Over 5.4 Million Views Across Super League Kerala as Sports.com Accelerates Global Expansion and Premium Content Strategy

Rhea-AI Summary

SEGG Media (NASDAQ: SEGG) announced Sports.com surpassed 5.4 million total views across live broadcasts of Super League Kerala and related digital channels, marking record streaming engagement on Oct 13, 2025.

The company said Sports.com is expanding premium content with a collaboration with Ant Middleton to develop SAS: Unscripted, growth of the GOATS multi-genre format, and a library content partnership showcasing 247 videos from Footballers Lives.

SEGG Media described these moves as part of a global expansion and premium content strategy aimed at scaling live, original, and social-first sports entertainment.

Positive

• 5.4 million total views across Super League Kerala streams
• Signed library partnership showcasing 247 videos from Footballers Lives
• New collaboration with Ant Middleton to develop SAS: Unscripted
• Expansion of GOATS premium multi-genre format for global audiences

Negative

• None.

Insights

Streaming and Digital Media Strategist

Sports.com reports >5.4 million views and new content partnerships, signaling scaled audience reach and expanded premium programming.

Sports.com shows measurable distribution progress by reporting over 5.4 million total views across the Super League Kerala live streams and related channels as of October 13, 2025. The company announces new programming with Ant Middleton for "SAS: Unscripted", growth of the GOATS format, and a library partnership featuring 247 "Footballers Lives" videos, which together increase content depth and feed continual live and on‑demand offerings.

Audience scale depends on sustained engagement, monetization, and rights stability; the release states view totals and partnerships but provides no revenue, ARPU, churn, or content rights terms. That omission makes the commercial impact uncertain despite clear distribution traction. Key risks include conversion of views into paying users and the costs of producing premium unscripted series.

Watch execution over the next 6–12 months for three concrete items: whether view growth translates into monetization metrics, the launch timing and distribution windows for "SAS: Unscripted" and GOATS expansions, and any disclosed commercial terms for the "Footballers Lives" library noted in the August 7, 2025 update. These milestones will clarify whether the engagement spike drives durable financial value.

Record streaming engagement, new partnerships, and original programming mark a defining phase for the SEGG Media-owned platform

FORT WORTH, Texas, Oct. 13, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW)(the “Company” or “SEGG Media”), the global sports, entertainment, and gaming group, today announced that Sports.com surpassed 5.4 million total views across its live broadcasts of the Super League Kerala (“SLK”) and related digital distribution channels.

The milestone underscores Sports.com’s rapid ascent as a leading destination for live sports streaming and premium entertainment content, driving record engagement across India and international markets.

Building on this momentum, Sports.com is advancing multiple high-impact content initiatives, including:

• ⁠A new collaboration with Ant Middleton, the legendary special-forces operator and television personality, to develop SAS: Unscripted — a bold, unscripted global adventure series.
• Continued expansion of GOATS, Sports.com’s premium multi-genre format showcasing diverse sports stories and athlete experiences to worldwide audiences.

These developments reinforce Sports.com’s long-term vision to deliver a multi-genre, technology-driven global sports media platform powered by storytelling, innovation, and high-engagement live content.

Marc Bircham, Board Director and Director of Acquisitions at Sports.com, said:

“It’s been an incredible few months for Sports.com. The success of the Super League Kerala streams shows how powerful live sports can be when paired with global digital distribution. With our partnerships and content pipeline expanding, we’re building a platform that gives fans something new, authentic, exciting, and accessible from anywhere.”

Tamer Hassan, President of Sports.com Studios, added:

“Sports.com is moving at an impressive pace. From live tournaments like the Super League Kerala to premium unscripted content and innovative fan experiences, we’re positioning Sports.com as a global leader in sports media and entertainment. Our strategy focuses on scale, quality, and meaningful connections with fans and partners worldwide.”

With major new projects in development and record-breaking engagement across streaming platforms, Sports.com continues to redefine how audiences consume and interact with sports — blending live, original, and social-first content into one cohesive global experience.

(Note: Update/correction to announcement dated August 7, 2025; SEGG Media has entered into a library content partnership with ‘Footballers Lives’, showcasing 247 videos of premium behind-the-scenes content featuring professional footballers.)

About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

Important Notice Regarding Forward-Looking Statements 

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.

For additional information, visit www.seggmediacorp.com or contact media relations at media@seggmediacorp.com.

FAQ

What milestone did SEGG (NASDAQ: SEGG) report on Oct 13, 2025?

SEGG reported Sports.com surpassed 5.4 million total views across Super League Kerala live streams and digital channels.

What content partnership did SEGG announce involving Footballers Lives?

SEGG entered a library content partnership showcasing 247 videos of premium behind-the-scenes footballer content.

What new original series is Sports.com developing with Ant Middleton (SEGG)?

Sports.com is collaborating with Ant Middleton to develop SAS: Unscripted, an unscripted global adventure series.

How is Sports.com expanding its premium formats under SEGG's strategy?

Sports.com is scaling GOATS, a premium multi-genre format showcasing diverse sports stories and athlete experiences worldwide.

Does the SEGG announcement specify financial results or revenue impact from the Super League Kerala milestone?

No; the announcement highlights viewership and content deals but does not disclose revenue or earnings figures.