Welcome to our dedicated page for Vivid Seats news (Ticker: SEAT), a resource for investors and traders seeking the latest updates and insights on Vivid Seats stock.
Vivid Seats Inc. (NASDAQ: SEAT) is an online ticket marketplace that uses its technology platform to connect millions of buyers with thousands of ticket sellers across hundreds of thousands of live events each year. This news page aggregates company announcements, market updates, and operational developments that shape how Vivid Seats serves fans, sellers, and partners in the live entertainment ecosystem.
Readers can find coverage of key corporate actions such as cost reduction programs, reverse stock split decisions, and corporate simplification steps that affect the company’s capital structure and Tax Receivable Agreement. Vivid Seats also issues regular earnings releases that discuss Marketplace Gross Order Value, marketplace and resale orders, and Adjusted EBITDA, along with commentary on industry conditions and the company’s efficiency initiatives.
Beyond financial reporting, Vivid Seats news highlights product and feature updates to its mobile app, including new discovery tools, personalization capabilities, and in-app experiences like Game Center. The company also announces loyalty and pricing initiatives such as the Vivid Seats Rewards program and its Lowest Price Guarantee, which are central to its stated value proposition for fans.
Partnership news is another important theme, with releases detailing collaborations with organizations such as ESPN, the Chicago Bears, and United Airlines. These stories illustrate how Vivid Seats integrates its marketplace with sports franchises, media platforms, and travel partners to reach fans and offer additional ways to engage with live events. Investors and followers of SEAT can use this page to review the company’s official communications and understand how strategic, financial, and product decisions evolve over time.
Vivid Seats (NASDAQ: SEAT) on December 9, 2025 upgraded its mobile app to an interactive event discovery hub that emphasizes personalization, price transparency, and rewards.
Key features include Map Discovery for real-time local event browsing, enhanced Seat Discovery with hyper-realistic venue previews, Spotify-based personalization for concert recommendations, and a Deal Finder integrated into league pages. Updates also reinforce Lowest Price Guarantee, all-in pricing visibility, and Vivid Seats Rewards. The app update is live on iOS and Android.
Vivid Seats (NASDAQ: SEAT) announced a strategic collaboration with United Airlines on Nov 18, 2025 to let United MileagePlus members earn miles when buying live-event tickets on united.vividseats.com.
All MileagePlus members earn 2 miles per $1. Eligible United credit cardmembers earn higher rates at checkout: Explorer 3x, Quest 4x, and United Club/United Club Business 5x total miles per $1. Vivid Seats content will also run across United’s Kinective Media, including the in‑flight 3D map. Terms and conditions apply.
Vivid Seats (NASDAQ: SEAT) reported Q3 2025 results and announced a CEO transition on Nov 6, 2025. Q3 Marketplace GOV was $618.1M (down 29% YoY), revenues $136.4M (down 27% YoY), net loss $19.7M vs prior net income $9.2M, and Adjusted EBITDA $4.9M (down from $34.1M).
The company named CFO Lawrence Fey as CEO effective immediately and appointed Ted Pickus as interim CFO. Management doubled annualized cost-savings target to $60M and provided a 2026 initial outlook: Marketplace GOV $2.2B–$2.6B and Adjusted EBITDA $30M–$40M. A corporate simplification agreement eliminated the Up-C/TRA, avoided $6M cash due in Q1 2026, and may yield up to $180M of lifetime tax savings.
Vivid Seats (NASDAQ:SEAT) will report third quarter 2025 financial results on Thursday, November 6, 2025, before the U.S. market opens. Management will host a live webcast to discuss results on November 6, 2025 at 8:30 a.m. ET. The live webcast and replay will be available at the company investor website: https://investors.vividseats.com/.
Vivid Seats (NASDAQ: SEAT) on October 23, 2025 launched a Lowest Price Guarantee that promises to match qualifying competitor prices and issue 115% of the price difference as Vivid Seats site credit when a lower identical ticket is found. The program is positioned alongside Vivid Seats Rewards, Game Center, and All-in Pricing to emphasize transparency, value, and loyalty.
The company is rolling out a national marketing campaign tied to its role as official ticketing partner of ESPN, with creative debuting on Disney streaming platforms and targeted front-page placements across ESPN sports pages.
Vivid Seats (NASDAQ: SEAT) entered a Corporate Simplification Agreement on Oct 20, 2025 to terminate its Tax Receivable Agreement in exchange for 403,022 Class A shares and to eliminate its dual-class Up-C structure.
The transaction eliminates a $6 million cash payment due in Q1 2026, lets the company retain 100% of future realized tax savings (estimated up to $180 million lifetime), and is expected to reduce annual cash tax payments to about $3 million. The company also expects approximately $1 million of annual savings from simplified reporting. Post-transaction, Vivid Seats will have a single class of common stock with ~10.7 million Class A shares outstanding.
Vivid Seats (NASDAQ: SEAT), a leading ticket marketplace platform, has announced a multi-year partnership with the Chicago Bears as their Official Fan Experience Partner. The partnership introduces the Vivid Seats Fan Experience Skydeck, an exclusive fan zone above Soldier Field's North End Zone offering premium views and amenities.
The collaboration includes VIP pre-game field opportunities and access to a dedicated fan area featuring bar-top tables, private concessions, tailgate games, and panoramic views. As part of the agreement, Vivid Seats will receive prominent branding across Soldier Field Stadium. This partnership adds to Vivid Seats' NFL portfolio, which includes partnerships with the Chargers, Colts, Browns, and 49ers.
Vivid Seats (NASDAQ: SEAT) has released its comprehensive 2025 NFL Fan Loyalty Report, analyzing fan behavior across travel, crowd presence, and pricing metrics. The Philadelphia Eagles claimed the top spot for road game presence with 47% representation, followed by the 49ers at 45%.
Las Vegas Raiders fans emerged as the league's most dedicated travelers, averaging 575 miles per game. The report also revealed significant ticket price increases for several teams, with the Detroit Lions leading at +29% year-over-year growth. The Dallas Cowboys maintained their position as America's Team, dominating fan support across 290 counties.
The analysis showed NFC teams commanding higher ticket prices at $331 average compared to $297 for AFC teams, with Sunday games offering the most affordable options at $303 average.
Vivid Seats (NASDAQ: SEAT) reported challenging Q2 2025 results, with significant year-over-year declines across key metrics. The company's Marketplace GOV fell 31% to $685.5 million, while revenues decreased 28% to $143.6 million. The company recorded a substantial net loss of $263.3 million, compared to a $1.2 million loss in Q2 2024.
In response to industry headwinds and competitive pressures, Vivid Seats announced a $25 million annualized cost reduction program to be implemented by end of 2025. The company also disclosed plans for a 1-for-20 reverse stock split of its Class A and Class B common stock, effective August 5, 2025.
Management cited challenging industry conditions, including pressure on consumer spending and intense competition in performance marketing channels. The company has suspended providing financial guidance for 2025 but expects positive cash flow in Q3 2025.
Vivid Seats (NASDAQ: SEAT), a leading ticket marketplace platform, has announced a 1-for-20 reverse stock split of its Class A and Class B common stock, effective August 5, 2025 at 5:00 PM ET.
The stock will begin trading on a split-adjusted basis on August 6, 2025 under the same ticker "SEAT". Stockholders will receive one share for every 20 shares held, with cash payments provided for fractional shares. The reverse split will not affect stockholders' ownership percentage or voting power, except for fractional share adjustments.
All outstanding warrants and equity-based awards will be proportionally adjusted. Continental Stock Transfer & Trust Company will serve as the exchange agent for the split, which was approved by stockholders on July 21, 2025.
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