Gorilla Glue names Rise as media agency of record

Rhea-AI Summary

Quad (NYSE: QUAD) announced that its media agency Rise has been named media agency of record for Gorilla Glue and O'Keeffe's, consolidating media and creative under Quad after Betty was selected as creative AOR in 2025.

Rise will lead media planning, buying and measurement using Quad's data stack and CORE platform to target audiences and provide AI-powered reporting and measurement.

News Market Reaction – QUAD

+2.41% 1.5x vol

4 alerts

+2.41% News Effect

+$9M Valuation Impact

$372M Market Cap

1.5x Rel. Volume

On the day this news was published, QUAD gained 2.41%, reflecting a moderate positive market reaction. Our momentum scanner triggered 4 alerts that day, indicating moderate trading interest and price volatility. This price movement added approximately $9M to the company's valuation, bringing the market cap to $372M at that time. Trading volume was above average at 1.5x the daily average, suggesting increased trading activity.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Current price: $6.63 52-week range: $4.50–$8.04 Volume today: 374,673 shares +5 more

8 metrics

Current price $6.63 Pre-news trading level for QUAD

52-week range $4.50–$8.04 Low–high range before Gorilla Glue news

Volume today 374,673 shares Compared with 20-day average volume of 144,295

200-day MA $5.96 Technical reference level for QUAD

Data stack reach 97% of adult U.S. population Quad proprietary data stack used for Gorilla Glue media

Platform integrations More than 100 Rise CORE platform integrations mentioned in article

Market cap $335,817,075 Equity value for QUAD before this announcement

Price vs 52-week high -17.54% Distance from 52-week high prior to news

Market Reality Check

Price: $6.86 Vol: Volume 374,673 is about 2...

high vol

$6.86 Last Close

Volume Volume 374,673 is about 2.6x the 20-day average, signaling elevated interest ahead of this client win. high

Technical Shares at $6.63 are trading above the 200-day MA of $5.96 and about 17.5% below the $8.04 52-week high.

Peers on Argus

QUAD’s modest gain of 0.45% occurred alongside mixed moves in peers: BKSY up 5.0...

QUAD’s modest gain of 0.45% occurred alongside mixed moves in peers: BKSY up 5.05%, SPIR up 2.07%, TRNS up 1.92%, while KODK was flat. With no peers in the momentum scanner, today’s move appears stock-specific to this Gorilla Glue mandate.

Historical Context

5 past events · Latest: Feb 17 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Feb 17	Earnings and guidance	Positive	+0.9%	Reported 2025 results, return to profitability and issued 2026 guidance.
Feb 17	Management change	Positive	+0.9%	Promoted Dave Honan to President while retaining COO role.
Feb 13	Dividend increase	Positive	+7.2%	Raised quarterly dividend 33% from $0.075 to $0.10 per share.
Jan 28	Earnings call notice	Neutral	-2.1%	Announced timing and access details for Q4 and full-year 2025 call.
Jan 22	Peer management update	Neutral	+0.0%	Peer OSG appointed new CIO and CRO with prior Quad-related experience.

Pattern Detected

Recent company-specific positives (earnings, dividend hike, new mandates) often coincided with positive or strong price reactions, while neutral scheduling news saw a small pullback.

Recent Company History

Over recent weeks, Quad reported 2025 results with $2.4B in net sales and a return to profitability, issued 2026 guidance, and announced a 33% dividend increase to $0.10 per quarter. Governance developments included promoting Dave Honan to President while he remains COO. Earlier, Quad set expectations for its earnings call. One peer-related item highlighted senior appointments at Output Services Group referencing Quad experience. Against this backdrop, today’s Gorilla Glue/Rise agency-of-record win adds another client-focused growth signal to a stream of operational and capital-return updates.

Market Pulse Summary

This announcement expands Quad’s agency relationship with The Gorilla Glue Company, adding media dut...

Analysis

This announcement expands Quad’s agency relationship with The Gorilla Glue Company, adding media duties for both the Gorilla Glue and O’Keeffe’s brands to existing creative work. The win highlights Quad’s proprietary data stack reaching 97% of U.S. adults and the CORE platform’s more than 100 integrations and AI tools. In context with recent earnings, guidance, and a 33% dividend increase, investors may monitor how additional mandates like this translate into future revenue stability and margin trends.

