Springbig Launches Face ID for Gated Links, Delivering the Fastest and Most Secure Message Experience in Regulated Retail

Rhea-AI Summary

Springbig (NASDAQ:SBIG) announced on Dec 2, 2025 the launch of Face ID authentication for gated links, enabling consumers to access compliant SMS offers using biometric verification. The feature pairs Springbig’s eligibility checks with device-level Face ID to reduce friction, speed access to time-sensitive offers, and aim to lift campaign performance and redemption rates for regulated retailers and brands.

The company positions the upgrade as a way to combine convenience and compliance, improve completion rates after SMS clicks, and provide a native app‑like experience on iOS and Android.

Insights

Product & Compliance Analyst

Springbig adds Face ID to gated links to reduce friction and speed authenticated access for regulated retail messaging.

Springbig combines device biometric authentication with its eligibility checks to let recipients open gated SMS content with a glance, which should shorten the path from notification to offer and raise completion after SMS clicks. The mechanism relies on native phone biometrics to authenticate users, preserving compliance checks while reducing manual steps.

Key dependencies and risks include correct implementation of platform-to-device biometric handoffs, cross‑platform consistency between iOS and Android, and clear user consent flows to avoid opt‑in friction; these factors will determine whether the stated lift in campaign performance materializes. Watch adoption metrics such as post‑click completion rates and redemption lift over the next few campaign cycles after the Dec 02, 2025 rollout to judge impact within weeks to a few months.

BOCA RATON, Fla., Dec. 02, 2025 (GLOBE NEWSWIRE) -- Springbig, the AI powered marketing platform trusted by leading regulated retailers and brands, today announced the launch of Face ID authentication for gated links, a major upgrade that makes accessing compliant SMS offers as effortless as unlocking your phone. With Face ID enabled, consumers can open gated content in seconds, eliminating friction at the moment of engagement and creating a faster, more intuitive path from notification to offer. The result is a smoother customer experience and a measurable lift in campaign performance for retailers and brands.

“Every extra step between a text and the campaign costs engagement,” said Jaret Christopher, CEO of Springbig. “Face ID changes that. We’re giving consumers a premium, modern way to access gated content instantly while helping our clients capture more value from every campaign.”

In regulated industries, secure access is essential, but it often introduces unnecessary complexity. Face ID solves this by combining Springbig’s trusted eligibility checks with a familiar, high trust verification method consumers already rely on for banking, payments, and personal data protection. This upgrade delivers a powerful combination of convenience and compliance, removing the traditional tradeoff between the two.

Face ID improves outcomes for both consumers and marketers. Shoppers gain instant access to personalized offers with a single glance, along with a seamless, app like experience that feels native to their iOS or Android devices. Retailers and brands benefit from higher completion rates after SMS clicks, increased offer visibility and redemption, and stronger overall campaign performance driven by fewer drop offs. In short, reducing friction directly translates to more engagement and more revenue.

Today’s customers move fast and expect secure access to happen transparently in the background. Face ID meets that expectation by enabling quicker discovery of time sensitive deals, more consistent repeat engagement, and a smoother bridge from digital messaging to in store action. This is not just a feature upgrade, it is a significant behavioral unlock that aligns compliant marketing with modern shopper habits.

Springbig is a market leading AI software platform providing customer loyalty and marketing automation solutions to retailers and brands in the U.S. and Canada. Springbig’s AI MarTech platform connects consumers with retailers and brands, primarily through SMS marketing, as well as emails, customer feedback systems, and loyalty programs to support customer engagement and retention. Springbig offers marketing automation solutions that ensure consistent customer communication, driving stronger retention and increased retail foot traffic. Additionally, Springbig’s reporting and analytics tools deliver valuable insights that help clients better understand their customer base, purchasing habits, and trends. For more information, visit https://springbig.com/

Media Contact
Gabby Marazzi
info@springbig.com
springbig.com

FAQ

What did Springbig (SBIG) announce on December 2, 2025?

Springbig launched Face ID authentication for gated links to let consumers open compliant SMS offers via biometric verification.

How does Face ID for gated links affect SBIG customers and retailers?

The feature is designed to reduce friction after SMS clicks, increasing completion rates, offer visibility, and potential redemptions.

Will SBIG Face ID work on iOS and Android devices for SBIG (NASDAQ:SBIG) clients?

Yes; the announcement states the Face ID experience is native to iOS and Android devices.

Does the SBIG announcement include financial guidance or quantified performance lifts?

No; the release describes measurable lifts qualitatively but does not provide specific financial figures or guidance.

Is Face ID for gated links intended for regulated retail sectors served by SBIG (SBIG)?

Yes; the product is positioned specifically for regulated retailers and brands to balance compliance and convenience.

Where can investors find more information about Springbig (SBIG) and this feature?

Investors can visit https://springbig.com or contact the media email provided for additional details.