Quad Partners with Adalytics to Advance Media Protection and Transparency
Rhea-AI Summary
GridStor has acquired a 200 MW / 800 MWh battery storage project in Oklahoma from Black Mountain Energy Storage (BMES). The project, to be developed in two phases, aims to address the Southwest Power Pool's (SPP) urgent need for power resources by 2030.
The acquisition comes at a important time as the region faces increasing power demands from data centers and large industrial customers. Located in Eastern Oklahoma, the project will enhance grid resilience and ensure reliable power supply through participation in the SPP-managed electricity market.
This marks GridStor's second acquisition in the past year. The company, backed by Goldman Sachs Asset Management, focuses on developing and operating battery facilities in regions with growing energy demand and increasing grid reliability needs.
Positive
- Strategic acquisition of 200 MW / 800 MWh battery storage capacity
- Addresses urgent market need in SPP region
- Located in high-demand area with operating data centers
- Backed by Goldman Sachs Asset Management
Negative
- Project completion timeline not specified
- Development costs not disclosed
- Two-phase implementation may delay full capacity deployment
Insights
GridStor's acquisition of a 200 MW/800 MWh battery storage project in Oklahoma represents a strategically timed investment addressing critical infrastructure needs in the Southwest Power Pool (SPP) region. With SPP forecasting significant resource deficits by 2030, this project offers immediate grid stabilization benefits in an area experiencing explosive data center growth.
The battery system's 4-hour duration capacity (800 MWh ÷ 200 MW) is particularly well-suited for daily peak shaving and grid reliability services, positioning GridStor to capitalize on both capacity payments and energy arbitrage opportunities in the SPP market. Eastern Oklahoma's emerging status as a data center hub creates a premium market for reliable power resources, potentially allowing for favorable offtake agreements.
This marks GridStor's second acquisition within a year, suggesting an accelerated deployment strategy backed by Goldman Sachs Asset Management's substantial financial resources. The phased implementation approach balances near-term revenue generation with flexibility to adapt to evolving market conditions.
Battery storage represents a important competitive advantage over traditional peaker plants in the region - offering faster response times, zero direct emissions, and significantly shorter deployment timelines compared to thermal alternatives. For utilities and grid operators in SPP, this project helps address the challenging mismatch between rapid demand growth from energy-intensive data centers and the lengthy development cycles of traditional generation assets.
Company implements protocols that prevent fraudulent activity, ushering in new levels of safety and visibility for digital media campaigns
The partnership integrates Adalytics' proactive protection against low-quality, non-performing media along with advanced impression-level log-file analysis and transparency tools into Quad's flexible, connected marketing solutions and its holistic approach to media execution. Quad and Rise will work with Adalytics to provide clients new levels of safety and visibility in their digital media campaigns, ensuring actionable analytics, accountability of placed media, and optimal allocation of media investments.
"In today's landscape, with more technology and AI solutions in the market, clients deserve to know that the media they invest in is being delivered to real humans," said Joshua Lowcock, President of Media for Quad. "This partnership with Adalytics underscores Quad's commitment to advocate for our clients and help ensure their media spends yield maximum returns. By integrating Adalytics' tools into our processes, we're setting a new benchmark in digital media protection, forensics, quality and effectiveness, further solidifying Rise's position as a leading media agency."
Rise will enhance its service offerings with Adalytics' advanced capabilities, including media-quality and efficiency monitoring, brand-safety analysis, supply-path optimization (SPO) monitoring, geo-targeting compliance, and "made-for-advertising" (MFA) site detection and mitigation.
Dr. Krzysztof Franaszek, Founder of Adalytics, expressed enthusiasm for the partnership: "One of the things that makes Quad special is its willingness to embrace data-driven advertising. This means getting access to detailed log-file data and having someone constantly analyze and review that data. Furthermore, we at Adalytics believe that Quad has a proactive rather than reactive stance on media quality issues, actively looking into details that may pose reputational risk or undermine the effectiveness of clients' media investments. Together we hope to further optimize media performance and give advertisers a holistic understanding of who and what their digital ads are funding."
Quad and Rise will work closely with Adalytics to offer log-file analysis and develop custom research solutions addressing the unique needs of its diverse client base. This partnership represents a significant step forward in Quad's mission to raise the bar in the industry by providing innovative solutions that drive measurable results, implementing higher quality assurance standards, new benchmarks for transparency and accountability in today's evolving digital-advertising ecosystem.
About Quad
Quad (NYSE: QUAD) is a marketing experience, or MX, company that helps brands make direct consumer connections, from household to in-store to online. The company does this through its MX Solutions Suite, a comprehensive range of marketing and print services that seamlessly integrate creative, production and media solutions across online and offline channels. Supported by state-of-the-art technology and data-driven intelligence, Quad simplifies the complexities of marketing by removing friction wherever it occurs along the marketing journey. The company tailors its uniquely flexible, scalable and connected solutions to each clients' objectives, driving cost efficiencies, improving speed-to-market, strengthening marketing effectiveness and delivering value on client investments.
Quad employs more than 12,000 people in 14 countries and serves approximately 2,500 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked among the largest agency companies in the
For more information about Quad, including its commitment to operating responsibly, intentional innovation and values-driven culture, visit quad.com.
About Adalytics
Adalytics is at the forefront of advertising transparency and measurement, specializing in impression-level analysis and media data science solutions. By equipping brands with actionable insights, Adalytics helps advertisers make informed media investment decisions, minimize reputational risks, and maximize ROI.
For more information about Adalytics, including its public interest research efforts, visit adalytics.io/research.
Media Contacts
For Quad
Jennifer Wasmer
Director of External Communications
203-522-1699
jawasmer@quad.com
For Adalytics
Jonathan Lee
Communications Lead
jonathan@adalytics.io
FAQ
What is the size and location of GridStor's new battery storage acquisition?
Why is GridStor developing battery storage in Oklahoma's SPP region?
How will this battery storage project benefit Oklahoma's power grid?
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