SEGG Media Highlights Lando Norris’ Belgian GP Appearance and Upcoming Quadrant Apparel Drop
Rhea-AI Summary
SEGG Media (NASDAQ: SEGG) highlighted McLaren F1 driver Lando Norris' appearance at the Belgian Grand Prix, where he secured pole position and a podium finish. The announcement focuses on the upcoming release of the Quadrant Speedway collection on July 31, 2025, marking the first major apparel drop since Veloce's acquisition of Quadrant.
The company emphasized its strategic investment in Veloce, which includes a Call Option Agreement that could bring both Veloce and Quadrant further under SEGG Media's control. Veloce's digital media network currently reaches 750 million monthly views and has over 55 million subscribers across its racing gaming media channels.
Positive
- Strategic investment in Veloce provides access to 750 million monthly views and 55 million subscribers
- Call Option Agreement could expand SEGG Media's control over Veloce and Quadrant
- High-profile endorsement from F1 driver Lando Norris enhances brand visibility
- Upcoming Quadrant Speedway collection launch targets valuable Gen Z and millennial demographics
Negative
- None.
News Market Reaction – SEGG
In the trading session that priced this news, SEGG declined 10.71%, reflecting a significant negative market reaction. Argus tracked a trough of -5.7% from its starting point during tracking. Our momentum scanner triggered 5 alerts that day, indicating moderate trading interest and price volatility.
Data tracked by StockTitan Argus on the day of publication.
AI-generated analysis. How Rhea-AI works. Not financial advice.
A Media Snippet accompanying this announcement is available by clicking on this link.
LONDON, July 28, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), a leading technology company transforming the global intersection of sports, entertainment and gaming, is proud to spotlight Lando Norris’ presence at the Belgian Grand Prix this past weekend, where the McLaren driver, Quadrant founder, and Veloce Media Group (“Veloce”) shareholder turned heads both on and off the track.
Norris, who had a strong weekend at Spa, putting his McLaren MCL39 on pole position and dealing with treacherous conditions to finish on the podium, had already made headlines before the lights went out on Sunday.
Arriving at the paddock on Thursday, Norris teased the release of the highly anticipated Quadrant Speedway collection, set to drop on July 31, showcasing new, never-before-seen clothing from the collection.
The moment served as a high-profile endorsement of the brand Norris co-founded, underscoring his continued commitment to Quadrant’s explosive growth trajectory.
The upcoming apparel drop will be the first major release since Veloce’s acquisition of Quadrant. This announcement coincides with SEGG Media’s strategic investment in Veloce, which includes a Call Option Agreement that will bring both Veloce and Quadrant further under the SEGG Media umbrella if the option is exercised, making it one of the most culturally influential assets in global motorsport and gaming.
Moreover, the investment provides a vast audience migration opportunity for Sports.com, a division of SEGG Media. Veloce drives an audience of 750 million views per month and boasts over 55 million subscribers across its racing gaming media network and digital media channels.
Matthew McGahan, Chairman & Chief Executive Officer of SEGG Media, said: "Quadrant has always stood at the intersection of motorsport, content, gaming, and lifestyle, and what we saw this weekend was no exception. Lando’s visibility at Spa, paired with the Speedway collection’s imminent release, showcases exactly why Quadrant is such a powerful brand. It’s a natural addition to the SEGG Media portfolio, through our investment in Veloce, as we continue to scale rapidly."
Quadrant’s Speedway drop will be available exclusively on July 31st and is expected to draw significant attention from fans of motorsport and streetwear. For investors and fans alike, it’s more than fashion – it’s a signal of where Gen Z and millennial culture is headed, and SEGG Media is leading the charge.
About Veloce Media Group
Founded in 2018, Veloce Media Group is a multi-pillared gaming, motorsport, and lifestyle media business operating at the intersection of some of the world’s fastest-growing and most future-focused industries.
Headquartered in London, Veloce’s ecosystem spans the industry-leading gaming and racing platform Veloce Esports, the upcoming hydrogen-powered FIA Extreme H World Cup team, Veloce Racing, and a vast digital media network boasting over 55 million subscribers and 750 million monthly views.
In 2025, Veloce Media Group expanded its portfolio with the acquisition of Quadrant, the disruptive gaming, lifestyle, and motorsport brand co-founded by Formula 1 driver Lando Norris. Now encompassed in Veloce, Quadrant strengthens the group’s cultural impact through bold storytelling, premium apparel, athlete-driven content, and a thriving global community.
Veloce has partnered with several international brands and teams, including Mercedes-AMG, Ferrari, McLaren, E.ON, Thrustmaster, VISA and many more.
To learn more, please visit: velocemediagroup.com
About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group operating a portfolio of digital assets including Sports.com, Concerts.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
Forward-Looking Statements
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For additional information, visit www.seggmediacorp.com or contact media relations at media@seggmediacorp.com.