Super League Announces Exclusive Partnership with AdArcade to Bring High-Performing Native Playable™ Ads to Brands and Media Agencies at Scale Across Mobile Games
Super League (SLE) has expanded its partnership with AdArcade to offer Native Playables®, a patented mobile ad format that delivers 3x higher engagement than standard playable ads. The exclusive partnership enables Super League to provide brands and media agencies access to 220 million monthly US gamers through interactive ads that match existing gameplay across 25+ mobile game formats.
The partnership is expected to contribute 25% of Super League's 2025 revenues. Native Playables can achieve up to 13x ROAS compared to standard playable ads. The technology allows for rapid deployment, taking less than two weeks from campaign approval, with actual ad creation requiring just hours using brands' pre-approved creative content.
Super League (SLE) ha ampliato la sua collaborazione con AdArcade per offrire Native Playables®, un formato pubblicitario mobile brevettato che garantisce un coinvolgimento triplo superiore rispetto ai tradizionali playable ads. Questa partnership esclusiva consente a Super League di mettere a disposizione di brand e agenzie media l'accesso a 220 milioni di giocatori statunitensi mensili tramite annunci interattivi che si integrano perfettamente con oltre 25 formati di giochi mobile.
La collaborazione dovrebbe contribuire a generare il 25% dei ricavi di Super League nel 2025. I Native Playables possono raggiungere un ROAS fino a 13 volte superiore rispetto ai playable ads standard. La tecnologia permette un rapido lancio delle campagne, richiedendo meno di due settimane dall'approvazione, con la creazione degli annunci che avviene in poche ore utilizzando i contenuti creativi pre-approvati dai brand.
Super League (SLE) ha ampliado su asociación con AdArcade para ofrecer Native Playables®, un formato publicitario móvil patentado que genera un 3 veces más de interacción en comparación con los anuncios jugables estándar. Esta colaboración exclusiva permite a Super League brindar a las marcas y agencias de medios acceso a 220 millones de jugadores estadounidenses mensuales mediante anuncios interactivos que se adaptan a más de 25 formatos de juegos móviles existentes.
Se espera que esta alianza aporte el 25% de los ingresos de Super League en 2025. Los Native Playables pueden lograr hasta un ROAS 13 veces mayor que los anuncios jugables estándar. La tecnología permite un despliegue rápido, tomando menos de dos semanas desde la aprobación de la campaña, con la creación del anuncio en cuestión de horas utilizando contenido creativo previamente aprobado por las marcas.
슈퍼 리그(SLE)는 AdArcade와의 파트너십을 확대하여 Native Playables®를 제공하고 있습니다. 이는 특허받은 모바일 광고 형식으로, 기존 플레이어블 광고보다 3배 높은 참여율을 자랑합니다. 이 독점 파트너십을 통해 슈퍼 리그는 브랜드와 미디어 에이전시에 미국 내 월간 2억 2천만 게이머에게 25개 이상의 모바일 게임 형식에 맞는 인터랙티브 광고를 제공할 수 있습니다.
이번 파트너십은 2025년 슈퍼 리그 매출의 25%를 차지할 것으로 기대됩니다. Native Playables는 표준 플레이어블 광고 대비 최대 13배의 ROAS를 달성할 수 있습니다. 이 기술은 캠페인 승인 후 2주 이내에 신속하게 배포할 수 있으며, 브랜드가 사전 승인한 크리에이티브 콘텐츠를 활용해 광고 제작에 몇 시간밖에 걸리지 않습니다.
Super League (SLE) a étendu son partenariat avec AdArcade pour proposer les Native Playables®, un format publicitaire mobile breveté qui génère un engagement 3 fois supérieur aux publicités jouables classiques. Ce partenariat exclusif permet à Super League d'offrir aux marques et agences médias un accès à 220 millions de joueurs américains mensuels via des annonces interactives adaptées à plus de 25 formats de jeux mobiles.
Ce partenariat devrait représenter 25 % des revenus de Super League en 2025. Les Native Playables peuvent atteindre un ROAS jusqu'à 13 fois supérieur aux publicités jouables standards. Cette technologie permet un déploiement rapide, en moins de deux semaines après approbation de la campagne, la création des annonces ne nécessitant que quelques heures grâce aux contenus créatifs pré-approuvés par les marques.