Key Terms

media agency of record, proprietary data stack, ai-powered optimization, agentic ai, +1 more

5 terms

media agency of record technical

"Quad’s media agency, Rise, has been selected as media agency of record"

The media agency of record is the primary outside firm contracted to plan, buy and measure a company’s advertising and media placements over an extended period. Think of it as the company’s main contractor for ads who decides where the brand shows up and negotiates rates — a relationship that matters to investors because the agency’s skill and terms influence marketing efficiency, customer reach and ultimately revenue and marketing return on investment.

proprietary data stack technical

"Using Quad's proprietary data stack, which reaches nearly 97% of the adult U.S."

A proprietary data stack is a company's privately owned collection of raw information, software tools and processing steps that turn messy inputs into usable insights—think of it as a custom recipe and kitchen for turning ingredients into finished dishes. For investors it signals how uniquely the company can gather, clean and analyze data compared with competitors, which affects its ability to scale, charge premiums, protect margins and sustain a competitive edge over time.

ai-powered optimization technical

"with more than 100 platform integrations, AI-powered optimization and agentic AI tools"

AI-powered optimization uses computer programs that learn from data to continuously improve decisions, operations or products—for example, routing deliveries more efficiently, tuning a website to sell more, or adjusting a factory line to cut waste. Investors care because these systems can lower costs, raise revenue or speed up innovation in ways traditional methods cannot, potentially boosting profits and giving businesses a competitive edge, much like a smart thermostat that saves energy by learning how you live.

agentic ai technical

"platform integrations, AI-powered optimization and agentic AI tools – will provide"

Agentic AI refers to computer systems that can make their own decisions and take actions without needing someone to tell them what to do each time. It's like giving a robot a degree of independence to solve problems or achieve goals on its own, which matters because it could change how we work and interact with technology in everyday life.

out-of-home technical

"strategy across search, social, video, out-of-home and connections planning"

Out-of-home refers to advertising that reaches people when they are outside their homes, such as on billboards, bus stops, or digital screens in public spaces. It matters to investors because it is a key way companies promote their products to a wide audience, often leading to increased brand awareness and sales. Like a billboard on a busy street catching the attention of thousands daily, out-of-home advertising aims to influence consumers where they are already out and about.

AI-generated analysis. Not financial advice.

Client consolidates media and creative under Quad

SUSSEX, Wis., Feb. 19, 2026 /PRNewswire/ -- Quad (NYSE: QUAD), a marketing experience company that solves complex marketing challenges for its clients, today announced that its media agency, Rise, has been selected as media agency of record by The Gorilla Glue Company, a nationwide manufacturer of tough adhesives and adhesive products. Rise becomes the second Quad AOR for Gorilla Glue, following the brand's 2025 selection of Betty, a Quad agency, for its creative work.

Quad’s Rise named media AOR for Gorilla Glue and O’Keeffe’s, leading strategy, buying and measurement to drive growth.

The consolidated partnership streamlines marketing execution for Gorilla Glue. The Rise and Betty teams work as integrated partners to minimize hand-offs through coordinated campaigns that make more meaningful and direct connections with consumers.

The Rise work will focus on media planning, buying and measurement to build long-term brand strength for Gorilla Glue. Using Quad's proprietary data stack, which reaches nearly 97% of the adult U.S. population, Rise will identify the most valuable audiences and customer groups, enabling Gorilla Glue to reach them effectively and at scale. The agency's CORE platform – with more than 100 platform integrations, AI-powered optimization and agentic AI tools – will provide automated reporting with advanced measurement and insights.

"As a brand built on performance and reliability, it's critical that our marketing works just as hard as our products do," said Randy Limes, Vice President of Global Digital Marketing & Media Strategy at The Gorilla Glue Company. "Rise stood out for its ability to bring rigor, accountability and clear measurement to our media approach, helping us connect more effectively with DIYers, professionals and everyone in between, while driving real business impact for the Gorilla Glue and O'Keeffe's brands."

The Rise win followed a competitive proposal process that was led by industry analyst firm ACCELPartners Group. The engagement includes media planning, buying and measurement for both the Gorilla Glue brand and O'Keeffe's, the hardworking skincare brand owned by Gorilla Glue. Rise will also lead the brands' digital and traditional media strategy across search, social, video, out-of-home and connections planning across channels.

