Sun Life benefits now accessible on Pasito, an AI-powered education and communications platform

Rhea-AI Summary

Sun Life (NYSE:SLF) is making its group benefits available on Pasito, an AI-powered benefits education and communication platform, to improve employee enrollment decisions.

Pasito connects to real-time data from 200+ payroll administrators, reads plan documents to deliver personalized plan details, and offers microsites and automated communications customized to each employer. Sun Life policyholders can be referred to Pasito beginning January 1, 2026 and must contract directly with Pasito to use its services.

Insights

Benefits Partnership Analyst

Sun Life expands distribution and member decision support by integrating benefits with Pasito starting January 1, 2026.

Sun Life and Pasito connect group benefits to an AI education platform that reads plan documents and links to payroll administrators. The integration delivers personalized enrollment communications and microsites, and can refer Sun Life policyholders to Pasito for year-round employer-branded guidance.

The move depends on employers adopting Pasito and on members contracting for services; Sun Life policyholders require a direct contract with Pasito. Risks include limited uptake if employers or employees avoid third-party tools, and the referral model may not guarantee widespread enrollment impact.

Watch adoption signals over the next enrollment cycle beginning 2026: employer sign-ups, referral-to-conversion rates, and any metrics showing improved enrollment confidence such as the cited Limra findings where employers that communicated well had 86% confidence. These metrics will show whether the partnership shifts benefit selection behavior or stays a modest distribution channel.

WELLESLEY, Mass., Nov. 14, 2025 /PRNewswire/ -- Sun Life U.S. is improving the enrollment experience by making its benefits available on Pasito, an AI-powered benefits education and communication platform. Pasito's technology utilizes real-time data connections with more than 200 of the country's leading payroll administrators and analyzes factors such as financial capabilities, dependents, eligibility and other data that help inform benefits decisions.

Selecting the right combination of benefits is crucial as healthcare costs continue to rise and access to care continues to be a challenge. By reading plan documents directly, Pasito delivers accurate, personalized plan information that provides a full picture of employees' benefits options and helps them navigate their enrollment decisions.   

"The benefits landscape is complex, and people want support in choosing a benefits package that complements their health insurance to give them the care and coverage they need," said Joi Tillman, president, Group Benefits, Sun Life U.S. "Our benefits fill coverage gaps that help improve health outcomes as well as provide financial protection, but many people don't understand this when choosing their benefits. Through Pasito's technology and our in-depth educational materials, our members will experience enhanced decision support so they can choose the benefits that work within their budget and meet their needs."

When someone understands how benefits like disability or hospital indemnity coverage complement health insurance and interact with benefits like Health Spending Accounts, they are far better equipped to handle a major health event. Limra's recent Benefit Employee Attitude Tracker (BEAT) report showed that, while more than 50% of employees felt they understood dental, medical, retirement, and life insurance extremely well, fewer than 50% felt they had as good an understanding of benefits like short- and long-term disability, and supplemental health coverages like accident, hospital and critical illness insurance.

Pasito drives benefits education through microsites and automated communications that are customized for each employer's brand and can link directly to their chosen enrollment platform. Employers get year-round support to improve and simplify the communications process for HR teams. Limra's BEAT report showed that of those who said their employer communicated about benefits well, 86% felt confident in their enrollment decisions.  

"Benefits should be a source of support, not stress," said Pauline Roteta, CEO of Pasito. "Our relationship with Sun Life reflects a shared mission: to meet people where they are and guide them through some of life's biggest decisions to ensure every employee has the coverage they deserve for themselves and their families."

Sun Life group policyholders can be referred to Pasito beginning on January 1, 2026, and must contract directly with Pasito to access its services.

About Sun Life
Sun Life is a leading international financial services organization providing asset management, wealth, insurance and health solutions to individual and institutional Clients. Sun Life has operations in a number of markets worldwide, including Canada, the United States, the United Kingdom, Ireland, Hong Kong, the Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam, Malaysia and Bermuda. As of September 30, 2025, Sun Life had total assets under management of C$1.62 trillion. For more information, please visit www.sunlife.com.

Sun Life Financial Inc. trades on the Toronto (TSX), New York (NYSE) and Philippine (PSE) stock exchanges under the ticker symbol SLF.

Sun Life U.S. is one of the largest providers of employee and government benefits, helping approximately 50 million Americans access the care and coverage they need. Through employers, industry partners and government programs, Sun Life U.S. offers a portfolio of benefits and services, including dental, vision, disability, absence management, life, supplemental health, medical stop-loss insurance, and healthcare navigation. Sun Life employs more than 8,300 people in the U.S., including associates in our partner dental practices and affiliated companies in asset management. Group insurance policies are issued by Sun Life Assurance Company of Canada (Wellesley Hills, Mass.), except in New York, where policies are issued by Sun Life and Health Insurance Company (U.S.) (Lansing, Mich.). For more information visit our website and newsroom.

About Pasito
Pasito is a benefits experience platform using AI and data to reduce manual processes and empower employees and their families to fully understand, access, and maximize the value of their benefits. Pasito's AI agents, customized for insurance and benefits, build personalized communications, recommendations, microsites, benefits guides, and other materials. Pasito partners with leading brokerages, carriers, financial institutions, and employers across the United States.

Media contacts

Devon Fernald
Sun Life U.S.
Devon.Portney.Fernald@sunlife.com
781-800-3609

Camila Pera
Pasito
partnerships@joinpasito.com

Connect with Sun Life U.S.

https://www.facebook.com/SLFUnitedStates
https://www.linkedin.com/company/sun-life-financial

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SOURCE Sun Life U.S.

FAQ

What did Sun Life (SLF) announce on November 14, 2025 about Pasito?

Sun Life announced its group benefits will be accessible on Pasito, an AI benefits education platform, to improve enrollment decision support.

When can Sun Life (SLF) policyholders access Pasito services?

Sun Life policyholders can be referred to Pasito beginning January 1, 2026 and must contract directly with Pasito to access services.

How does Pasito personalize benefits information for Sun Life (SLF) members?

Pasito uses real-time connections with 200+ payroll administrators and reads plan documents to deliver personalized, accurate plan details and communications.

Will employers get branded communications from Pasito for Sun Life (SLF) benefits?

Yes; Pasito creates employer-branded microsites and automated communications that can link to the employer's chosen enrollment platform.

Does the announcement disclose financial terms or revenue impact for Sun Life (SLF)?

No; the announcement describes the partnership and referral timing but does not disclose financial terms or projected revenue impact.

Does using Pasito change how employees enroll in Sun Life (SLF) benefits?

Pasito provides enhanced decision support and direct links to enrollment platforms, but employees or employers must contract with Pasito to use the service.