Comscore Unveils The Scoreboard: An Interactive Destination Surfacing Consumer Behaviors and Trends Across Multiple Platforms

Rhea-AI Summary

Comscore (NASDAQ: SCOR) has launched The Scoreboard, a new interactive platform that visualizes consumer behavior trends across multiple media platforms. Published monthly, this tool leverages Comscore's cross-platform data from TV, digital, social, and theatrical sources to create accessible insights through interactive modules.

The platform features both permanent monthly modules like Box Office and Content & Conversation, as well as dynamic modules such as Trendline that highlight emerging consumer behavior patterns. Key features include tracking local TV viewership trends and correlating social media engagement with streaming platform usage.

Led by CMO Jackelyn Keller, this initiative aims to transform complex consumer data into actionable insights for both global brands and local businesses through Comscore's CustomIQ solutions.

Positive

• Launch of innovative data visualization platform showcasing cross-platform consumer insights
• Expansion of product offering with monthly updated interactive modules
• Enhanced ability to serve both global and local business clients

Negative

• None.

Published monthly, The Scoreboard brings consumer behaviors and trends to life with interactive data visualizations

RESTON, Va., Sept. 16, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the launch of The Scoreboard, an interactive destination that showcases behavioral insights, including how consumers watch and engage with content. Fueled by Comscore’s cross-platform data - from TV and digital to social and theatrical - it brings consumer trends to life through storytelling and vivid data visualizations, showcasing how Comscore’s intelligence powers businesses of every kind by highlighting the breadth of challenges we solve for the clients we serve.

Each month, The Scoreboard surfaces timely stories drawn from Comscore’s cross-platform data - turning complex behaviors into interactive modules. From showing how News dominates local TV viewership across markets, to illustrating how social chatter around Squid Game overlays with Netflix app usage to reveal the influence of our friends and networks, The Scoreboard brings cultural shifts and consumer behaviors to life in a way that’s concrete, relatable, and easy to explore.

“The Scoreboard illustrates the power of Comscore’s assets and intelligence, showcasing the breadth and depth of what we offer, from syndicated digital data to bespoke solutions through CustomIQ. Whether you’re a global brand or a local business, we can meet you where you are and deliver clarity on how consumers behave across platforms,” said Jackelyn Keller, Chief Marketing Officer, Comscore. “It delivers on our brand promise to translate complexity into something simple and accessible, providing actionable insights that show the real world in motion.”

The Scoreboard is an interactive destination made up of modules, each showcasing a different Comscore data set or lens on consumer behavior. Some modules will be staples, refreshed monthly - like Box Office, grounding theatrical insights in ticket sales, or Content & Conversation, linking social buzz with viewing behaviors. Others will be more dynamic - such as Trendline or evolving Viewership modules - spotlighting measurement innovation, introducing new data sets, and highlighting emerging shifts in consumer behavior.

As a leading measurement provider that can illuminate the broad consumer journey - from national storylines to hyperlocal discovery - across screens, formats, and platforms, Comscore is setting a new standard for how insights come to life.

The Scoreboard gives users both consistency and discovery - revealing how audiences engage today while spotlighting the signals that point to what’s next. More than a showcase of data, it reflects Comscore’s unmatched ability to translate complexity into clarity.

Explore the latest edition at: go.comscore.com/scoreboard.

About Comscore
Comscore is a global, trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore empowers media buyers and sellers to quantify their multiscreen behavior and make meaningful business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging third-party source for reliable and comprehensive cross-platform measurement.

Media
Marie Scoutas
Comscore, Inc.
Press@comscore.com

A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/761fd479-0557-410e-bd93-6200aa97aed2

FAQ

What is Comscore's The Scoreboard and when was it launched?

The Scoreboard is an interactive platform launched by Comscore in September 2025 that visualizes consumer behavior trends across multiple media platforms through monthly updated modules.

What type of data does Comscore's The Scoreboard track?

The Scoreboard tracks cross-platform data from TV, digital, social media, and theatrical sources, including local TV viewership patterns and correlations between social media engagement and streaming platform usage.

How often is Comscore's The Scoreboard updated?

The Scoreboard is updated monthly with fresh data across various modules, including permanent features like Box Office and Content & Conversation, as well as dynamic modules highlighting emerging trends.

What benefits does The Scoreboard offer to Comscore's clients?

The Scoreboard offers actionable insights through data visualization, helping both global brands and local businesses understand consumer behavior across platforms through CustomIQ solutions.

Where can investors access Comscore's The Scoreboard?

The Scoreboard can be accessed at go.comscore.com/scoreboard.