Rhinebeck Bank Appoints Jeff Nowicki as Chief Digital Banking Officer to Advance Digital Banking and Deposit Growth Strategy
Planned direct and partner banking businesses are intended to diversify funding and create new fee income.
Sentiment and the balance of points
Rhea-AI Sentiment reads the wording of the document, how positive or negative its language is on a 1 to 5 scale. The balance of points shown with the takes weighs what the document actually discloses, so the two can disagree, for example when a trial that missed its main goal is described in upbeat language.
Rhea-AI Summary
Rhinebeck Bancorp (NASDAQ: RBKB) subsidiary Rhinebeck Bank appointed Jeff Nowicki as chief digital banking officer to lead its national digital banking efforts.
Nowicki will oversee the design and launch of Direct Banking and Partner Banking initiatives, including digital deposit acquisition, partnerships that integrate banking into other businesses' services, product strategy and vendor management. The bank intends these businesses to broaden access to core deposits, diversify funding and create new fee income alongside its retail and commercial banking operations.
The appointment follows Rhinebeck Bancorp's second-step conversion. Nowicki previously served as a consultant and chief banking officer at Treasury Prime and held roles at BankProv and Radius Bank.
How this balance works
Rhea-AI gives every point it takes from this document a weight. Minor counts 1, Moderate 3 and Major 9, so one Major point outweighs several Minor ones. The bar adds up the weights on each side, and when neither side holds more than 65% of the total the balance reads Mixed.
It reads the document as published, with the same rules for every company, and it does not look at what the market expected or at how the stock traded, so a point can be objectively good on a day the stock falls.
Rhea-AI Sentiment measures something else, the tone of the wording.
Hollow bars mark forward-looking points. How the balance works
Positive
- Moderate point. Forward-looking: it has not happened yet and may not happen.Rhinebeck Bank plans Direct Banking and Partner Banking initiatives to broaden deposit access, diversify funding and create fee income.
Negative
- None.
AI-generated analysis. How Rhea-AI works. Not financial advice.
POUGHKEEPSIE, NY / ACCESS Newswire / November 9, 2026 / Rhinebeck Bank, the wholly owned subsidiary of Rhinebeck Bancorp, Inc. (NASDAQ:RBKB), today announced the appointment of Jeff Nowicki as Chief Digital Banking Officer. This executive will lead the Bank's efforts to build national digital banking businesses and diversified funding channels that support its long-term growth strategy.
Nowicki will lead the design and launch of Rhinebeck Bank's Direct Banking and Partner Banking initiatives, with responsibility for business development, digital deposit acquisition, embedded banking partnerships, product strategy, vendor management and cross-functional implementation.
The appointment follows Rhinebeck Bancorp's second-step conversion and continues the Bank's focus on deploying capital into disciplined organic growth. Its new national direct business line and partner-based banking capabilities are intended to broaden access to core deposits, diversify funding, and create new fee income while complementing its retail and commercial banking franchises.
"Building diversified and scalable funding channels is one of Rhinebeck Bank's most important strategic priorities, and Jeff's appointment accelerates our ability to execute," said Matthew Smith, President and Chief Executive Officer of Rhinebeck Bank. "He brings a rare combination of community banking, digital deposit, fintech partnership and risk-management experience. Just as important, he shares our commitment to pursuing innovation while remaining committed to strong governance, disciplined partner selection and clear accountability."
Nowicki has helped a number of financial institutions build and scale national deposit strategies over the past decade. His most recent experience includes time as a consultant and Chief Banking Officer at Treasury Prime, a banking technology company that connects banks and fintech companies to deliver embedded banking services. He also previously led deposit and product development at BankProv and spent more than five years at Radius Bank in roles spanning strategic partnerships and small-business banking.
"Rhinebeck Bank has the capital, leadership commitment and community banking foundation to build a differentiated digital banking business," Nowicki said. "I look forward to helping create new funding and revenue channels that extend the Bank's reach while operating within a strong risk and compliance framework."
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About Rhinebeck Bank
Rhinebeck Bank is the wholly owned subsidiary of Rhinebeck Bancorp, Inc. (NASDAQ: RBKB). Since 1860, Rhinebeck Bank has provided relationship-focused financial services to consumers, businesses and municipalities throughout the Hudson Valley and surrounding markets. The Bank offers a comprehensive range of commercial and consumer banking, residential lending and wealth management services while remaining committed to delivering exceptional service and supporting the communities it serves. Learn more at www.RhinebeckBank.com.
CONTACT: Matthew Smith
President & CEO
(845) 454-8555
msmith@rhinebeckbank.com
SOURCE: Rhinebeck Bancorp
View the original press release on ACCESS Newswire
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
Who is Rhinebeck Bank's new chief digital banking officer?
Jeff Nowicki has been appointed chief digital banking officer of Rhinebeck Bank. He will lead the design and launch of its Direct Banking and Partner Banking initiatives, with responsibility for business development, digital deposit acquisition, embedded banking partnerships, product strategy, vendor management and cross-functional implementation.