SEGG Media Highlights Lando Norris’ Belgian GP Appearance and Upcoming Quadrant Apparel Drop
SEGG Media (NASDAQ: SEGG) highlighted McLaren F1 driver Lando Norris' appearance at the Belgian Grand Prix, where he secured pole position and a podium finish. The announcement focuses on the upcoming release of the Quadrant Speedway collection on July 31, 2025, marking the first major apparel drop since Veloce's acquisition of Quadrant.
The company emphasized its strategic investment in Veloce, which includes a Call Option Agreement that could bring both Veloce and Quadrant further under SEGG Media's control. Veloce's digital media network currently reaches 750 million monthly views and has over 55 million subscribers across its racing gaming media channels.
SEGG Media (NASDAQ: SEGG) ha messo in evidenza la partecipazione del pilota McLaren F1 Lando Norris al Gran Premio del Belgio, dove ha conquistato la pole position e un posto sul podio. L'annuncio si concentra sull'imminente lancio della collezione Quadrant Speedway previsto per il 31 luglio 2025, segnando il primo grande rilascio di abbigliamento da quando Veloce ha acquisito Quadrant.
L'azienda ha sottolineato il suo investimento strategico in Veloce, che include un Accordo di Opzione di Acquisto che potrebbe portare sia Veloce che Quadrant sotto un controllo ancora maggiore da parte di SEGG Media. La rete di media digitali di Veloce raggiunge attualmente 750 milioni di visualizzazioni mensili e conta oltre 55 milioni di iscritti sui suoi canali di media dedicati al gaming e alle corse.
SEGG Media (NASDAQ: SEGG) destacó la participación del piloto de McLaren F1, Lando Norris, en el Gran Premio de Bélgica, donde logró la pole position y un lugar en el podio. El anuncio se centra en el próximo lanzamiento de la colección Quadrant Speedway el 31 de julio de 2025, marcando la primera gran colección de ropa desde la adquisición de Quadrant por parte de Veloce.
La compañía enfatizó su inversión estratégica en Veloce, que incluye un Acuerdo de Opción de Compra que podría poner tanto a Veloce como a Quadrant bajo un mayor control de SEGG Media. La red de medios digitales de Veloce actualmente alcanza 750 millones de vistas mensuales y cuenta con más de 55 millones de suscriptores en sus canales de medios de juegos de carreras.
SEGG 미디어 (NASDAQ: SEGG)는 벨기에 그랑프리에서 맥라렌 F1 드라이버 랜도 노리스가 폴 포지션과 시상대 입상을 달성한 것을 강조했습니다. 이번 발표는 2025년 7월 31일 출시 예정인 쿼드런트 스피드웨이 컬렉션에 중점을 두고 있으며, 이는 Veloce가 Quadrant를 인수한 이후 첫 대규모 의류 출시입니다.
회사는 Veloce에 대한 전략적 투자를 강조했으며, 여기에는 SEGG 미디어가 Veloce와 Quadrant를 더욱 통제할 수 있는 콜 옵션 계약이 포함되어 있습니다. Veloce의 디지털 미디어 네트워크는 현재 월간 7억 5천만 뷰를 기록하며, 레이싱 게임 미디어 채널에서 5,500만 명 이상의 구독자를 보유하고 있습니다.
SEGG Media (NASDAQ : SEGG) a mis en avant la performance du pilote McLaren F1 Lando Norris au Grand Prix de Belgique, où il a obtenu la pole position et une place sur le podium. L'annonce met l'accent sur la sortie prochaine de la collection Quadrant Speedway le 31 juillet 2025, marquant la première grande sortie de vêtements depuis l'acquisition de Quadrant par Veloce.
L'entreprise a souligné son investissement stratégique dans Veloce, incluant un accord d'option d'achat qui pourrait permettre à SEGG Media de renforcer son contrôle sur Veloce et Quadrant. Le réseau de médias numériques de Veloce atteint actuellement 750 millions de vues mensuelles et compte plus de 55 millions d'abonnés sur ses chaînes médias dédiées aux jeux de course.
SEGG Media (NASDAQ: SEGG) hob die Teilnahme des McLaren F1-Fahrers Lando Norris am Großen Preis von Belgien hervor, bei dem er die Pole Position und einen Podiumsplatz erreichte. Die Ankündigung konzentriert sich auf die bevorstehende Veröffentlichung der Quadrant Speedway Kollektion am 31. Juli 2025, die den ersten großen Bekleidungs-Release seit der Übernahme von Quadrant durch Veloce markiert.
Das Unternehmen betonte seine strategische Investition in Veloce, die eine Kaufoptionsvereinbarung beinhaltet, die sowohl Veloce als auch Quadrant weiter unter die Kontrolle von SEGG Media bringen könnte. Das digitale Mediennetzwerk von Veloce erreicht derzeit 750 Millionen monatliche Aufrufe und verfügt über mehr als 55 Millionen Abonnenten auf seinen Racing-Gaming-Medienkanälen.
