World Series of Poker® Mobile Game Announces Integration to Feature NFL Collectibles, Team Challenges and Exclusive Rewards for a Limited Time
Rhea-AI Summary
Playtika (PLTK) announced a limited-time collaboration between the World Series of Poker free-to-play app and the National Football League running Nov 10, 2025–Feb 8, 2026. The crossover adds NFL-themed features across web, iOS, and Android, including a 32-team NFL Album, NFL Journey missions with tiered rewards, themed NFL Tournaments with branded collectible rings and bracelets, and 32 exclusive team avatars. Users can also download the app for a chance to enter a free-to-enter 13-week sweepstakes offering NFL rewards.
The promotion aims to drive engagement by combining collectible mechanics, timed missions, and competitive leaderboards for a limited season.
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Negative
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News Market Reaction
On the day this news was published, PLTK gained 0.45%, reflecting a mild positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Peers in Electronic Gaming & Multimedia showed mixed moves, with names like GCL up 7.02% while DDI and GDEV declined. PLTK’s positive move of 1.63% appears more company-specific than sector-driven.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 09 | Class-action settlement | Negative | +1.4% | Proposed $24.75M settlement of claims from 2022 self-tender. |
| Dec 04 | NFL collaboration promo | Positive | +0.5% | Details of limited-time NFL-themed features and sweepstakes in WSOP app. |
| Dec 04 | NFL collaboration promo | Positive | +0.5% | Repeat announcement of NFL crossover content and rewards in WSOP. |
| Dec 02 | Release retraction | Neutral | +1.0% | Company retracted an earlier WSOP–NFL collaboration press release. |
| Dec 01 | NFL collaboration launch | Positive | +4.7% | Initial announcement of limited-time NFL-branded content and sweepstakes. |
Recent news, including the NFL collaboration and legal settlement update, has generally seen positive price alignment, with only the class-action settlement headline showing a divergence.
Over the past months, Playtika’s news flow has combined promotional partnerships and legal/regulatory updates. A limited-time NFL collaboration for the WSOP app, running from Nov 10, 2025 to Feb 8, 2026, repeatedly featured as a key engagement driver, with prior announcements on Dec 01 and Dec 04 linked to positive price reactions up to 4.69%. Alongside this, a proposed $24,750,000 class-action settlement and a retracted release showed that legal and communications factors also influence sentiment, but promotional tie-ins have tended to align with constructive stock moves.
Market Pulse Summary
This announcement describes a limited-time collaboration between the WSOP free-to-play app and the NFL, running from November 10, 2025 to February 8, 2026. The event layers collectible mechanics, missions, and themed tournaments, including a 32-team NFL Album, 32 avatars, and a 13-week sweepstakes. Historically, Playtika’s NFL-related promotions have coincided with modestly positive sentiment, but investors may also weigh this against broader fundamentals such as profitability, leverage, and ongoing legal settlements.
AI-generated analysis. Not financial advice.
HERZLIYA,
This free-to-play crossover brings together the drama of a fourth-quarter touchdown and the suspense of a final poker hand, making every moment feel like a championship showdown. Plus, users can download the app for a chance to enter a free-to-enter 13-week sweepstakes* packed with NFL rewards and excitement.
"The NFL is one of the most iconic sports leagues in the world, and this collaboration gives our WSOP players even more reasons to play, adding fresh layers of fun, excitement, and competition that bring these two great passions together in a powerful free-to-play way," said Guy Ceder, General Manager of WSOP free-to-play app.
Whether you're building your collection, testing your instincts, or celebrating a Sunday win, WSOP free-to-play app invites poker enthusiasts and NFL football fans alike to play, collect, and conquer in a limited-time event. With this collaboration, users have access to exciting new features, including:
- NFL Album: Assemble 32 team-inspired cards across themed sets to complete an NFL Album. Build sets, unlock in-game rewards, and represent your favorite team across the tables.
- NFL Journey: Complete NFL-themed missions, earn special in-game currency, and move down the field toward victory after claiming rewards at every tier.
- NFL Tournaments: Users can compete in themed events for a shot at exclusive NFL branded rewards, including collectible rings, championship bracelets, and leaderboard glory.
- Avatars: With 32 exclusive NFL avatars, players can choose their favorite team and rep their colors at every hand.
The fun, football, filled festivities will be available for a limited time starting November 10, 2025, across web, iOS, and Android devices.
About World Series of Poker®
WSOP® is the official free to play game of the World Series of Poker®, and one of the world's most downloaded free poker games. Home to millions of poker players across the web, tablets and mobile, the game features countless exciting game modes, tournaments and special events while rewarding its best players with authentic virtual WSOP® prizes and poker-player trophies and glory.
World Series of Poker® is intended for those 21 or older and is for amusement purposes only. World Series of Poker® is not a real money game and does not offer real money gambling or an opportunity to win real money or prizes. All prizes are virtual and have no cash value. In app purchases are available (including random items).
© 2025, Playtika Ltd. All rights reserved. The World Series Of Poker trademarks are licensed by Bracelet IP, Ltd.
NO PURCHASE NECESSARY. A purchase does not increase your chances of winning. Open to US residents 21+. Ends: 2/10/2026. Void where prohibited. In-app purchases (including random items) are optional. For details and official rules see: https://www.playwsop.com/tc. Sponsor: Playtika, LTD. World Series of Poker trademarks are licensed by Bracelet IP Limited.
About Playtika
Playtika Holding Corp. (NASDAQ: PLTK) is a mobile gaming entertainment and technology market leader with a portfolio of multiple game titles. Founded in 2010, Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. Headquartered in Herzliya,
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SOURCE Playtika Holding Corp
FAQ
What is the Playtika (PLTK) and NFL collaboration timeframe for the WSOP mobile game?
What NFL features are included in the WSOP free-to-play app from Playtika (PLTK)?
Will Playtika (PLTK) offer any sweepstakes or prizes during the NFL event in the WSOP app?
How can players earn rewards during the Playtika (PLTK) NFL season in WSOP mobile?
On which platforms will Playtika's (PLTK) WSOP NFL-themed event be available?
