Rocky Brands (RCKY) director offloads 989 shares at $51.87 average price

Rhea-AI Filing Summary

Rocky Brands, Inc. director William L. Jordan reported selling 989 shares of common stock on August 4, 2026 in an open-market or private transaction at a weighted average price of $51.87 per share, with trade prices ranging from $51.50 to $51.975. Following this sale, he directly holds 20,951 shares of Rocky Brands common stock. The Rule 10b5-1 trading plan checkbox was not marked for this transaction.

Insider Trade Summary

Net Seller: 989 shares

Net Sell 1 txn

Insider Jordan William L

Role Director

Sold 989 shs ($51K)

Type	Security	Shares	Price	Value
Sale	Common Stock, without par value F1	989	$51.87	$51K

Holdings After Transaction: Common Stock, without par value — 20,951 shares (Direct)

Footnotes (1)

1. F1. Price represents a weighted average of the sale price. Shares were sold at prices ranging from $51.50 to $51.975. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.

Key Figures

Shares sold: 989 shares Weighted average sale price: $51.87 per share Price range for sale: $51.50–$51.975 per share +2 more

5 metrics

Shares sold 989 shares Common Stock sale on August 4, 2026

Weighted average sale price $51.87 per share Non-derivative sale of common stock

Price range for sale $51.50–$51.975 per share Range of prices for the reported sale transactions

Shares held after transaction 20,951 shares Director’s direct ownership following the August 4, 2026 sale

Net shares sold 989 shares Net-sell activity from transaction summary

Key Terms

weighted average, Rule 10b5-1, Common Stock, without par value, open market or private transaction

4 terms

weighted average financial

"Price represents a weighted average of the sale price."

A weighted average is a way of calculating an overall number when some items matter more than others by giving each item a different level of importance, or weight. Investors use weighted averages to combine figures like prices, returns or earnings so the result reflects the size or significance of each part — like grading a class where a final exam counts more than a quiz, producing a score that better represents true performance.

Rule 10b5-1 regulatory

"The Rule 10b5-1 trading plan checkbox was not marked."

Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.

Common Stock, without par value financial

"security_title: Common Stock, without par value"

open market or private transaction financial

"transaction_code_description: Sale in open market or private transaction"

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Form 4 Insider Transactions: What Each Field Means →

Available on EDGAR 08/05/2026 - 04:13 PM Accepted by SEC EDGAR 08/05/2026 - 04:12 PM Learn about SEC filing dates

FAQ

What insider transaction did Rocky Brands (RCKY) disclose?

Rocky Brands disclosed that director William L. Jordan sold 989 shares of common stock on August 4, 2026. The sale was reported as an open-market or private transaction under SEC Form 4, reflecting a routine ownership update.

At what price did the Rocky Brands (RCKY) director sell shares?

The director’s sale used a weighted average price of $51.87 per share, with trades executed between $51.50 and $51.975. He agreed to provide detailed price breakdowns per share lot upon request by SEC staff, the issuer, or any security holder.

How many Rocky Brands (RCKY) shares does the director hold after the sale?

After selling 989 shares, director William L. Jordan directly holds 20,951 shares of Rocky Brands common stock. This figure represents his reported direct ownership immediately following the August 4, 2026 transaction disclosed in the Form 4 filing.

Was the Rocky Brands (RCKY) insider sale made under a Rule 10b5-1 plan?

No. The filing’s Rule 10b5-1 checkbox was not marked, indicating the reported sale of 989 shares was not affirmatively stated as being made under a pre-arranged 10b5-1 trading plan for this director.

What type of security did the Rocky Brands (RCKY) director sell?

The transaction involved Common Stock, without par value of Rocky Brands, Inc. The Form 4 lists this as a non-derivative security, meaning it was a direct share sale rather than an option exercise or other derivative-related transaction.

How many total shares were sold in this Rocky Brands (RCKY) insider trade?

The director sold 989 shares of Rocky Brands common stock. According to the filing’s transaction summary, this was a single non-derivative sale, resulting in net-sell activity of 989 shares with no corresponding purchases or option exercises reported.

