Reborn Coffee Secures $1.7 Million Master License Deal with Arjomand Group, Accelerating Expansion into Middle East and Europe
Reborn Coffee (Nasdaq: REBN) has secured a significant $1.7 million master licensing agreement with Arjomand Group to expand into Middle East, Europe, and MENA markets. The partnership includes a milestone-based payment structure and licensing fees.
The company is establishing a flagship drive-thru store at Abu Dhabi Group's headquarters, marking its entry into the Gulf region. The expansion plan includes distribution to 17 hotels and thousands of corporate employees, creating a strong foundation for brand growth in the UAE and surrounding markets.
Reborn Coffee (Nasdaq: REBN) ha siglato un importante accordo di licenza master da 1,7 milioni di dollari con Arjomand Group per espandersi nei mercati del Medio Oriente, Europa e MENA. La partnership prevede una struttura di pagamento basata su traguardi e commissioni di licenza.
L'azienda sta aprendo un negozio drive-thru di punta presso la sede di Abu Dhabi Group, segnando il suo ingresso nella regione del Golfo. Il piano di espansione include la distribuzione a 17 hotel e migliaia di dipendenti aziendali, creando una solida base per la crescita del marchio negli Emirati Arabi Uniti e nei mercati limitrofi.
Reborn Coffee (Nasdaq: REBN) ha asegurado un importante acuerdo de licencia maestra por 1,7 millones de dólares con Arjomand Group para expandirse en los mercados de Medio Oriente, Europa y MENA. La asociación incluye una estructura de pagos basada en hitos y tarifas de licencia.
La compañía está estableciendo una tienda drive-thru emblemática en la sede de Abu Dhabi Group, marcando su entrada en la región del Golfo. El plan de expansión incluye la distribución a 17 hoteles y miles de empleados corporativos, creando una base sólida para el crecimiento de la marca en los EAU y mercados cercanos.
Reborn Coffee (나스닥: REBN)은 중동, 유럽 및 MENA 시장으로 확장하기 위해 Arjomand Group과 170만 달러 규모의 마스터 라이선스 계약을 체결했습니다. 이 파트너십은 이정표 기반 지급 구조와 라이선스 수수료를 포함합니다.
회사는 걸프 지역 진출을 알리는 아부다비 그룹 본사에 플래그십 드라이브스루 매장을 설립하고 있습니다. 확장 계획에는 17개 호텔과 수천 명의 기업 직원에 대한 유통이 포함되어 있어 UAE 및 인근 시장에서 브랜드 성장을 위한 견고한 기반을 마련합니다.
Reborn Coffee (Nasdaq : REBN) a conclu un accord important de licence principale de 1,7 million de dollars avec Arjomand Group pour s'étendre aux marchés du Moyen-Orient, d'Europe et de la région MENA. Ce partenariat comprend une structure de paiement basée sur des étapes clés et des frais de licence.
L'entreprise établit un magasin drive-thru phare au siège du groupe Abu Dhabi, marquant son entrée dans la région du Golfe. Le plan d'expansion prévoit la distribution à 17 hôtels et des milliers d'employés d'entreprise, créant une base solide pour la croissance de la marque aux Émirats arabes unis et sur les marchés environnants.
Reborn Coffee (Nasdaq: REBN) hat eine bedeutende Master-Lizenzvereinbarung über 1,7 Millionen US-Dollar mit der Arjomand Group abgeschlossen, um in den Nahen Osten, Europa und die MENA-Märkte zu expandieren. Die Partnerschaft umfasst eine zahlungsbasierte Struktur mit Meilensteinen und Lizenzgebühren.
Das Unternehmen errichtet einen Flaggschiff-Drive-Thru-Store am Hauptsitz der Abu Dhabi Group, was den Eintritt in die Golfregion markiert. Der Expansionsplan beinhaltet die Distribution an 17 Hotels und Tausende von Firmenmitarbeitern und schafft eine starke Grundlage für das Markenwachstum in den VAE und den umliegenden Märkten.
- Secured $1.7 million master licensing agreement for international expansion
- Strategic partnership with influential Arjomand Group provides access to multiple high-growth markets
- Distribution secured for 17 hotels and thousands of corporate employees in UAE
- Milestone-based payment structure ensures long-term commitment and sustainable growth
- Success depends heavily on performance in untested international markets
- Execution risks in adapting to different regional market preferences
Insights
Reborn Coffee's $1.7M licensing deal with Arjomand Group provides strategic entry into MENA/Europe with minimal capital risk.