Super League (SLE) hat seine Partnerschaft mit AdArcade erweitert, um Native Playables® anzubieten, ein patentiertes mobiles Werbeformat, das eine dreimal höhere Interaktion als herkömmliche spielbare Anzeigen erzielt. Die exklusive Partnerschaft ermöglicht es Super League, Marken und Medienagenturen Zugang zu 220 Millionen monatlichen US-Spielern durch interaktive Anzeigen zu bieten, die sich nahtlos in über 25 mobile Spiel-Formate einfügen.
Die Partnerschaft soll 25 % der Umsätze von Super League im Jahr 2025 ausmachen. Native Playables können im Vergleich zu Standard-playable Ads einen bis zu 13-fachen ROAS erreichen. Die Technologie erlaubt eine schnelle Umsetzung, die weniger als zwei Wochen ab Kampagnenfreigabe benötigt, wobei die Erstellung der Anzeigen nur wenige Stunden mit vorab genehmigten kreativen Inhalten der Marken in Anspruch nimmt.
- Partnership expected to contribute 25% of Super League's 2025 revenues
- Native Playables deliver 3x higher engagement than standard playable ads
- Access to massive audience of 220 million monthly US gamers
- Return on ad spend (ROAS) up to 13x compared to standard playable ads
- Rapid deployment capability - less than 2 weeks from campaign approval
- None.
Insights
Super League's expanded AdArcade partnership brings superior Native Playables™ ad technology, potentially driving significant revenue diversification and growth.
Super League's exclusive partnership with AdArcade represents a strategic enhancement to their revenue diversification initiatives, with mobile gaming explicitly targeted to comprise 25% of their 2025 revenues. The partnership leverages AdArcade's patented Native Playables® technology - interactive ads that match existing gameplay across 25+ mobile game formats, delivering 3x higher engagement than standard playable ads and ROAS as high as 13x.
This partnership addresses several critical market dynamics. First, it positions Super League to capture value from the massive mobile gaming audience of 220 million monthly US gamers. Second, it offers brands and agencies a full-funnel solution that spans from awareness to measurable conversion. The technology's matching of ad experience to existing gameplay creates significantly higher performance metrics that matter to advertisers.
What's particularly notable is the operational efficiency - the automated system enables deployment in less than two weeks from campaign approval, with actual ad creation taking just hours. This rapid turnaround dramatically reduces the friction typically associated with interactive ad creation, making the format more accessible to mainstream advertisers.
The expansion broadens Super League's demographic reach beyond their core Gen Z and Gen Alpha audiences (Roblox, Minecraft, Fortnite players) to include Millennials and Gen X mobile gamers. This demographic expansion is crucial for attracting a wider range of brand advertisers who need to reach diverse age groups.
The partnership enhances Super League's competitive positioning as an "omni-playable strategic partner" that can engage gaming audiences across platforms, potentially creating a more defensible market position against both traditional advertising networks and gaming-specific ad platforms.
~ Expanded relationship deepens Super League’s revenue diversification through AdArcade’s patented format that outperforms standard playable ads by 3x ~
SANTA MONICA, Calif., May 27, 2025 (GLOBE NEWSWIRE) -- Super League (Nasdaq: SLE), a leader in engaging audiences through playable media, content, and experiences within mobile games and the world’s largest immersive platforms, today announced the expansion of its partnership with AdArcade, creators of Native Playables®, a patented mobile ad format that delivers 3x higher engagement than other mobile playable ads. This exclusive relationship enables Super League to offer consumer brands and media agencies a unique, scalable, full-funnel playable solution with access to 220 million monthly US gamers.
Native Playables are interactive ads that match the gameplay a consumer is already enjoying and are available in more than 25 popular mobile game formats. Native matching leads to higher ad performance across key metrics, with return on ad spend (ROAS) as high as 13x compared to standard playable ads. A brand’s video creative can also run in sync with the playable unit, ensuring consumers both watch and interact with a brand’s tested and approved messaging, logos, and iconography.
