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Rocky Brands, Inc. Announces Sale of NEOS Overshoe Brand
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NELSONVILLE, Ohio--(BUSINESS WIRE)--
Rocky Brands, Inc. (NASDAQ: RCKY) announced today that it has sold NEOS Overshoe to SureWerx, a leading global manufacturer of safety, tool & equipment products. Terms were not disclosed.
Rocky Brands acquired NEOS Overshoe in March 2021 when it purchased the performance and lifestyle footwear business from Honeywell. NEOS Overshoe has been designing and manufacturing premium overshoes built to protect workers and consumers alike from the elements since 1993. Co-headquartered in Vancouver, British Columbia, and Elgin, Illinois, SureWerx is a leading global supplier of professional safety products, tools, and equipment.
About Rocky Brands, Inc.
Rocky Brands, Inc. is a leading designer, manufacturer and marketer of premium quality footwear and apparel marketed under a portfolio of well recognized brand names. Brands in the portfolio include Rocky®, Georgia Boot®, Durango®, Lehigh®, The Original Muck Boot Company®, XTRATUF®, Servus®, NEOS® and Ranger®. More information can be found at RockyBrands.com.
since its inception in 1932, rocky brands, inc. (nasdaq: rcky) has grown into a global enterprise with distribution to more than 70 countries. the global headquarters, located in the scenic small town of nelsonville, oh employs about 400 local residents, with more than 2,800 employees worldwide, including an office in los angeles, ca and an international sales force and facilities in canada, china, puerto rico and the dominican republic. at rocky brands, inc., we design, develop, manufacture and market premium quality footwear and apparel. we are focused on growing our brands through product innovation, targeted sponsorships and social interaction with our consumers. we market compelling brands with innovative product lines that enhance consumers’ life experiences, resulting in a lifetime loyalty to rocky brands, inc. the rocky brands family of brands includes rocky®, georgia boot®, durango®, lehigh outfitters® and creative recreation®. our vision is to become a global leader in the ap
