U.S. Homeowners Are Remodeling Instead of Relocating
Key Terms
cash-out refinance financial
About two-thirds of homeowners who recently made renovations chose to upgrade their home instead of moving to a new place, per a recent Redfin survey
For many, renovating is a deliberate alternative to seeking out a different home. Roughly two-thirds (
This report is based on a Redfin-commissioned survey fielded by Ipsos in November 2025, fielded to 4,000
Homeowners are staying put because it is expensive to move. With high mortgage rates and home prices, moving isn’t an affordable option for many Americans—especially when about
Gen Zers and millennial homeowners are more likely than their older counterparts to remodel instead of move, with
“Many Americans are choosing to stay put and make the home they already have work for them,” said Chen Zhao, Redfin’s head of economics research. “That could mean improving outdated spaces, adding space for a growing family or reconfiguring the existing space so it works for everyone. Younger homeowners are especially likely to renovate instead of jumping to a different house; they’re earlier in their homeownership journey and more willing to invest in improvements to build equity. Those with kids living at home are often motivated to plant deeper roots where they are so they can stay in the same school district and community.”
Most Homeowners Who Opt to Renovate Spend Under
A lot of renovators are opting for meaningful improvements without busting their budget on a complete remodel.
Roughly a quarter (
Fresh Paint, Bathrooms and Kitchens Are Most Popular Improvements
Painting is the most popular upgrade; nearly half (
Climate resiliency is important to some homeowners, too: About one in seven (
One way to fund renovations is with a cash-out refinance, which allows homeowners to use the equity they’ve built up in their house to pay for upgrades. Rocket Mortgage offers cash-out refinances, in which homeowners take out a bigger loan in exchange for putting cash in their pocket.
Home improvements not only provide homeowners with the space and features they need to make their house comfortable, but they can be worthwhile in the long run. “If you can afford it, investing time and money into making your house look and feel better can help when it comes time to sell,” said Jo Chavez, a Redfin Premier agent in
To view the full report, including charts and a full survey methodology, please visit:
https://www.redfin.com/news/survey-homeowners-remodel-not-renovate
About Redfin
Redfin is a technology-driven real estate company with the country's most-visited real estate brokerage website. As part of Rocket Companies (NYSE: RKT), Redfin is creating an integrated homeownership platform from search to close to make the dream of homeownership more affordable and accessible for everyone. Redfin’s clients can see homes first with on-demand tours, easily apply for a home loan with Rocket Mortgage, and save thousands in fees while working with a top local agent.
You can find more information about Redfin and get the latest housing market data and research at https://www.redfin.com/news. For more information about Rocket Companies, visit https://www.rocketcompanies.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20260417938810/en/
Contact Redfin Journalist Services:
Kenneth Applewhaite
press@redfin.com
Source: Redfin