AllianceBernstein (RCKY) reports 8.6% Rocky Brands stake in amended 13G

Rhea-AI Filing Summary

AllianceBernstein L.P. filed an amended Schedule 13G reporting passive ownership of Rocky Brands Inc common stock. AllianceBernstein beneficially owns 647,175 shares of Rocky Brands, representing 8.6% of the outstanding common stock, acquired solely for investment purposes on behalf of client discretionary investment advisory accounts.

The firm reports sole voting power over 612,528 shares and sole dispositive power over 647,175 shares, with no shared voting or dispositive power. AllianceBernstein is a majority-owned subsidiary of Equitable Holdings, Inc. but states it operates under independent management and makes independent decisions from its parent.

Key Figures

Beneficial ownership: 647,175 shares Percent of class: 8.6% Sole voting power: 612,528 shares +3 more

6 metrics

Beneficial ownership 647,175 shares Common stock of Rocky Brands Inc reported by AllianceBernstein L.P.

Percent of class 8.6% Portion of Rocky Brands common stock beneficially owned by AllianceBernstein

Sole voting power 612,528 shares Shares of Rocky Brands over which AllianceBernstein has sole voting power

Sole dispositive power 647,175 shares Shares of Rocky Brands over which AllianceBernstein has sole dispositive power

Shared voting power 0 No shared voting power reported over Rocky Brands shares

Shared dispositive power 0 No shared dispositive power reported over Rocky Brands shares

Key Terms

Schedule 13G/A, beneficially owned, Sole Voting Power, dispositive power, +1 more

5 terms

Schedule 13G/A regulatory

"AllianceBernstein L.P. filed an amended Schedule 13G reporting passive ownership"

A Schedule 13G/A is an amended public filing with the U.S. securities regulator that updates a previous Schedule 13G, disclosing when an individual or group holds a substantial (typically over 5%) stake in a company and is claiming a passive, non‑controlling intent. Investors monitor these updates because rising or falling holdings can signal changing confidence, potential future moves, or shifts in voting power — like watching a public ledger where large shareholders quietly adjust their positions.

beneficially owned financial

"Amount beneficially owned: 647,175 shares acquired solely for investment purposes"

Beneficially owned describes securities or assets where a person has the economic rights and control—such as the right to receive dividends and to direct voting—even if legal title is held in another name. Think of it like having the keys and using a car that’s registered to someone else: you get the benefits and make decisions. Investors care because beneficial ownership reveals who truly controls value and voting power, affecting corporate decisions and takeover dynamics.

Sole Voting Power financial

"Sole Voting Power 612,528.00 6 | Shared Voting Power 0.00"

Sole voting power is the exclusive right to cast votes attached to a shareholder’s stock without needing approval from anyone else. Like holding the only remote control for a TV, it lets that holder decide corporate matters such as board members, mergers, and policy changes, making it important to investors because it concentrates control and can strongly influence a company’s strategy and the value of its shares.

dispositive power financial

"Sole Dispositive Power 647,175.00 8 | Shared Dispositive Power 0.00"

Dispositive power is the authority to decide the final outcome of an asset, legal claim, contract, or corporate action — in effect the power to dispose of or resolve something. For investors it matters because whoever holds that authority can determine who gets paid, who controls an asset or vote, and how risks and returns are allocated; think of it like holding the key that lets you lock in the winner or loser in a deal.

discretionary investment advisory accounts financial

"shares acquired solely for investment purposes on behalf of client discretionary investment advisory accounts"

FAQ

What percentage of Rocky Brands (RCKY) does AllianceBernstein now own?

AllianceBernstein L.P. reports beneficial ownership of 8.6% of Rocky Brands Inc common stock. This corresponds to 647,175 shares, held for client discretionary investment advisory accounts on a passive, investment-only basis.

How many Rocky Brands (RCKY) shares does AllianceBernstein control voting for?

AllianceBernstein reports sole voting power over 612,528 shares of Rocky Brands common stock. It reports no shared voting power, indicating voting authority is held solely, not jointly, for these shares.

How many Rocky Brands (RCKY) shares does AllianceBernstein beneficially own?

AllianceBernstein L.P. reports it beneficially owns 647,175 shares of Rocky Brands Inc common stock. These shares are held for client discretionary investment advisory accounts and are described as acquired solely for investment purposes.

Does AllianceBernstein share dispositive power over Rocky Brands (RCKY) shares?

AllianceBernstein reports sole dispositive power over 647,175 shares of Rocky Brands and no shared dispositive power. Sole dispositive power means it has authority to decide whether to sell or hold these shares on behalf of its clients.

Is AllianceBernstein’s stake in Rocky Brands (RCKY) considered passive or activist?

The stake is described as acquired solely for investment purposes, indicating a passive investment. The filing is a Schedule 13G/A, typically used for investors who are not seeking to influence control of the issuer.

What is the relationship between AllianceBernstein and Equitable Holdings regarding Rocky Brands (RCKY)?

AllianceBernstein is a majority-owned subsidiary of Equitable Holdings, Inc. It states it operates under independent management and makes independent decisions from Equitable Holdings, which calculates and reports beneficial ownership separately.

