Springbig and Meadow Unveil a Seamless Loyalty + POS Integration Built for High-Performance Cannabis Retail

Springbig (SBIG) announced a strategic integration with Meadow to embed real-time loyalty, customer data, and marketing automation directly into Meadow’s cannabis point-of-sale checkout.

Rhea-AI Summary

Springbig (SBIG) announced a strategic integration with Meadow to embed real-time loyalty, customer data, and marketing automation directly into Meadow’s cannabis point-of-sale checkout.

The integration syncs customer profiles and purchase history, enables instant loyalty point award/redemption at checkout, and triggers personalized SMS and app messages from live shopper behavior. Springbig will demonstrate the integration at MJBizCon 2025, Booth C26507.

Argus Nov 28 session

-10.80% close to close Open Argus

Details

News Market Reaction – SBIG

In the Nov 28 session, SBIG declined 10.80%, reflecting a significant negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

The stock dropped -10.8% in the session following this news. A negative reaction despite partnership...

Analysis

The stock dropped -10.8% in the session following this news. A negative reaction despite partnership news fits a recent pattern where SBIG sold off on positive product updates, such as the -10.8% move on this same integration and other feature launches. The stock traded well below its 200-day MA before this release, and prior gains after profitability milestones have coexisted with skepticism around the impact of new integrations on near-term fundamentals.

Key Figures

Conference year: 2025 Booth location: Booth C26507

Conference year

2025

MJBizCon 2025 where integration will be showcased

Booth location

Booth C26507

Exhibit location for demonstrating the integration at MJBizCon 2025

Historical Context

4 past events · Latest: Dec 02

4 events

1. Dec 02

   Product feature launch

   24h Move

   -3.2%

   Launch of Face ID authentication for gated SMS offer links.

2. Nov 28

   Strategic integration

   24h Move

   -10.8%

   New loyalty and POS integration with Meadow for cannabis retail.

3. Nov 14

   Earnings – Q3 2025

   24h Move

   +19.1%

   Return to profitability and positive Adjusted EBITDA in Q3 2025.

4. Aug 14

   Earnings – Q2 2025

   24h Move

   -0.3%

   Q2 2025 results with positive EBITDA amid revenue headwinds.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Key Terms

point-of-sale, SMS

2 terms

point-of-sale technical

"one of the most trusted cannabis point-of-sale and retail operations platforms"

The point-of-sale is the place and moment where a customer completes a purchase — think of the checkout counter, card reader, or online checkout page. It includes the hardware and software that record the sale, accept payment, and update inventory and sales records. Investors care because POS systems drive revenue collection, customer data, and operational efficiency; outages, fees, or weak data from POS can directly affect sales, margins and forecasts.

SMS technical

"provider of loyalty, SMS, and customer engagement technology for regulated industries"

SMS stands for Short Message Service, the technology used to send brief text messages to mobile phones. For investors, SMS matters because companies use it to deliver fast, direct updates—like earnings alerts, trading notices or shareholder reminders—so it can move market sentiment quickly; at the same time it creates needs for accurate disclosure, permission-based opt-ins and recordkeeping, similar to sending an official postcard that must be truthful and saved for records.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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BOCA RATON, Fla., Nov. 28, 2025 (GLOBE NEWSWIRE) -- Springbig, the leading provider of loyalty, SMS, and customer engagement technology for regulated industries, today announced a new strategic integration with Meadow, one of the most trusted cannabis point-of-sale and retail operations platforms. The partnership brings real-time loyalty, data, and marketing automation directly into the in-store checkout experience — giving retailers a faster, smarter way to drive repeat visits and higher customer value.

A Unified Loyalty Experience at Checkout

Through the Springbig x Meadow integration, retailers can now:

• Automatically sync customer profiles and purchase history from Meadow into Springbig
• Award and redeem loyalty points instantly at the point of sale
• Trigger personalized SMS and app messages based on live shopper behavior
• Access unified insights that strengthen retention and increase average order value
  
  

“Meadow has built an exceptional platform for today’s cannabis retailers,” said Jaret Christopher, CEO of Springbig. “This integration enhances the way our shared clients operate, creating a seamless experience that makes loyalty more valuable, marketing more relevant, and day-to-day operations more efficient.”

Powering a More Connected Retail Ecosystem

This collaboration expands Springbig’s growing network of technology partners and reinforces the company’s commitment to delivering a connected, data-driven ecosystem that simplifies the customer journey from check-in to checkout and beyond.

Springbig will showcase this integration at MJBizCon 2025, Booth C26507, where attendees can meet the leadership team and explore new product innovations designed to accelerate retailer growth.

About Springbig

Springbig (OTCQB: SBIG) is a leading provider of marketing solutions, customer loyalty programs, and omnichannel communication technology for retailers and brands. With a powerful suite of CRM and marketing automation tools, Springbig helps businesses grow customer retention, increase revenue, and drive engagement in regulated markets.

Media Contact
Gabby Marazzi
info@springbig.com
https://springbig.com

FAQ

What did Springbig (SBIG) announce on November 28, 2025 about Meadow integration?

Springbig announced a strategic integration with Meadow that syncs customer profiles and enables instant loyalty award/redemption at checkout.

How does the Springbig x Meadow integration affect in-store checkout for SBIG clients?

The integration brings real-time loyalty and purchase-history syncing into checkout, allowing instant point redemptions and personalized triggers.

Will Springbig demonstrate the Meadow integration at MJBizCon 2025 for SBIG investors?

Yes, Springbig will showcase the integration at MJBizCon 2025, Booth C26507.

What marketing capabilities does the SBIG and Meadow integration enable for cannabis retailers?

Retailers can trigger personalized SMS and app messages based on live shopper behavior and access unified retention insights.

Does the Meadow integration change how loyalty points are handled for Springbig (SBIG) clients?

Yes, it enables automatic syncing of loyalty data and instant award and redemption of loyalty points at the point of sale.

Which retailers benefit from the Springbig and Meadow partnership (SBIG)?

Cannabis retailers using Meadow POS and Springbig loyalty tools benefit from unified customer profiles, instant point redemptions, and live marketing triggers.