This master licensing agreement represents a significant strategic development for Reborn Coffee as it accelerates the company's international expansion without requiring substantial direct capital investment. The
The partnership strategically positions Reborn to penetrate high-growth markets across the Middle East, Europe, and MENA regions by leveraging Arjomand's local expertise and distribution networks. Most notably, the planned Abu Dhabi flagship drive-thru creates an immediate brand foothold, while access to 17 hotels and thousands of corporate employees provides built-in customer channels that would typically require years to develop independently.
For a Nasdaq-listed specialty coffee retailer like Reborn, this represents a capital-efficient expansion model that addresses key challenges in international growth: market knowledge, regulatory navigation, and infrastructure development. The deal structure indicates Reborn is pursuing a franchise/licensing model rather than direct ownership, suggesting management is prioritizing brand reach and recurring revenue streams over operational control in these markets.
Milestone Agreement Marks Strategic Entry into MENA and European Markets with Multi-Year Revenue Commitments
BREA, Calif., July 16, 2025 (GLOBE NEWSWIRE) -- Reborn Coffee Inc. (Nasdaq: REBN), a leader in the specialty coffee market, today announced it has entered into a master licensing agreement valued at
Under the terms of the agreement, Arjomand Group will lead the development of Reborn Coffee-branded retail locations and product lines throughout high-growth markets across the Middle East, Europe, and MENA regions. The deal supports Reborn’s broader global expansion strategy by combining regional expertise with brand-driven scalability.
To promote sustained growth and long-term alignment, the agreement includes a milestone-based payment structure. A licensing fee will be paid upon execution. This phased approach reflects the long-term nature of the partnership and underscores both parties’ commitment to expanding Reborn Coffee’s footprint across key international markets.
“This agreement with the Arjomand Group is more than a financial milestone — it is a strategic inflection point for our brand,” said Jay Kim, CEO of Reborn Coffee. “With their operational reach and regional expertise, we’re entering new markets with a powerful partner that shares our vision of building a lifestyle-driven, premium coffee brand.”
Middle East Momentum: UAE Flagship in Progress
Reborn is currently finalizing a flagship drive-thru store at the Abu Dhabi Group’s headquarters, a central component of its entry into the Gulf region. The partnership will also extend distribution to 17 hotels and several thousand corporate employees, creating a highly visible launchpad for Reborn’s brand in the UAE and beyond.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is a California-based specialty coffee retailer focused on delivering high-quality, handcrafted coffee experiences. With a growing global footprint and a dedication to innovation, Reborn is redefining the coffeehouse model through its premium products and technology-forward initiatives.
Forward-Looking Statements
All statements in this release that are not based on historical fact are “forward-looking statements.” While management has based any forward-looking statements included in this release on its current expectations, the information on which such expectations were based may change. Forward-looking statements involve inherent risks and uncertainties which could cause actual results to differ materially from those in the forward-looking statements, as a result of various factors including those risks and uncertainties described in the Risk Factors and Management’s Discussion and Analysis of Financial Condition and Results of Operations sections of our recent filings with the Securities and Exchange Commission (“SEC”) including our Form 10-K for the year ended December 31, 2024, which can be found on the SEC’s website at www.sec.gov. Such risks, uncertainties, and other factors include, but are not limited to, the Company’s ability to continue as a going concern as indicated in an explanatory paragraph in the Company’s independent registered public accounting firm’s audit report as a result of recurring net losses, among other things, the Company’s ability to successfully open the additional locations described herein as planned or at all, the Company’s ability to expand its business both within and outside of California (including as it relates to increasing sales and growing Average Unit Volumes at our existing stores), the degree of customer loyalty to our stores and products, the fluctuation of economic conditions, competition and inflation. We urge you to consider those risks and uncertainties in evaluating our forward-looking statements. We caution readers not to place undue reliance upon any such forward-looking statements, which speak only as of the date made. The Company undertakes no obligation to update these statements for revisions or changes after the date of this release, except as required by law.
Contacts
Investor Relations Contact:
Chris Tyson
Executive Vice President
MZ North America
REBN@mzgroup.us
949-491-8235
Company Contact:
Reborn Coffee, Inc.
ir@reborncoffee.com
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