Comscore Unveils The Scoreboard: An Interactive Destination Surfacing Consumer Behaviors and Trends Across Multiple Platforms
Comscore (NASDAQ: SCOR) has launched The Scoreboard, a new interactive platform that visualizes consumer behavior trends across multiple media platforms. Published monthly, this tool leverages Comscore's cross-platform data from TV, digital, social, and theatrical sources to create accessible insights through interactive modules.
The platform features both permanent monthly modules like Box Office and Content & Conversation, as well as dynamic modules such as Trendline that highlight emerging consumer behavior patterns. Key features include tracking local TV viewership trends and correlating social media engagement with streaming platform usage.
Led by CMO Jackelyn Keller, this initiative aims to transform complex consumer data into actionable insights for both global brands and local businesses through Comscore's CustomIQ solutions.
Comscore (NASDAQ: SCOR) ha lanciato The Scoreboard, una nuova piattaforma interattiva che visualizza le tendenze del comportamento dei consumatori su molteplici piattaforme mediatiche. Pubblicato mensilmente, questo strumento sfrutta i dati cross-platform di TV, digitale, social e cinema per creare intuizioni accessibili tramite moduli interattivi.
La piattaforma offre moduli mensili permanenti come Box Office e Content & Conversation, nonché moduli dinamici come Trendline che evidenziano modelli emergenti di comportamento dei consumatori. Le caratteristiche chiave includono il monitoraggio delle tendenze di audience TV locali e la correlazione tra l'engagement sui social media e l'uso delle piattaforme di streaming.
Guidata dal CMO Jackelyn Keller, questa iniziativa mira a trasformare dati complessi sui consumatori in intuizioni utilizzabili per marchi globali e aziende locali attraverso le soluzioni CustomIQ di Comscore.
Comscore (NASDAQ: SCOR) ha lanzado The Scoreboard, una nueva plataforma interactiva que visualiza las tendencias de comportamiento del consumidor a través de múltiples plataformas de medios. Publicada mensualmente, esta herramienta aprovecha los datos cross-platform de TV, digital, social y teatral para crear ideas accesibles a través de módulos interactivos.
La plataforma presenta módulos mensuales permanentes como Box Office y Content & Conversation, así como módulos dinámicos como Trendline que destacan patrones emergentes de comportamiento del consumidor. Las características clave incluyen rastrear las tendencias de audiencia de la televisión local y correlacionar la participación en redes sociales con el uso de plataformas de streaming.
Guiada por la directora de marketing (CMO) Jackelyn Keller, esta iniciativa busca transformar datos complejos de consumidores en ideas accionables para marcas globales y negocios locales a través de las soluciones CustomIQ de Comscore.
Comscore(NASDAQ: SCOR)가 The Scoreboard라는 새로운 대화형 플랫폼을 출시했습니다. 이 플랫폼은 여러 매체 플랫폼에 걸친 소비자 행동 추세를 시각화합니다. 매달 게시되며 이 도구는 TV, 디지털, 소셜, 극장 출처의 크로스 플랫폼 데이터를 활용하여 대화형 모듈을 통해 이해하기 쉬운 인사이트를 제공합니다.
플랫폼은 상시 월별 모듈인 Box Office 및 Content & Conversation과 Trendline과 같은 동적 모듈을 특징으로 하여 소비자 행동 패턴의 신흥 추세를 강조합니다. 주요 기능으로는 지역 TV 시청 추세 추적과 소셜 미디어 참여를 스트리밍 플랫폼 이용과 상관관계 짓는 것이 포함됩니다.
CMO 재클린 켈러가 이끄는 이 이니셔티브는 Comscore의 CustomIQ 솔루션을 통해 글로벌 브랜드와 지역 기업 모두에 대해 복잡한 소비자 데이터를 실행 가능한 인사이트로 바꾸는 것을 목표로 합니다.
Comscore (NASDAQ: SCOR) a lancé The Scoreboard, une nouvelle plateforme interactive qui visualise les tendances du comportement des consommateurs sur plusieurs plateformes médias. Publié mensuellement, cet outil exploite les données cross‑platform de la télévision, du numérique, des réseaux sociaux et du cinéma pour créer des insights accessibles via des modules interactifs.
La plateforme propose des modules mensuels permanents tels que Box Office et Content & Conversation, ainsi que des modules dynamiques comme Trendline qui mettent en évidence des modèles émergents de comportement des consommateurs. Les fonctionnalités clés incluent le suivi des tendances d'audience télé locale et la corrélation entre l'engagement sur les réseaux sociaux et l'utilisation des plateformes de streaming.
Dirigée par la CMO Jackelyn Keller, cette initiative vise à transformer des données complexes sur les consommateurs en insights actionnables pour les marques mondiales et les entreprises locales via les solutions CustomIQ de Comscore.
Comscore (NASDAQ: SCOR) hat The Scoreboard gestartet, eine neue interaktive Plattform, die Verhaltens trends der Verbraucher über mehrere Medienplattformen visualisiert. Monatlich veröffentlicht, nutzt dieses Tool plattformübergreifende Daten von Fernsehen, Digital, Social und Kino, um durch interaktive Module zugängliche Einblicke zu schaffen.