“Expansion into mobile games is a key pillar of our revenue diversification strategy that we believe will comprise
Live deployment of Native Playables takes less than two weeks from when a campaign is greenlit due to AdArcade’s automated system, enabling the rapid and efficient production of multiple playable ads specifically designed to match the gameplay formats played by the exact demographic audience a brand needs to reach. Actual ad creation requires just hours, with each playable generated from a brand’s pre-approved video or audio creative.
“Super League knows how to excite brands about the power of playable media to connect with young consumers and produce tangible business outcomes. Our Native Playable® product extends this opportunity by delivering superior results across the vast, multi-generational mobile gaming audience,” said Bobby Wells, Chief Executive Officer of AdArcade. “The synergy of this partnership is a big win for brands and agencies who recognize the potential and ease of execution from a single-source, omni-playable strategic partner that can efficiently and effectively engage the enormous mobile gaming audience of all ages, wherever they are gaming.”
Native Playables reach audiences who play the world’s most downloaded casual and hyper-casual mobile games, further broadening Super League’s solutions for brands and agencies to engage the tens of millions of Millennials and Gen X who play, alongside the Gen Z and Gen Alpha consumers who also play Roblox, Minecraft, and Fortnite.
About Super League
Super League (Nasdaq: SLE) is redefining how brands connect with consumers through the power of playable media. The Company provides global brands with ads, content, and experiences that are not only seen - they’re played, felt, and remembered - within mobile games and the world’s largest immersive gaming platforms. Powered by proprietary technology, an award-winning development studio, and a vast network of native creators, Super League is a one-of-a-kind partner for brands looking to stand out in culture, spark loyalty, and drive meaningful impact. In a world where attention is earned, Super League makes brands relevant - by making them playable. For more information, visit superleague.com.
About AdArcade
AdArcade’s patented Native Playable® ad tech is enabling brands and agencies to engage over 2 billion mobile gamers from Gen A to Gen X with unparalleled full-funnel performance. This breakthrough technology converts a brand’s video ads into playable creatives that gamify ad text and audio to imprint the brand’s message and then programmatically matches ad gameplay to each player’s style of game. Matching ad gameplay to each player’s native gameplay grabs and holds players’ attention and encourages eyes-on, hands-on ad engagement. The result is industry-leading full-funnel results for global brands who recognize the opportunity to rise above the media clutter by tapping into the enormous, multi-generational mobile gaming audience.
Forward-Looking Statements
The foregoing material may contain “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934, each as amended. Forward-looking statements include all statements that do not relate solely to historical or current facts, including without limitation statements regarding the Company’s product development and business prospects, and can be identified by the use of words such as “may,” “will,” “expect,” “project,” “estimate,” “anticipate,” “plan,” “believe,” “potential,” “should,” “continue” or the negative versions of those words or other comparable words. Forward-looking statements are not guarantees of future actions or performance. These forward-looking statements are based on information currently available to the Company and its current plans or expectations and are subject to a number of risks and uncertainties that could significantly affect current plans. These risks and uncertainties include, without limitation, risks and uncertainties related to whether or not the Company will be able to raise capital through the sale of its securities; market conditions; satisfaction of customary closing conditions related to the Offering; the Company’s ability to maintain adequate liquidity and financing sources; various risks related to the Company’s business operations; and other risks and uncertainties, including those described within the section entitled “Risk Factors” in the Company’s Annual Report on Form 10-K for the year ended December 31, 2024. There can be no assurance that the Company will be able to complete the Offering on the anticipated terms, or at all. Should one or more of these risks or uncertainties materialize, or the underlying assumptions prove incorrect, actual results may differ significantly from those anticipated, believed, estimated, expected, intended, or planned. Although the Company believes that the expectations reflected in the forward-looking statements are reasonable, the Company cannot guarantee future results, performance, or achievements. Except as required by applicable law, including the security laws of the United States, the Company does not intend to update any of the forward-looking statements to conform these statements to actual results.
Super League Investor Relations Contact:
Shannon Devine / Mark Schwalenberg
MZ North America
Main: 203-741-8811
SLE@mzgroup.us
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