World Series of Poker® Mobile Game Announces Integration to Feature NFL Collectibles, Team Challenges and Exclusive Rewards for a Limited Time

Rhea-AI Summary

Playtika (PLTK) announced a limited-time collaboration between the World Series of Poker free-to-play app and the National Football League running Nov 10, 2025–Feb 8, 2026. The crossover adds NFL-themed features across web, iOS, and Android, including a 32-team NFL Album, NFL Journey missions with tiered rewards, themed NFL Tournaments with branded collectible rings and bracelets, and 32 exclusive team avatars. Users can also download the app for a chance to enter a free-to-enter 13-week sweepstakes offering NFL rewards.

The promotion aims to drive engagement by combining collectible mechanics, timed missions, and competitive leaderboards for a limited season.

Insights

Product & Growth Analyst

Limited-time NFL crossover should boost engagement and in-app activity over the season.

Bold collaborations like Playtika’s WSOP app with the NFL create clear product hooks: collectible progression (the NFL Album), mission-driven pacing (NFL Journey), and themed competitive play (NFL Tournaments) all increase session variety and retention.

Risk depends on execution and conversion: if rewards remain cosmetic and progression feels fair, engagement gains may not translate into meaningful revenue uplift; if progression gates push monetization too hard, user sentiment could suffer. Monitor weekly active users, session length, and conversion during Nov 10, 2025–Feb 8, 2026.

Commercial Partnerships Analyst

The licensed NFL tie‑in strengthens distribution and marketing reach for a finite promotional window.

Featuring 32 team avatars and branded collectibles gives the app immediate social and topical appeal across NFL fan bases and creates PR and cross-promotional opportunities without long-term IP commitments. The 13‑week sweepstakes and leaderboard-driven rewards provide measurable KPIs for partner ROI.

Key dependencies are the breadth of promotional support and how rewards are perceived; track campaign-driven installs, sweepstakes participation, and retention through the event window ending Feb 8, 2026 to judge partnership effectiveness within this season.

HERZLIYA, Israel, Dec. 4, 2025 /PRNewswire/ -- Playtika's World Series of Poker® (WSOP®) free-to-play app announced today a can't-miss season of action in collaboration with the National Football League. From November 10, 2025, through February 8, 2026, users will find limited special NFL-themed features in-game to collect, compete, and climb the ranks in true championship style.

This free-to-play crossover brings together the drama of a fourth-quarter touchdown and the suspense of a final poker hand, making every moment feel like a championship showdown. Plus, users can download the app for a chance to enter a free-to-enter 13-week sweepstakes* packed with NFL rewards and excitement.

"The NFL is one of the most iconic sports leagues in the world, and this collaboration gives our WSOP players even more reasons to play, adding fresh layers of fun, excitement, and competition that bring these two great passions together in a powerful free-to-play way," said Guy Ceder, General Manager of WSOP free-to-play app.

Whether you're building your collection, testing your instincts, or celebrating a Sunday win, WSOP free-to-play app invites poker enthusiasts and NFL football fans alike to play, collect, and conquer in a limited-time event. With this collaboration, users have access to exciting new features, including:

• NFL Album: Assemble 32 team-inspired cards across themed sets to complete an NFL Album. Build sets, unlock in-game rewards, and represent your favorite team across the tables.
• NFL Journey: Complete NFL-themed missions, earn special in-game currency, and move down the field toward victory after claiming rewards at every tier.
• NFL Tournaments: Users can compete in themed events for a shot at exclusive NFL branded rewards, including collectible rings, championship bracelets, and leaderboard glory.
• Avatars: With 32 exclusive NFL avatars, players can choose their favorite team and rep their colors at every hand.

The fun, football, filled festivities will be available for a limited time starting November 10, 2025, across web, iOS, and Android devices.

About World Series of Poker®

WSOP® is the official free to play game of the World Series of Poker®, and one of the world's most downloaded free poker games. Home to millions of poker players across the web, tablets and mobile, the game features countless exciting game modes, tournaments and special events while rewarding its best players with authentic virtual WSOP® prizes and poker-player trophies and glory.

World Series of Poker® is intended for those 21 or older and is for amusement purposes only. World Series of Poker® is not a real money game and does not offer real money gambling or an opportunity to win real money or prizes. All prizes are virtual and have no cash value. In app purchases are available (including random items).

© 2025, Playtika Ltd. All rights reserved. The World Series Of Poker trademarks are licensed by Bracelet IP, Ltd.

NO PURCHASE NECESSARY. A purchase does not increase your chances of winning. Open to US residents 21+. Ends: 2/10/2026. Void where prohibited. In-app purchases (including random items) are optional. For details and official rules see: https://www.playwsop.com/tc. Sponsor: Playtika, LTD. World Series of Poker trademarks are licensed by Bracelet IP Limited.

About Playtika
Playtika Holding Corp. (NASDAQ: PLTK) is a mobile gaming entertainment and technology market leader with a portfolio of multiple game titles. Founded in 2010, Playtika was among the first to offer free-to-play social games on social networks and, shortly after, on mobile platforms. Headquartered in Herzliya, Israel, and guided by a mission to entertain the world through infinite ways to play, Playtika has employees across offices worldwide.

 

View original content to download multimedia:https://www.prnewswire.com/news-releases/world-series-of-poker-mobile-game-announces-integration-to-feature-nfl-collectibles-team-challenges-and-exclusive-rewards-for-a-limited-time-302633082.html

SOURCE Playtika Holding Corp

FAQ

What is the Playtika (PLTK) and NFL collaboration timeframe for the WSOP mobile game?

The NFL-themed season runs from Nov 10, 2025 through Feb 8, 2026 across web, iOS, and Android.

What NFL features are included in the WSOP free-to-play app from Playtika (PLTK)?

Features include a 32-team NFL Album, NFL Journey missions with tiered rewards, themed NFL Tournaments, and 32 exclusive team avatars.

Will Playtika (PLTK) offer any sweepstakes or prizes during the NFL event in the WSOP app?

Yes; users can download the app for a chance to enter a free-to-enter 13-week sweepstakes with NFL rewards and branded collectibles.

How can players earn rewards during the Playtika (PLTK) NFL season in WSOP mobile?

Players build NFL Album sets, complete NFL Journey missions to earn in-game currency and tiered rewards, and compete in NFL-themed tournaments for exclusive branded items.

On which platforms will Playtika's (PLTK) WSOP NFL-themed event be available?

The limited-time NFL features are available on web, iOS, and Android devices.