United Parks Stock Price, News & Analysis

SeaWorld Parks & Entertainment (PRKS) is offering free admission to U.S. military veterans, active-duty service members, and their families across their parks in Orlando, San Antonio, and San Diego through their Waves of Honor program. Veterans can register for complimentary tickets for themselves and up to three dependents by June 22, with redemption required by July 6. Active-duty military members can receive one free admission plus three dependent tickets annually, with an additional three dependent tickets available during this promotion period. This initiative has provided free park access to over 10 million military members and their families over 20 years. The offer extends to SeaWorld and Aquatica parks, with year-round military discounts available through MWR and ITT offices.

SeaWorld Orlando (PRKS) is making history by becoming the only location in the Western Hemisphere to exhibit Emperor penguins, starting June 14, 2025. The park's Antarctica Realm has been specially modified to accommodate these iconic Antarctic birds, maintaining temperatures around 28°F and simulating Antarctic light cycles. The Emperor penguins, transferred from SeaWorld San Diego, will be accessible to Annual Pass Members exclusively on June 12-13 before the public debut. To celebrate, the park partnered with Creative City Project to install "Big City Penguins," featuring three large Emperor penguin sculptures in Downtown Orlando through June 19. SeaWorld San Diego has been pioneering Emperor penguin care since the 1980s, being the first facility to successfully breed them outside Antarctica. The park is offering Annual Passes starting at $14/month, including exclusive access and various benefits valued at $3,300+.

Busch Gardens theme parks (PRKS) announced the return of their free beer promotion for Summer 2025, alongside new attractions and entertainment offerings. At Busch Gardens Tampa, guests 21+ receive one free 7oz beer per visit while pass holders get two, available near Congo River Rapids. The park features the new Wild Oasis area with Tree Top Drop ride, Moto-Motion stunt show, and Wild Skies drone and fireworks show. Busch Gardens Williamsburg introduced North America's longest family inverted coaster, The Big Bad Wolf: The Wolf's Revenge, spanning 2,500 feet with speeds up to 40mph. The park offers members and pass holders one free 7oz beer, while regular guests can purchase beers for $0.50 at Willkommenhaus starting June 23. The company is currently offering a limited-time promotion where Annual Pass or Membership purchases include a free upgrade to the next tier, with payments starting at $15 monthly.

SeaWorld Orlando (PRKS) announces its Summer Spectacular celebration featuring free beer promotion and new attractions. Guests 21+ can enjoy one complimentary 7 oz. draft beer per visit, while Pass Members receive two free beers daily. The park introduces several new attractions including Expedition Odyssey, a first-of-its-kind Arctic flying theater experience, and an innovative drone show synchronized with the Ignite Fireworks Spectacular. New entertainment includes Hydro Surge cirque show, Baby Shark's Big Celebration, and returning favorites like the Shamu & Crew Parade. The park also offers special promotions including Happy Hour deals at select locations and limited-time Annual Pass upgrades with benefits like free parking and guest tickets. The 2025 Fun Card is available for $139.99, providing year-round admission through December 31, 2025.

Busch Gardens Williamsburg has officially opened The Big Bad Wolf: The Wolf's Revenge, North America's longest family inverted coaster. The new attraction features over 2,500 feet of track and reaches speeds of 40 miles per hour. Set in a Bavarian village theme, the coaster is designed to be family-friendly with a minimum height requirement of 42 inches with supervision or 48 inches without.

The attraction, which opened on May 23, 2025, has already received positive feedback from Members during an exclusive preview. The opening ceremony included local dignitaries, Wolf Scouts, and park leadership. To celebrate, the park is offering a Memorial Day sale with up to 35% savings on Fun Cards and Memberships.

Busch Gardens Tampa Bay announced the opening of Wild Oasis at Jungala, North America's most immersive kid-friendly adventure realm. The attraction will open for Pass Member previews on May 30 and to all guests on June 6, 2025. The new realm features: • Habitat Hideaway: A multi-species habitat showcasing capybaras, giant anteaters, squirrel monkeys, and tropical birds • Tree Top Drop: A 35-foot drop tower with multimedia experience (opening later in June) • Canopy Climb: A 45-foot high climbing structure with 200-feet of trails • Enchanted Falls: An interactive splash pad for younger visitors • Rainforest Quest: A self-guided educational scavenger hunt The park is offering a Memorial Day Sale with up to 50% savings on Tickets, Fun Cards and Annual Passes, with payments starting at $15 per month.

SeaWorld Orlando (PRKS) has officially opened Expedition Odyssey, a groundbreaking Arctic flying theater experience that combines cutting-edge ride technology with real-world footage and live animal encounters. The attraction features a next-generation dynamic motion system and authentic Arctic footage, allowing guests to explore glaciers, tundra, and ocean depths while encountering wildlife like polar bears, orcas, and belugas.

The family-friendly attraction has a height requirement of just 39 inches and includes post-ride encounters with real Arctic animals, including Uki, a rescued Pacific walrus calf. SeaWorld is currently offering a Memorial Day Sale with up to 55% off on tickets, Fun Cards, and Annual Passes through May 18, with 2025 Fun Cards available for $139.99.

United Parks & Resorts (NYSE: PRKS) reported its Q1 2025 financial results, showing mixed performance. Attendance decreased by 1.7% to 3.4 million guests, while total revenue declined 3.5% to $286.9 million. The company posted a net loss of $16.1 million, higher than the previous year's loss. Key metrics included a decrease in admission per capita by 4.2% to $46.04, while in-park spending increased 1.1% to a record $38.58. The results were impacted by Easter and Spring Break shifting to Q2. However, April 2025 showed promising growth with attendance up 8.1%. The company continues expansion with new attractions across parks, including SeaWorld San Diego's Jewels of the Sea and SeaWorld Orlando's Expedition Odyssey. Management maintains optimistic outlook for 2025, expecting new records in revenue and Adjusted EBITDA with 75% of historical attendance opportunity still ahead.

SeaWorld (PRKS) has launched "Happy, Happy SeaWorld!" - an animated music video in collaboration with Pinkfong and Baby Shark to celebrate the latter's 10th anniversary. The educational video, which debuts on YouTube with later releases on major streaming platforms, features Pinkfong and Baby Shark as veterinarians caring for marine animals at SeaWorld parks, highlighting the company's conservation efforts.

The initiative includes Baby Shark-themed experiences across all three SeaWorld parks, featuring live character meet & greets, adventure shows, and themed activities. The celebration tour began at SeaWorld San Diego in April, moving to Orlando in June and Texas in September. A national sweepstakes running through November 2, 2025, offers fans chances to win merchandise and park tickets.