Reborn Coffee Expands into Georgia and Armenia Through Licensing Agreement with Arjomand Group and IG International
Reborn Coffee (Nasdaq: REBN) has signed a strategic licensing agreement with The Arjomand Group and IG International to expand into Georgia and Armenia. Through this partnership, IG International gains exclusive rights to develop and operate Reborn Coffee-branded locations across both countries.
The expansion leverages Georgia and Armenia's positions as economic gateways between Europe and Asia, targeting key metropolitan areas including Tbilisi, Batumi, and Yerevan. The licensing agreement includes an initial fee and milestone-based payments, enabling Reborn's expansion without capital investment while generating recurring revenue.
This move aligns with growing regional business confidence and Georgia's increasing European integration, furthering Reborn's international growth strategy which now spans the Middle East, Asia, and Europe.
Reborn Coffee (Nasdaq: REBN) ha firmato un accordo strategico di licenza con The Arjomand Group e IG International per espandersi in Georgia e Armenia. Grazie a questa collaborazione, IG International ottiene i diritti esclusivi per sviluppare e gestire punti vendita con il marchio Reborn Coffee in entrambi i paesi.
L'espansione sfrutta la posizione di Georgia e Armenia come porte economiche tra Europa e Asia, puntando alle principali aree metropolitane come Tbilisi, Batumi e Yerevan. L'accordo di licenza prevede un pagamento iniziale e compensi basati su obiettivi, permettendo a Reborn di crescere senza investimenti di capitale e generando entrate ricorrenti.
Questa iniziativa è in linea con la crescente fiducia imprenditoriale regionale e l'integrazione europea in aumento della Georgia, rafforzando la strategia di crescita internazionale di Reborn che ora copre Medio Oriente, Asia ed Europa.
Reborn Coffee (Nasdaq: REBN) ha firmado un acuerdo estratégico de licencia con The Arjomand Group e IG International para expandirse en Georgia y Armenia. A través de esta asociación, IG International obtiene los derechos exclusivos para desarrollar y operar locales con la marca Reborn Coffee en ambos países.
La expansión aprovecha la posición de Georgia y Armenia como puertas económicas entre Europa y Asia, enfocándose en áreas metropolitanas clave como Tiflis, Batumi y Ereván. El acuerdo de licencia incluye una tarifa inicial y pagos basados en hitos, permitiendo la expansión de Reborn sin inversión de capital y generando ingresos recurrentes.
Esta acción está alineada con la creciente confianza empresarial regional y la creciente integración europea de Georgia, impulsando la estrategia de crecimiento internacional de Reborn que ahora abarca Medio Oriente, Asia y Europa.
Reborn Coffee (나스닥: REBN)는 The Arjomand Group 및 IG International과 전략적 라이선스 계약을 체결하여 조지아와 아르메니아로 확장합니다. 이번 파트너십을 통해 IG International은 두 국가에서 Reborn Coffee 브랜드 매장을 개발하고 운영할 독점 권리를 확보하게 되었습니다.
이번 확장은 조지아와 아르메니아가 유럽과 아시아를 잇는 경제적 관문으로서의 위치를 활용하며, 트빌리시, 바투미, 예레반 등 주요 대도시를 목표로 합니다. 라이선스 계약에는 초기 수수료와 성과 기반 지급이 포함되어 있어 Reborn이 자본 투자 없이 확장하면서 지속적인 수익을 창출할 수 있습니다.
이 조치는 지역 내 비즈니스 신뢰도 상승과 조지아의 유럽 통합 증대와 맞물려, 중동, 아시아, 유럽을 아우르는 Reborn의 국제 성장 전략을 더욱 강화합니다.
Reborn Coffee (Nasdaq : REBN) a signé un accord de licence stratégique avec The Arjomand Group et IG International pour s'étendre en Géorgie et en Arménie. Grâce à ce partenariat, IG International obtient les droits exclusifs pour développer et exploiter des établissements sous la marque Reborn Coffee dans ces deux pays.
Cette expansion tire parti de la position de la Géorgie et de l'Arménie en tant que portes économiques entre l'Europe et l'Asie, ciblant les principales zones métropolitaines telles que Tbilissi, Batoumi et Erevan. L'accord de licence comprend des frais initiaux et des paiements basés sur des étapes clés, permettant à Reborn de croître sans investissement en capital tout en générant des revenus récurrents.
Cette initiative s'inscrit dans un contexte de confiance commerciale régionale croissante et d'intégration européenne renforcée de la Géorgie, renforçant la stratégie de croissance internationale de Reborn qui couvre désormais le Moyen-Orient, l'Asie et l'Europe.
Reborn Coffee (Nasdaq: REBN) hat eine strategische Lizenzvereinbarung mit The Arjomand Group und IG International unterzeichnet, um in Georgien und Armenien zu expandieren. Durch diese Partnerschaft erhält IG International exklusive Rechte zur Entwicklung und zum Betrieb von Reborn Coffee-Standorten in beiden Ländern.
Die Expansion nutzt die Position Georgiens und Armeniens als wirtschaftliche Tore zwischen Europa und Asien und zielt auf wichtige Metropolregionen wie Tiflis, Batumi und Jerewan ab. Die Lizenzvereinbarung beinhaltet eine anfängliche Gebühr sowie zahlungen basierend auf Meilensteinen, wodurch Reborn ohne Kapitalinvestitionen expandieren und wiederkehrende Einnahmen generieren kann.