SEC Form 4

FORM 4

UNITED STATES SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

STATEMENT OF CHANGES IN BENEFICIAL OWNERSHIP

Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934
or Section 30(h) of the Investment Company Act of 1940

OMB APPROVAL

OMB Number:			3235-0287
Estimated average burden
hours per response:			0.5

Check this box if no longer subject to Section 16. Form 4 or Form 5 obligations may continue. See Instruction 1(b).

Check this box to indicate that a transaction was made pursuant to a contract, instruction or written plan for the purchase or sale of equity securities of the issuer that is intended to satisfy the affirmative defense conditions of Rule 10b5-1(c). See Instruction 10.

1. Name and Address of Reporting Person^*

Jordan William L

(Last) (First) (Middle)

39 EAST CANAL STREET

(Street)

NELSONVILLE OHIO 45764

(City) (State) (Zip)

UNITED STATES

(Country)

2. Issuer Name and Ticker or Trading Symbol
ROCKY BRANDS, INC. [ RCKY ]

5. Relationship of Reporting Person(s) to Issuer
(Check all applicable)

X	Director		10% Owner
	Officer (give title below)		Other (specify below)

2a. Foreign Trading Symbol

3. Date of Earliest Transaction (Month/Day/Year)
08/04/2026

6. Individual or Joint/Group Filing (Check Applicable Line)

X	Form filed by One Reporting Person
	Form filed by More than One Reporting Person

4. If Amendment, Date of Original Filed (Month/Day/Year)

Table I - Non-Derivative Securities Acquired, Disposed of, or Beneficially Owned
1. Title of Security (Instr. 3)	2. Transaction Date (Month/Day/Year)	2A. Deemed Execution Date, if any (Month/Day/Year)	3. Transaction Code (Instr. 8)		4. Securities Acquired (A) or Disposed Of (D) (Instr. 3, 4 and 5)			5. Amount of Securities Beneficially Owned Following Reported Transaction(s) (Instr. 3 and 4)	6. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	7. Nature of Indirect Beneficial Ownership (Instr. 4)
			Code	V	Amount	(A) or (D)	Price
Common Stock, without par value	08/04/2026		S		989(1)	D	$51.87	20,951	D

Table II - Derivative Securities Acquired, Disposed of, or Beneficially Owned (e.g., puts, calls, warrants, options, convertible securities)
1. Title of Derivative Security (Instr. 3)	2. Conversion or Exercise Price of Derivative Security	3. Transaction Date (Month/Day/Year)	3A. Deemed Execution Date, if any (Month/Day/Year)	4. Transaction Code (Instr. 8)		5. Number of Derivative Securities Acquired (A) or Disposed of (D) (Instr. 3, 4 and 5)		6. Date Exercisable and Expiration Date (Month/Day/Year)		7. Title and Amount of Securities Underlying Derivative Security (Instr. 3 and 4)		8. Price of Derivative Security (Instr. 5)	9. Number of derivative Securities Beneficially Owned Following Reported Transaction(s) (Instr. 4)	10. Ownership Form: Direct (D) or Indirect (I) (Instr. 4)	11. Nature of Indirect Beneficial Ownership (Instr. 4)
				Code	V	(A)	(D)	Date Exercisable	Expiration Date	Title	Amount or Number of Shares

Explanation of Responses:

1. Price represents a weighted average of the sale price. Shares were sold at prices ranging from $51.50 to $51.975. Upon the request by the SEC staff, the Issuer, or a security holder of the Issuer, the reporting person will provide the full information about the number of shares sold at each separate price.

	Jeremy D. Siegfried, Attorney-in-Fact	08/05/2026
	** Signature of Reporting Person	Date
Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.
* If the form is filed by more than one reporting person, see Instruction 4 (b)(v).
** Intentional misstatements or omissions of facts constitute Federal Criminal Violations See 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).
Note: File three copies of this Form, one of which must be manually signed. If space is insufficient, see Instruction 6 for procedure.
Persons who respond to the collection of information contained in this form are not required to respond unless the form displays a currently valid OMB Number.
* Form 4: SEC 1474 (03-26)