Ensana Hotels Partners with Sabre to Elevate Wellness Hospitality Through SynXis Retailing
Rhea-AI Summary
Sabre (NASDAQ: SABR) has entered a multi-year partnership with Ensana Hotels, Europe's leading health spa operator, to implement its advanced SynXis platform and solutions. The collaboration aims to modernize operations and support Ensana's expansion across Europe, Asia, and the Middle East.
The partnership centers on deploying SynXis Retailing, enabling Ensana to monetize spa and wellness offerings beyond traditional room sales. The implementation includes comprehensive solutions such as the SynXis Booking Engine, Corporate Booking Tool, and GDS Distribution, focusing on streamlining operations and driving revenue growth.
A key feature is the Corporate Booking Tool, providing efficient management of direct corporate bookings to help Ensana distribute digitally to important business segments. The partnership positions Sabre as a significant player in the wellness hospitality sector, emphasizing technology that helps hotels maximize revenue beyond room sales.
Positive
- Multi-year agreement expands Sabre's market presence in wellness hospitality sector
- Partnership enables new revenue streams beyond traditional room sales
- Strategic expansion into Europe, Asia, and Middle East markets
Negative
- None.
News Market Reaction
On the day this news was published, SABR gained 2.97%, reflecting a moderate positive market reaction.
Data tracked by StockTitan Argus on the day of publication.
Luxury Wellness Brand to Offer Personalized Spa, Wellness, and Resort Experiences with Advanced Retailing Technology
A key aspect of this collaboration is the deployment of SynXis Retailing, enabling Ensana Hotels to go beyond room sales and fully monetize its spa and wellness offerings. Seamlessly supporting Ensana's business model, the SynXis platform will also provide advanced distribution, flexible retailing, and smooth integration with property and revenue management systems—helping to streamline operations, boost bookings, and drive revenue growth as Ensana expands.
"This partnership is a testament to our mission of enabling hotels to become true retailers, moving beyond traditional room sales to unlock the full potential of their offerings," said Frank Trampert, Senior Vice President, Global Managing Director at Sabre Hospitality. "With SynXis Retailing, Ensana Hotels can better package and sell spa and wellness experiences, creating new revenue streams while delivering exceptional value to their guests. This is the future of hospitality—where every touchpoint becomes an opportunity to engage, personalize, and grow."
In addition to SynXis Retailing, this agreement includes a comprehensive suite of solutions, including the SynXis Booking Engine, Corporate Booking Tool, and GDS Distribution. These tools, combined with integrations to other critical technology partners will help Ensana optimize operations and deliver personalized guest experiences. A key factor in Ensana's decision to choose Sabre was the Corporate Booking Tool, which provides a seamless and efficient way to manage direct corporate bookings, aligning with the hotel group's business needs to distribute digitally and more efficiently to important business segments.
"This collaboration marks an important milestone for Ensana as we continue to expand as leaders in the health spa hospitality sector," said Frank Halmos, Chief Executive Officer, Ensana Hotels. "Sabre's innovative technology, particularly its retailing and corporate booking capabilities, will help us provide more personalized and flexible booking experiences, allowing us to better serve our guests and business partners."
By equipping Ensana with innovative technology, Sabre reinforces its role as a trusted partner in the evolving wellness hospitality sector. This collaboration underscores Sabre Hospitality's leadership in delivering cutting-edge technology that supports hotels in maximizing their revenue potential beyond traditional room sales.
About Sabre Corporation
Sabre Corporation is a leading technology company that takes on the biggest opportunities and solves the most complex challenges in travel. Sabre harnesses speed, scale and insights to build tomorrow's technology today – empowering airlines, hoteliers, agencies and other partners to retail, distribute and fulfill travel worldwide. Headquartered in Southlake, Texas,
About Ensana Hotels
Ensana is
For more information visit www.ensanahotels.com.
SABR-F
Media Contacts:
Cassidy Smith-Broyles
Cassidy.Smith-Broyles@sabre.com
Fatin Said
sabrenews@sabre.com
Investors
Brian Evans
sabre.investorrelations@sabre.com
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SOURCE Sabre Corporation
FAQ
What technology solutions are included in the Sabre-Ensana partnership for SABR investors?
Which regions will Ensana's expansion cover using SABR's SynXis platform?
How will the SynXis Retailing platform benefit Ensana's revenue strategy?
What specific business segment does SABR's Corporate Booking Tool target for Ensana?