Die Plattform bietet sowohl permanente monatliche Module wie Box Office und Content & Conversation als auch dynamische Module wie Trendline, die aufkommende Muster des Konsumentenverhaltens hervorheben. Zu den wichtigsten Funktionen gehören die Verfolgung lokaler TV-Zuschauertrends und die Korrelation von Social-Media-Engagement mit der Nutzung von Streaming-Plattformen.
Unter der Leitung der CMO Jackelyn Keller zielt diese Initiative darauf ab, komplexe Verbraucherdaten in umsetzbare Einblicke für globale Marken und lokale Unternehmen durch Comscores CustomIQ-Lösungen zu verwandeln.
أطلقت شركة كومسكور (ناسداك: SCOR) منصة The Scoreboard الجديدة التفاعلية التي تُظهر اتجاهات سلوك المستهلك عبر منصات إعلامية متعددة. تُنشر شهرياً، وتستخدم هذه الأداة بيانات كروس-بلاتفورم من التلفزيون والرقمي ووسائل التواصل الاجتماعي والسينما لتقديم رؤى قابلة للوصول عبر وحدات تفاعلية.
تتميز المنصة بوحدات شهرية دائمة مثل Box Office وContent & Conversation، بالإضافة إلى وحدات ديناميكية مثل Trendline التي تسلط الضوء على أنماط سلوك المستهلك الناشئة. تشمل الميزات الرئيسية تتبّع اتجاهات مشاهدة التلفزيون المحلي وربط تفاعل وسائل التواصل الاجتماعي باستخدام منصات البث.
تُقَاد هذه المبادرة من قبل مدير التسويق جاكلين Keller، وتهدف إلى تحويل بيانات المستهلك المعقدة إلى رؤى قابلة للتنفيذ للعلامات العالمية والشركات المحلية من خلال حلول CustomIQ من كومسكور.
Comscore（纳斯达克股票代码：SCOR）推出了 The Scoreboard，这是一个新的交互平台，能够可视化跨多个媒体平台的消费者行为趋势。该工具按月发布，利用 Comscore 的跨平台数据，涵盖电视、数字、社交和院线来源，通过交互模块提供易于获取的洞见。
该平台既有像 Box Office 和 Content & Conversation 这样的固定月度模块，又有如 Trendline 这样的动态模块，突显新兴的消费行为模式。主要特征包括跟踪本地电视收视趋势，并将社交媒体参与度与流媒体平台的使用相关联。
在首席营销官 Jackelyn Keller 的领导下，这一倡议旨在通过 Comscore 的 CustomIQ 解决方案，将复杂的消费者数据转化为全球品牌和本地企业可执行的洞察。
- Launch of innovative data visualization platform showcasing cross-platform consumer insights
- Expansion of product offering with monthly updated interactive modules
- Enhanced ability to serve both global and local business clients
- None.
Published monthly, The Scoreboard brings consumer behaviors and trends to life with interactive data visualizations
RESTON, Va., Sept. 16, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the launch of The Scoreboard, an interactive destination that showcases behavioral insights, including how consumers watch and engage with content. Fueled by Comscore’s cross-platform data - from TV and digital to social and theatrical - it brings consumer trends to life through storytelling and vivid data visualizations, showcasing how Comscore’s intelligence powers businesses of every kind by highlighting the breadth of challenges we solve for the clients we serve.
Each month, The Scoreboard surfaces timely stories drawn from Comscore’s cross-platform data - turning complex behaviors into interactive modules. From showing how News dominates local TV viewership across markets, to illustrating how social chatter around Squid Game overlays with Netflix app usage to reveal the influence of our friends and networks, The Scoreboard brings cultural shifts and consumer behaviors to life in a way that’s concrete, relatable, and easy to explore.
“The Scoreboard illustrates the power of Comscore’s assets and intelligence, showcasing the breadth and depth of what we offer, from syndicated digital data to bespoke solutions through CustomIQ. Whether you’re a global brand or a local business, we can meet you where you are and deliver clarity on how consumers behave across platforms,” said Jackelyn Keller, Chief Marketing Officer, Comscore. “It delivers on our brand promise to translate complexity into something simple and accessible, providing actionable insights that show the real world in motion.”
The Scoreboard is an interactive destination made up of modules, each showcasing a different Comscore data set or lens on consumer behavior. Some modules will be staples, refreshed monthly - like Box Office, grounding theatrical insights in ticket sales, or Content & Conversation, linking social buzz with viewing behaviors. Others will be more dynamic - such as Trendline or evolving Viewership modules - spotlighting measurement innovation, introducing new data sets, and highlighting emerging shifts in consumer behavior.
As a leading measurement provider that can illuminate the broad consumer journey - from national storylines to hyperlocal discovery - across screens, formats, and platforms, Comscore is setting a new standard for how insights come to life.
The Scoreboard gives users both consistency and discovery - revealing how audiences engage today while spotlighting the signals that point to what’s next. More than a showcase of data, it reflects Comscore’s unmatched ability to translate complexity into clarity.
Explore the latest edition at: go.comscore.com/scoreboard.
About Comscore
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging third-party source for reliable and comprehensive cross-platform measurement.
Media
Marie Scoutas
Comscore, Inc.
Press@comscore.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/761fd479-0557-410e-bd93-6200aa97aed2
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