- Strategic investment in Veloce provides access to 750 million monthly views and 55 million subscribers
- Call Option Agreement could expand SEGG Media's control over Veloce and Quadrant
- High-profile endorsement from F1 driver Lando Norris enhances brand visibility
- Upcoming Quadrant Speedway collection launch targets valuable Gen Z and millennial demographics
- None.
Insights
SEGG's investment in Veloce/Quadrant leverages Lando Norris's star power, giving them access to 750M monthly views across motorsport and gaming.
This announcement reveals SEGG Media's strategic positioning at the intersection of sports, entertainment, and gaming through their investment in Veloce Media Group, which acquired Quadrant (co-founded by F1 star Lando Norris). The timing is particularly savvy - leveraging Norris's high-profile podium finish at the Belgian Grand Prix to spotlight the upcoming Quadrant Speedway apparel collection.
The real value driver here isn't just the apparel drop, but the Call Option Agreement that would allow SEGG to further consolidate both Veloce and Quadrant under its corporate umbrella. This represents a significant audience acquisition play, giving SEGG potential access to Veloce's 750 million monthly views and 55 million subscribers across racing gaming and digital media channels.
This move aligns perfectly with current media trends where personality-driven content is outperforming traditional media. By connecting Sports.com (a SEGG division) with Veloce's massive audience, SEGG is executing an efficient customer acquisition strategy that bypasses increasingly expensive digital advertising channels.
For investors, this demonstrates SEGG's ability to identify and capitalize on high-growth segments in the digital entertainment space, particularly those resonating with the coveted Gen Z and millennial demographics. The integration of a professional athlete's personal brand (Norris) with gaming and lifestyle content represents the kind of cross-platform synergy that can drive exponential rather than linear growth in the digital economy.
A Media Snippet accompanying this announcement is available by clicking on this link.
LONDON, July 28, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a leading technology company transforming the global intersection of sports, entertainment and gaming, is proud to spotlight Lando Norris’ presence at the Belgian Grand Prix this past weekend, where the McLaren driver, Quadrant founder, and Veloce Media Group (“Veloce”) shareholder turned heads both on and off the track.
Norris, who had a strong weekend at Spa, putting his McLaren MCL39 on pole position and dealing with treacherous conditions to finish on the podium, had already made headlines before the lights went out on Sunday.
Arriving at the paddock on Thursday, Norris teased the release of the highly anticipated Quadrant Speedway collection, set to drop on July 31, showcasing new, never-before-seen clothing from the collection.
The moment served as a high-profile endorsement of the brand Norris co-founded, underscoring his continued commitment to Quadrant’s explosive growth trajectory.
The upcoming apparel drop will be the first major release since Veloce’s acquisition of Quadrant. This announcement coincides with SEGG Media’s strategic investment in Veloce, which includes a Call Option Agreement that will bring both Veloce and Quadrant further under the SEGG Media umbrella if the option is exercised, making it one of the most culturally influential assets in global motorsport and gaming.
Moreover, the investment provides a vast audience migration opportunity for Sports.com, a division of SEGG Media. Veloce drives an audience of 750 million views per month and boasts over 55 million subscribers across its racing gaming media network and digital media channels.
Matthew McGahan, Chairman & Chief Executive Officer of SEGG Media, said: "Quadrant has always stood at the intersection of motorsport, content, gaming, and lifestyle, and what we saw this weekend was no exception. Lando’s visibility at Spa, paired with the Speedway collection’s imminent release, showcases exactly why Quadrant is such a powerful brand. It’s a natural addition to the SEGG Media portfolio, through our investment in Veloce, as we continue to scale rapidly."
Quadrant’s Speedway drop will be available exclusively on July 31st and is expected to draw significant attention from fans of motorsport and streetwear. For investors and fans alike, it’s more than fashion – it’s a signal of where Gen Z and millennial culture is headed, and SEGG Media is leading the charge.
About Veloce Media Group
Founded in 2018, Veloce Media Group is a multi-pillared gaming, motorsport, and lifestyle media business operating at the intersection of some of the world’s fastest-growing and most future-focused industries.
Headquartered in London, Veloce’s ecosystem spans the industry-leading gaming and racing platform Veloce Esports, the upcoming hydrogen-powered FIA Extreme H World Cup team, Veloce Racing, and a vast digital media network boasting over 55 million subscribers and 750 million monthly views.
In 2025, Veloce Media Group expanded its portfolio with the acquisition of Quadrant, the disruptive gaming, lifestyle, and motorsport brand co-founded by Formula 1 driver Lando Norris. Now encompassed in Veloce, Quadrant strengthens the group’s cultural impact through bold storytelling, premium apparel, athlete-driven content, and a thriving global community.
Veloce has partnered with several international brands and teams, including Mercedes-AMG, Ferrari, McLaren, E.ON, Thrustmaster, VISA and many more.
To learn more, please visit: velocemediagroup.com
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
Forward-Looking Statements
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FAQ
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