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Available on EDGAR 08/14/2026 - 03:31 PM Accepted by SEC EDGAR 08/14/2026 - 03:30 PM Learn about SEC filing dates

SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549

SCHEDULE 13G

UNDER THE SECURITIES EXCHANGE ACT OF 1934

(Amendment No. 1)

Rocky Brands Inc

(Name of Issuer)

Common Stock

(Title of Class of Securities)

774515100

(CUSIP Number)

06/30/2026

(Date of Event Which Requires Filing of this Statement)

Check the appropriate box to designate the rule pursuant to which this Schedule is filed:

Rule 13d-1(b)

Rule 13d-1(c)

Rule 13d-1(d)

schemaVersion:

SCHEDULE 13G

CUSIP Number(s): 774515100

1

Names of Reporting Persons

AllianceBernstein L.P.

2

Check the appropriate box if a member of a Group (see instructions)

(a)
(b)

3

Sec Use Only

4

Citizenship or Place of Organization

DELAWARE

Number of Shares Beneficially Owned by Each Reporting Person With:

5	Sole Voting Power 612,528.00
6	Shared Voting Power 0.00
7	Sole Dispositive Power 647,175.00
8	Shared Dispositive Power 0.00

9

Aggregate Amount Beneficially Owned by Each Reporting Person

647,175.00

10

Check box if the aggregate amount in row (9) excludes certain shares (See Instructions)

11

Percent of class represented by amount in row (9)

8.6 %

12

Type of Reporting Person (See Instructions)

IA

SCHEDULE 13G

Item 1.
(a)	Name of issuer: Rocky Brands Inc
(b)	Address of issuer's principal executive offices: 39 EAST CANAL STREET,, NELSONVILLE,, OH, 45764
Item 2.
(a)	Name of person filing: AllianceBernstein L.P. ("AllianceBernstein L.P.")
(b)	Address or principal business office or, if none, residence: 501 Commerce Street, Nashville, TN 37203 All media outlets, please contact Jennifer Will at AllianceBernstein (212-969-1157) with any questions. All other questions can be directed to Section13USFilings@alliancebernstein.com.
(c)	Citizenship: Delaware
(d)	Title of class of securities: Common Stock
(e)	CUSIP No.: 774515100
Item 3.	If this statement is filed pursuant to §§ 240.13d-1(b) or 240.13d-2(b) or (c), check whether the person filing is a:
(a)	Broker or dealer registered under section 15 of the Act (15 U.S.C. 78o);
(b)	Bank as defined in section 3(a)(6) of the Act (15 U.S.C. 78c);
(c)	Insurance company as defined in section 3(a)(19) of the Act (15 U.S.C. 78c);
(d)	Investment company registered under section 8 of the Investment Company Act of 1940 (15 U.S.C. 80a-8);
(e)	An investment adviser in accordance with § 240.13d-1(b)(1)(ii)(E);
(f)	An employee benefit plan or endowment fund in accordance with § 240.13d-1(b)(1)(ii)(F);
(g)	A parent holding company or control person in accordance with § 240.13d-1(b)(1)(ii)(G);
(h)	A savings associations as defined in Section 3(b) of the Federal Deposit Insurance Act (12 U.S.C. 1813);
(i)	A church plan that is excluded from the definition of an investment company under section 3(c)(14) of the Investment Company Act of 1940 (15 U.S.C. 80a-3);
(j)	A non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J). If filing as a non-U.S. institution in accordance with § 240.13d-1(b)(1)(ii)(J), please specify the type of institution:
(k)	Group, in accordance with Rule 240.13d-1(b)(1)(ii)(K).
Item 4.	Ownership
(a)	Amount beneficially owned: 647,175 shares acquired solely for investment purposes on behalf of client discretionary investment advisory accounts.* *AllianceBernstein L.P. is a majority owned subsidiary of Equitable Holdings, Inc. ("EQH"). AllianceBernstein operates under independent management and makes independent decisions from EQH and its respective subsidiaries, and EQH calculates and reports beneficial ownership separately from AllianceBernstein pursuant to guidance provided by the Securities and Exchange Commission in Release Number 34-39538 (January 12, 1998).
(b)	Percent of class: 8.6 %
(c)	Number of shares as to which the person has:
	(i) Sole power to vote or to direct the vote: 612,528
	(ii) Shared power to vote or to direct the vote: 0
	(iii) Sole power to dispose or to direct the disposition of: 647,175
	(iv) Shared power to dispose or to direct the disposition of: 0
Item 5.	Ownership of 5 Percent or Less of a Class.
	Not Applicable
Item 6.	Ownership of more than 5 Percent on Behalf of Another Person.
	Not Applicable
Item 7.	Identification and Classification of the Subsidiary Which Acquired the Security Being Reported on by the Parent Holding Company or Control Person.
	Not Applicable
Item 8.	Identification and Classification of Members of the Group.
	Not Applicable
Item 9.	Notice of Dissolution of Group.
	Not Applicable

Item 10.

Certifications:

By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under § 240.14a-11.

SIGNATURE

After reasonable inquiry and to the best of my knowledge and belief, I certify that the information set forth in this statement is true, complete and correct.

AllianceBernstein L.P.

Signature:	Marcus Edwards
Name/Title:	AVP/ Senior Compliance Associate
Date:	08/14/2026