STOCK TITAN

ServisFirst Bank Earns Exclusive Co-Endorsement from Texas Bankers Association

Rhea-AI Impact
(Low)
Rhea-AI Sentiment
(Very Positive)
Tags

ServisFirst Bank, a subsidiary of ServisFirst Bancshares (NYSE:SFBS), has received an exclusive statewide co-endorsement from the Texas Bankers Association (TBA) for its Agent Credit Card program. This endorsement allows TBA members to issue credit cards with their own bank's logo to commercial and retail customers. The program offers four card types, including platinum benefits and cash back rewards for both consumers and businesses, as well as a customized purchase card program for enhanced business control.

ServisFirst Bank provides credit card marketing and portfolio management services at no cost to TBA member banks. This marks ServisFirst Bank's tenth state endorsement, following previous endorsements from various state banking associations and the American Bankers Association since 2018.

ServisFirst Bank, una filiale di ServisFirst Bancshares (NYSE:SFBS), ha ricevuto un co-endorsement esclusivo a livello statale dall'Associazione dei Banchieri del Texas (TBA) per il suo programma di Carte di Credito per Agenti. Questo endorsement consente ai membri della TBA di emettere carte di credito con il proprio logo bancario per clienti commerciali e al dettaglio. Il programma offre quattro tipi di carte, comprese vantaggi platinum e premi in cashback sia per i consumatori che per le aziende, oltre a un programma di carte d'acquisto personalizzate per un maggiore controllo aziendale.

ServisFirst Bank fornisce servizi di marketing per carte di credito e gestione del portafoglio senza costi per le banche membri della TBA. Questo rappresenta il decimo endorsement statale per ServisFirst Bank, dopo precedenti endorsement da parte di varie associazioni bancarie statali e dell'Associazione Nazionale dei Banchieri dal 2018.

ServisFirst Bank, una subsidiaria de ServisFirst Bancshares (NYSE:SFBS), ha recibido un co-respaldo exclusivo a nivel estatal de la Asociación de Banqueros de Texas (TBA) para su programa de Tarjeta de Crédito para Agentes. Este respaldo permite a los miembros de la TBA emitir tarjetas de crédito con el logotipo de su propio banco para clientes comerciales y minoristas. El programa ofrece cuatro tipos de tarjetas, incluyendo beneficios platinum y recompensas de efectivo tanto para consumidores como para negocios, así como un programa de tarjeta de compra personalizada para un mejor control empresarial.

ServisFirst Bank proporciona servicios de marketing de tarjetas de crédito y gestión de portafolios sin costo para los bancos miembros de la TBA. Este es el décimo respaldo estatal de ServisFirst Bank, tras respaldos anteriores de varias asociaciones bancarias estatales y la Asociación Nacional de Banqueros desde 2018.

ServisFirst Bank는 ServisFirst Bancshares (NYSE:SFBS)의 자회사로, 텍사스 은행가 협회(TBA)로부터 에이전트 신용 카드 프로그램에 대한 독점적인 주 전체 공동 지지를 받았습니다. 이 지지로 TBA 회원들은 상업 및 소매 고객을 위한 자신들의 은행 로고가 있는 신용 카드를 발급할 수 있습니다. 이 프로그램은 소비자와 기업 모두를 위한 플래티넘 혜택과 현금 환급 보상을 포함한 네 가지 카드 유형과 향상된 비즈니스 관리를 위한 맞춤형 구매 카드 프로그램을 제공합니다.

ServisFirst Bank는 TBA 회원 은행에 무료로 신용 카드 마케팅 및 포트폴리오 관리 서비스를 제공합니다. 이는 ServisFirst Bank의 열 번째 주 지지이며, 2018년 이후 여러 주 은행 협회와 미국 은행 협회로부터의 이전 지지에 이어 이루어진 것입니다.

ServisFirst Bank, une filiale de ServisFirst Bancshares (NYSE:SFBS), a reçu un co-endorsement exclusif à l'échelle de l'État de la Texas Bankers Association (TBA) pour son programme de carte de crédit pour agents. Cet endorsement permet aux membres de la TBA d'émettre des cartes de crédit avec le logo de leur propre banque pour des clients commerciaux et de détail. Le programme propose quatre types de cartes, y compris des avantages en platine et des récompenses en cashback pour les consommateurs et les entreprises, ainsi qu'un programme de carte d'achat personnalisé pour un meilleur contrôle des affaires.

ServisFirst Bank offre des services de marketing de cartes de crédit et de gestion de portefeuille sans frais aux banques membres de la TBA. Cela marque le dixième endorsement d'État de ServisFirst Bank, après des endorsements précédents de diverses associations bancaires d'État et de l'American Bankers Association depuis 2018.

Die ServisFirst Bank, eine Tochtergesellschaft von ServisFirst Bancshares (NYSE:SFBS), hat von der Texas Bankers Association (TBA) eine exklusive staatliche Mitunterstützung für ihr Agenten-Kreditkartenprogramm erhalten. Diese Mitunterstützung ermöglicht es TBA-Mitgliedern, Kreditkarten mit dem Logo ihrer eigenen Bank an gewerbliche und Einzelhandelskunden auszugeben. Das Programm bietet vier Kartentypen, einschließlich Platinum-Vorteilen und Cashback-Belohnungen für Verbraucher und Unternehmen, sowie ein individuelles Kaufkartenprogramm für besseren unternehmerischen Kontrolle.

Die ServisFirst Bank bietet TBA-Mitgliedsbanken kostenfrei Marketing und Portfoliomanagement für Kreditkarten an. Dies ist die zehnte staatliche Mitunterstützung für die ServisFirst Bank, nach früheren Unterstützungen von verschiedenen staatlichen Bankenverbänden und der American Bankers Association seit 2018.

