Sports.com Builds on 10 Million-View Milestone with Second Season of Hit LATAM Series Máximo Fútbol

Rhea-AI Summary

SEGG Media (NASDAQ: SEGG) announced Sports.com Studios LATAM has greenlit a second season of the original series Máximo Fútbol after strong audience engagement in Mexico and other Latin American and international markets. Filming is planned for Q1 2026 with a targeted premiere in April 2026, two months before the FIFA World Cup. The company cited cross‑platform momentum, referencing more than 10 million total views from the first three weeks of Kerala Super League matches across its distribution network. Season One is available now on Sports.com.

Positive

• 10M+ views in first three weeks for Kerala Super League
• Season Two filming scheduled in Q1 2026 with April 2026 premiere target
• Expanded LATAM original content footprint via Sports.com Studios

Negative

• None.

Insights

Media Content Strategist

Renewal and 10M+ views signal meaningful content traction for SEGG Media's global expansion.

SEGG Media (Sports.com Studios LATAM) secured a second season of Máximo Fútbol after strong audience engagement in Mexico and broader LATAM; filming starts in Q1 2026 with a targeted premiere in April 2026.

The business mechanism is clear: original, localized programming drove measurable viewership and supports cross‑platform distribution and monetization within Sports.com’s integrated ecosystem; the company links live sports, originals, and interactive experiences to increase audience reach.

Key dependencies and risks include execution and timing (production delivery ahead of the April 2026 premiere), sustaining audience growth beyond initial novelty, and converting views into repeat, revenue‑generating behaviors; local production quality and distribution deals will determine commercial return.

Concrete items to watch over the next 3–12 months: production milestones in Q1 2026, the actual premiere in April 2026, and audience/monetization metrics post‑launch that show whether the initial 10 million+ view signal scales into recurring engagement and revenue.

SEGG Media Expands Original-Content Footprint as Sports.com Studios Greenlights Season Two

FORT WORTH, Texas, Oct. 23, 2025 (GLOBE NEWSWIRE) -- SEGG Media Corporation (NASDAQ: SEGG, LTRYW) (“SEGG Media” or the “Company”), the global sports, entertainment, and gaming conglomerate, today announced that Sports.com Studios LATAM will launch the highly anticipated second season of Máximo Fútbol following the resounding success of its debut season in Mexico.

The renewal comes on the back of exceptional audience engagement across Latin America and international markets, further solidifying Sports.com as a leading global destination for sports entertainment. Máximo Fútbol spotlights top athletes, teams, and rising stars within Mexico’s passionate football culture and quickly became one of the region’s most-watched original series on the Sports.com platform.

Season Two will introduce expanded storylines, new teams, and elevated production values — capturing the continued growth of Latin American football and its expanding influence on the global sports landscape. Filming is scheduled to begin in Q1 2026, with a premiere targeted for April 2026, just two months before the FIFA World Cup.

“Season One of Máximo Fútbol proved there’s a massive appetite for authentic, local sports storytelling,” said Tim Scoffham, CEO of Sports.com Media. “With local production, we’re doubling down on content that resonates globally while celebrating regional pride and passion. This next season builds on the engagement we’ve seen and sets the tone for our next phase of growth.”

Matthew McGahan, Chairman, President & CEO of SEGG Media, added:
“Sports.com is gaining real momentum. Following record-breaking viewership of the Kerala Super League and the breakout success of Máximo Fútbol in Mexico, our global platform is connecting communities from Asia to Latin America. This is precisely the kind of synergy that defines SEGG Media’s strategy — scalable content, local relevance, and global reach.”

Miguel Sanchez, Producer of Máximo Fútbol, commented:
“The audience response to Season One exceeded all expectations. Máximo Fútbol has evolved beyond a show — it’s a celebration of Mexico’s spirit, sport, and community. We’re thrilled to bring even more energy, drama, and inspiration in Season Two.”