"Gorilla Glue and O'Keeffe's are brands that win by earning trust through performance, and that mindset mirrors how the Quad family of agencies approaches every partnership," said Joshua Lowcock, President of Media at Quad. "From the start, it was clear that Rise and Gorilla Glue share a belief in collaboration, disciplined execution and building brands the right way over time. Together, we'll help the brand reach real people, make real connections and drive real business outcomes."

The strategic collaboration with Rise marks the next step in Gorilla Glue's brand evolution, which began with its recently launched "Chief Tough Officer" campaign created in partnership with Betty. 

About The Gorilla Glue Company

Based in Cincinnati, Ohio, The Gorilla Glue Company has been delivering tough, reliable solutions for more than 20 years. Its portfolio includes premium adhesives, tapes, and sealants such as Gorilla Tape®, Gorilla® Super Glue, and Gorilla® Construction Adhesive, as well as O'Keeffe's®, a leading brand of hardworking skincare. Visit www.gorillatough.com and www.okeeffescompany.com.

About Quad

Quad (NYSE: QUAD) is a marketing experience, or MX, company that helps brands make direct consumer connections, from household to in-store to online. The company does this through its MX Solutions Suite, a comprehensive range of marketing and print services that seamlessly integrate creative, production and media solutions across online and offline channels. Supported by state-of-the-art technology and data-driven intelligence, Quad simplifies the complexities of marketing by removing friction wherever it occurs along the marketing journey. The company tailors its uniquely flexible, scalable and connected solutions to each client's objectives, driving cost efficiencies, improving speed-to-market, strengthening marketing effectiveness and delivering value on client investments.

Quad employs approximately 10,000 people in 10 countries and serves approximately 2,100 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked among the largest agency companies in the U.S. by Ad Age, buoyed by its full-service media agency, Rise, and creative agency, Betty. Quad is also one of the largest commercial printers in North America, according to Printing Impressions.

For more information about Quad, including its commitment to operating responsibly, intentional innovation and values-driven culture, visit quad.com.

Quad Media Contact

Hali Sawyer
Agency Communications Manager
414-622-2297
hasawyer@quad.com

Gorilla Glue Media Contact

Randy Limes
Vice President, Global Digital Marketing & Media Strategy
randylimes@gorillaglue.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/gorilla-glue-names-rise-as-media-agency-of-record-302692415.html

SOURCE Quad

FAQ

What did Quad (QUAD) announce on February 19, 2026 about Gorilla Glue?

Quad named its Rise agency as media agency of record for Gorilla Glue and O'Keeffe's on February 19, 2026. According to Quad, Rise will handle media planning, buying and measurement and work alongside Betty, which serves as creative AOR.

How will Rise's appointment affect Gorilla Glue's marketing strategy under Quad (QUAD)?

Rise will consolidate media strategy to streamline execution and reduce hand-offs across campaigns. According to Quad, integrated Rise and Betty teams will coordinate media and creative to better reach DIYers, professionals and other target audiences at scale.

What tools will Rise use to target audiences for Gorilla Glue under Quad (QUAD)?

Rise will leverage Quad's proprietary data stack and the CORE platform for audience identification and measurement. According to Quad, the data stack reaches nearly 97% of U.S. adults and CORE offers 100+ integrations plus AI-powered optimization and automated reporting.

Which channels will Rise manage for Gorilla Glue and O'Keeffe's under Quad (QUAD)?

Rise will manage digital and traditional media across search, social, video, out-of-home and cross-channel connections planning. According to Quad, the engagement covers both Gorilla Glue and O'Keeffe's with a focus on measurement-driven buying and strategy.

Did Quad (QUAD) run a competitive process before selecting Rise for Gorilla Glue?

Yes, Quad said the Rise appointment followed a competitive proposal process led by ACCELPartners Group. According to Quad, Rise won the engagement to provide media planning, buying and measurement for Gorilla Glue and O'Keeffe's.

What is the expected business impact of Rise becoming media AOR for Gorilla Glue under Quad (QUAD)?

Rise is expected to build long-term brand strength through rigorous measurement and audience targeting. According to Quad, the agency's focus on accountability and AI-driven insights aims to drive measurable business outcomes for Gorilla Glue and O'Keeffe's.