Positive
  • Exclusive co-endorsement from Texas Bankers Association for Agent Credit Card program
  • Expansion of ServisFirst Bank's endorsements to ten states
  • No-cost credit card marketing and portfolio management services for TBA members
  • Diverse credit card offerings including platinum benefits and cash back rewards
Negative
  • None.

Receives Seal of Approval for Agent Credit Card Program

BIRMINGHAM, Ala.--(BUSINESS WIRE)-- ServisFirst Bank, a subsidiary of ServisFirst Bancshares (NYSE:SFBS), earns exclusive statewide co-endorsement by the Texas Bankers Association (TBA) for the Agent Credit Card program offered by ServisFirst Bank.

ServisFirst Bank is a full-service correspondent provider and currently issues cards for over 140 community banks across the country, including many that have recently converted from other agent credit card programs. Through the program, TBA members will be able to issue credit cards to their customers, both commercial and retail, with their own bank’s logo.

The TBA Services Company, Inc. (TBASCO) board of directors approved the endorsement, citing ServisFirst Bank’s innovative product offerings, customer service, and transparency on pricing. ServisFirst Bank provides a simple, straightforward program that includes credit card marketing and portfolio management services at no cost to TBA member banks.

“We are excited to partner with ServisFirst Bank to offer our community bank members a high-quality agent credit card program,” states Ben Buehler, President of TBASCO. “This program reinforces the importance of community banks prioritizing and enhancing commercial and retail customer payment relationships.”

“We are honored to receive this co-endorsement from the Texas Bankers Association. This recognition affirms our commitment to providing exceptional credit card programs that empower banks to offer high-quality, customized solutions to their customers,” states Rodney Rushing, Executive Vice President and Chief Operating Officer of ServisFirst Bank. “ServisFirst Bank prioritizes customer service and transparency, and this program not only meets but exceeds those expectations. We look forward to supporting the members of this esteemed association with innovative financial products.”

Bank customers can choose from four types of cards, including a platinum benefits card and a cash back rewards card for both consumers and business customers. ServisFirst Bank also offers a customized purchase card program, which allows a greater amount of control and monitoring for business owners. In addition, ServisFirst Bank provides marketing and portfolio management at no additional cost. American Bankers Association (ABA) has endorsed the ServisFirst Bank card program since 2018.

This is ServisFirst Bank’s tenth state endorsement. The bank also holds endorsements from the Alabama Bankers Association, Georgia Bankers Association, Oklahoma Bankers Association, Oregon Bankers Association, South Carolina Bankers Association, Tennessee Bankers Association, Virginia Bankers Association, Washington Bankers Association, and the West Virginia Bankers Association.

For more information regarding ServisFirst Bank’s recent endorsement announcement, please contact Krista Conlin at Krista@KCProjects.net. For more about ServisFirst Bank, please visit www.servisfirstbank.com.

ABOUT TEXAS BANKERS ASSOCIATION

The Texas Bankers Association (TBA), founded in 1885, is America’s oldest and largest state banking association. TBA advocates for almost 400 member banks in Austin and Washington, trains more than 20,000 community bankers annually, provides nationally recognized bank services, and invests in Texas communities through financial literacy, scholarships, and charitable activities.

ABOUT SERVISFIRST BANK

ServisFirst Bank is a full-service commercial bank focused on commercial banking, correspondent banking, treasury management, private banking and the professional consumer market, emphasizing competitive products, state-of-the-art technology and a focus on quality service. Recently, the Bank announced that its assets exceed $16 billion. The Bank offers sophisticated treasury management products, Internet banking, home mortgage lending, remote deposit express banking, and highly competitive rates.

ServisFirst Bank was formed in May 2005, and has offices in Atlanta, Auburn-Opelika, Birmingham, Charleston, Dothan, Huntsville, Mobile, Montgomery, North Carolina, Northwest Florida, Tennessee, Virginia, and West Central Florida. In April 2015, and annually thereafter, ServisFirst Bank has earned investment- grade ratings and a stable outlook from Kroll Bond Rating Agency (KBRA), which measures companies’ financial fundamentals. ServisFirst Bancshares, Inc. files periodic reports with the U.S. Securities and Exchange Commission (SEC). Copies of its filings may be obtained at www.servisfirstbancshares.com.

Krista Conlin, Krista@KCProjects.net

Source: ServisFirst Bank

FAQ

What is the significance of ServisFirst Bank's endorsement from the Texas Bankers Association?

The endorsement allows ServisFirst Bank (NYSE:SFBS) to offer its Agent Credit Card program exclusively to Texas Bankers Association members, enabling them to issue credit cards with their own bank's logo to commercial and retail customers.

How many banks currently use ServisFirst Bank's credit card program?

ServisFirst Bank currently issues cards for over 140 community banks across the country, including many that have recently converted from other agent credit card programs.

What types of credit cards does ServisFirst Bank offer through its Agent Credit Card program?

ServisFirst Bank offers four types of cards: platinum benefits cards and cash back rewards cards for both consumers and business customers, as well as a customized purchase card program for businesses.

How many state endorsements does ServisFirst Bank now have for its credit card program?

With the Texas Bankers Association endorsement, ServisFirst Bank now holds ten state endorsements for its credit card program, in addition to the American Bankers Association endorsement since 2018.

ServisFirst Bancshares Inc.

NYSE:SFBS

SFBS Rankings

SFBS Latest News

SFBS Stock Data

4.41B
54.53M
7.41%
71.61%
6.84%
Banks - Regional
State Commercial Banks
Link
United States of America
BIRMINGHAM