Dieser Schritt entspricht dem wachsenden regionalen Geschäftsklima und der zunehmenden europäischen Integration Georgiens und stärkt die internationale Wachstumsstrategie von Reborn, die nun den Nahen Osten, Asien und Europa umfasst.
- Strategic entry into emerging markets with growing consumer demand
- Low-capital expansion through licensing model with recurring revenue
- Partnership with established regional operators in key metropolitan areas
- Alignment with Georgia's European integration process and pro-business environment
- Success dependent on regional partners' execution capabilities
- Potential challenges in adapting to local market preferences
- Political and economic risks in emerging markets
Insights
Reborn Coffee's licensing deal in Georgia and Armenia creates low-capital expansion opportunity with recurring revenue potential in emerging markets.
Reborn Coffee's new licensing agreement with Arjomand Group and IG International represents a capital-light approach to international expansion, perfectly aligned with their stated global growth strategy. This deal grants exclusive development rights across Georgia and Armenia to IG International, creating a
The Caucasus region offers strategic advantages as it sits at the crossroads between Europe and Asia. Georgia's reaffirmed commitment to European integration, as highlighted by Prime Minister Kobakhidze's recent statements, creates a business-friendly environment that reduces typical expansion risks. Both markets feature growing urban centers (Tbilisi, Batumi, and Yerevan) with developing café cultures that align well with Reborn's premium positioning.
This agreement follows Reborn's established pattern of using master franchise and licensing agreements to penetrate international markets across the Middle East, Asia, and Europe. The structure allows IG International to adapt Reborn's concept to local preferences while maintaining brand standards - a crucial balance for successful international expansion.
For a smaller Nasdaq-listed company like Reborn, this licensing model provides validation of their brand's international appeal while enabling them to concentrate resources on core operations rather than capital-intensive direct expansion. The deal helps diversify geographic revenue sources and reduces dependence on any single market.
Strategic Partnership Strengthens Reborn’s Presence in the Caucasus Region and Aligns with Growing Regional Business Confidence
BREA, Calif., July 22, 2025 (GLOBE NEWSWIRE) -- Reborn Coffee Inc. (Nasdaq: REBN), a leader in the specialty coffee market, today announced it has signed a strategic licensing agreement with The Arjomand Group and IG International, officially marking Reborn’s expansion into the Republics of Georgia and Armenia.
The agreement grants IG International exclusive rights to develop and operate Reborn Coffee-branded locations across both Georgia and Armenia, under the framework of a regional licensing partnership facilitated by The Arjomand Group. The move reflects Reborn’s ongoing international expansion strategy and positions the brand at the center of two emerging markets with growing consumer demand and increased alignment with European economic standards.
This announcement coincides with rising business confidence in the region. Georgian Prime Minister Irakli Kobakhidze recently reaffirmed the irreversibility of Georgia’s European integration process in a meeting with the local business community, signaling continued momentum for foreign investment and global brand entry.
“This partnership across Georgia and Armenia marks a powerful next step in our global strategy,” said Jay Kim, CEO of Reborn Coffee. “With The Arjomand Group’s reach and IG International’s operational presence in the Caucasus region, we’re tapping into dynamic, forward-looking markets that share our values of quality, hospitality, and growth.”
Georgia: A Strategic Launchpad for Eurasian Growth
Both Georgia and Armenia offer unique positioning as economic gateways between Europe and Asia. With pro-business environments, a growing café culture, and expanding urban centers, the two nations present strong platforms for Reborn’s premium coffee experience and lifestyle-oriented retail model.
IG International, a regional operator with diversified investments in real estate, consumer services, and logistics, will oversee the rollout of Reborn Coffee stores in key metropolitan areas such as Tbilisi, Batumi, and Yerevan. The company will implement Reborn’s brand standards while adapting layouts and offerings to local preferences.
Licensing Model Designed for Scalable, Low-Capital Growth
The licensing agreement includes an initial fee and a structured milestone-based payment fee schedule. This structure fosters alignment between Reborn and its partners while delivering recurring revenue and facilitating rapid expansion without capital investment from the Company.
This latest signing further validates Reborn’s international growth model, which is now supporting expansion across the Middle East, Asia, and Europe through master franchise and licensing agreements.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is a California-based specialty coffee retailer focused on delivering high-quality, handcrafted coffee experiences. With a growing global footprint and a dedication to innovation, Reborn is redefining the coffeehouse model through its premium products and technology-forward initiatives.
Forward-Looking Statements
All statements in this release that are not based on historical fact are “forward-looking statements.” While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (“SEC”) including our Form 10-K for the year ended December 31, 2024, which can be found on the SEC’s website at www.sec.gov. Such risks, uncertainties, and other factors include, but are not limited to, the Company’s ability to continue as a going concern as indicated in an explanatory paragraph in the Company’s independent registered public accounting firm’s audit report as a result of recurring net losses, among other things, the Company’s ability to successfully open the additional locations described herein as planned or at all, the Company’s ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.
Contacts
Investor Relations Contact:
Chris Tyson
Executive Vice President
MZ North America
REBN@mzgroup.us
949-491-8235
Company Contact:
Reborn Coffee, Inc.
ir@reborncoffee.com
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