The LATAM expansion follows SEGG Media’s accelerating global growth trajectory, including more than 10 million total views from the first three weeks of Kerala Super League matches across Sports.com’s international distribution network. Together, these successes highlight SEGG Media’s integrated, revenue-generating ecosystem which unites live sports, original programming, and interactive fan experiences within a single, scalable entertainment platform driving engagement with the goal of building shareholder value.

Season One of Máximo Fútbol is available today on Sports.com.

About SEGG Media Corporation
SEGG Media (Nasdaq: SEGG, LTRYW) is a global sports, entertainment and gaming group integrating traditional assets with blockchain innovation. Through its portfolio of digital assets including Sports.com, Concerts.com and Lottery.com, the Company is focused on building immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.

For additional information, visit www.seggmediacorp.com.

Important Notice Regarding Forward-Looking Statements 

This press release contains statements that constitute “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements, other than statements of present or historical fact included in this press release, regarding the Company’s strategy, future operations, prospects, plans and objectives of management, are forward-looking statements. When used in this Form 8-K, the words “could,” “should,” “will,” “may,” “believe,” “anticipate,” “intend,” “estimate,” “expect,” “project,” “initiatives,” “continue,” the negative of such terms and other similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such identifying words. These forward-looking statements are based on management’s current expectations and assumptions about future events and are based on currently available information as to the outcome and timing of future events. The forward-looking statements speak only as of the date of this press release or as of the date they are made. The Company cautions you that these forward-looking statements are subject to numerous risks and uncertainties, most of which are difficult to predict and many of which are beyond the control of the Company. In addition, the Company cautions you that the forward-looking statements contained in this press release are subject to risks and uncertainties, including but not limited to, any future findings from ongoing review of the Company’s internal accounting controls, additional examination of the preliminary conclusions of such review, the Company’s ability to secure additional capital resources, the Company’s ability to continue as a going concern, the Company’s ability to respond in a timely and satisfactory matter to the inquiries by Nasdaq, the Company’s ability to regain compliance with the Bid Price Requirement, the Company’s ability to regain compliance with Nasdaq Listing Rules, the Company’s ability to become current with its SEC reports, and those additional risks and uncertainties discussed under the heading “Risk Factors” in the Form 10-K/A filed by the Company with the SEC on April 22, 2025, and the other documents filed, or to be filed, by the Company with the SEC. Additional information concerning these and other factors that may impact the operations and projections discussed herein can be found in the reports that the Company has filed and will file from time to time with the SEC. These SEC filings are available publicly on the SEC’s website at www.sec.gov. Should one or more of the risks or uncertainties described in this press release materialize or should underlying assumptions prove incorrect, actual results and plans could differ materially from those expressed in any forward-looking statements. Except as otherwise required by applicable law, the Company disclaims any duty to update any forward-looking statements, all of which are expressly qualified by the statements in this section, to reflect events or circumstances after the date of this press release.

This press release was published by a CLEAR® Verified individual.

Contact media relations at media@seggmediacorp.com.

FAQ

What did SEGG announce about Máximo Fútbol Season Two (SEGG)?

Sports.com Studios LATAM greenlit Season Two of Máximo Fútbol, with filming in Q1 2026 and a targeted premiere in April 2026.

When will Máximo Fútbol Season Two premiere on Sports.com (SEGG)?

The company targets a April 2026 premiere for Season Two.

How did SEGG justify renewing Máximo Fútbol (SEGG)?

SEGG cited strong audience engagement and regional success in Mexico plus international traction across the Sports.com platform.

What viewership milestone did SEGG report that supports its content strategy (SEGG)?

SEGG reported more than 10 million total views from the first three weeks of Kerala Super League matches across its distribution network.

Is Season One of Máximo Fútbol available to watch now (SEGG)?

Yes, Season One of Máximo Fútbol is available today on Sports.com.

How does SEGG describe the strategic value of Máximo Fútbol and LATAM expansion (SEGG)?

The company says the series strengthens its global platform by combining local relevance, scalable content, and cross‑regional engagement to drive its entertainment ecosystem.