offerings and reflect how much the company relies on stock-based incentives to attract and retain talent.

net senior secured leverage ratio financial

"The first‑lien net senior secured leverage ratio was 1.6 to 1.0."

A measure of how much top-priority, collateralized debt a company has compared with its ability to generate cash from operations, usually expressed as a multiple of annual operating cash flow. Think of it like asking how many years of current business cash flow would be needed to pay off the secured portion of the company’s debt after using available cash; lower numbers mean less risk for creditors and generally more financial flexibility for investors.

term loan financial

"including a Term Loan maturing in 2028 and 4.250% Senior Notes"

A term loan is a type of loan that is borrowed for a set period of time, with a fixed schedule for repaying the money, usually in regular payments. It matters to investors because it represents a company's borrowing costs and financial stability; reliable repayment of these loans can indicate strong financial health, while difficulties may signal potential risks.

senior notes financial

"including a Term Loan maturing in 2028 and 4.250% Senior Notes due 2029"

Senior notes are a type of loan that a company borrows from investors, promising to pay it back with interest. They are called "senior" because in case the company faces financial trouble, these lenders are paid back before others. This makes senior notes safer for investors compared to other types of loans or bonds.

revolving credit facility financial

"The revolving credit facility maturity can extend to September 2027"

A revolving credit facility is a type of loan that a business can borrow from whenever it needs money, up to a set limit. It’s like having a credit card for companies—allowing them to borrow, pay back, and borrow again as needed, providing flexibility for managing cash flow or funding short-term expenses.

AI-generated analysis. Not financial advice.

HERZLIYA, Israel, Dec. 1, 2025 /PRNewswire/ -- Playtika's World Series of Poker^® (WSOP^®) free-to-play app announced today a can't-miss season of action in collaboration with the National Football League. Now through February 8, 2026, users will find limited special NFL-themed features in-game to collect, compete, and climb the ranks in true championship style.

This free-to-play crossover brings together the drama of a fourth-quarter touchdown and the suspense of a final poker hand, making every moment feel like a championship showdown. Plus, users can download the app for a chance to enter a free-to-enter 13-week sweepstakes* packed with NFL rewards and excitement.

"The NFL is one of the most iconic sports leagues in the world, and this collaboration gives our WSOP players even more reasons to play, adding fresh layers of fun, excitement, and competition that bring these two great passions together in a powerful free-to-play way," said Guy Ceder, General Manager of WSOP free-to-play app.

Whether you're building your collection, testing your instincts, or celebrating a Sunday win, WSOP free-to-play app invites poker enthusiasts and NFL football fans alike to play, collect, and conquer in a limited-time event. With this collaboration, users have access to exciting new features, including:

• NFL Album: Assemble 32 team-inspired cards across themed sets to complete an NFL Album. Build sets, unlock in-game rewards, and represent your favorite team across the tables.
• NFL Journey: Complete NFL-themed missions, earn special in-game currency, and move down the field toward victory after claiming rewards at every tier.
• NFL & Tournaments: Users can compete in themed events for a shot at exclusive NFL branded rewards, including collectible rings, championship bracelets, and leaderboard glory.
• Avatars: With 32 exclusive NFL avatars, players can choose their favorite team and rep their colors at every hand.
• Puzzles & Daily Challenges: Gather NFL-themed puzzle pieces through gameplay, complete all four puzzles, and unlock the ultimate grand prize.

The fun, football, filled festivities will be available for a limited time starting November 10, 2025, across web, iOS, and Android devices.

About World Series of Poker^®

WSOP^® is the official free to play game of the World Series of Poker^®, and one of the world's most downloaded free poker games. Home to millions of poker players across the web, tablets and mobile, the game features countless exciting game modes, tournaments and special events while rewarding its best players with authentic virtual WSOP^® prizes and poker-player trophies and glory.

World Series of Poker^® is intended for those 21 or older and is for amusement purposes only. World Series of Poker^® is not a real money game and does not offer real money gambling or an opportunity to win real money or prizes. All prizes are virtual and have no cash value. In app purchases are available (including random items).

© 2025, Playtika Ltd. All rights reserved. The World Series Of Poker trademarks are licensed by Bracelet IP, Ltd.

NO PURCHASE NECESSARY. A purchase does not increase your chances of winning. Open to US residents 21+. Ends: 2/10/2026. Void where prohibited. In-app purchases (including random items) are optional. For details and official rules see: https://www.playwsop.com/tc. Sponsor: Playtika, LTD. World Series of Poker trademarks are licensed by Bracelet IP Limited.

About Playtika
Playtika Holding Corp. (NASDAQ: PLTK) is a mobile gaming entertainment and technology market leader with a portfolio of multiple game titles. Founded in 2010, Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. Headquartered in Herzliya, Israel, and guided by a mission to entertain the world through infinite ways to play, Playtika has employees across offices worldwide.

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SOURCE Playtika Holding Corp

FAQ

When does Playtika's WSOP x NFL event (PLTK) run and on which platforms?

The event runs from November 10, 2025 through February 8, 2026 and is available on web, iOS, and Android.

What is the 13-week sweepstakes tied to the WSOP x NFL promotion for PLTK?

Users who download the WSOP free-to-play app can enter a free-to-enter 13-week sweepstakes offering NFL-themed rewards and prizes.

What collectible features are included in the WSOP x NFL event from PLTK?

Features include a 32-team NFL Album to collect cards, 32 exclusive team avatars, NFL-themed puzzle pieces, and collectible rings and bracelets in tournaments.

How do players earn rewards in the Playtika WSOP NFL Journey (PLTK)?

Players complete NFL-themed missions to earn special in-game currency and claim tiered rewards as they progress down the NFL Journey.

Will there be NFL-branded tournament rewards in the WSOP app from PLTK?

Yes, themed tournaments offer exclusive NFL-branded rewards such as collectible rings, championship bracelets, and leaderboard prizes.