The SMX-CETI Alliance That Can Bankrupt Fashion Fakes (NASDAQ: SMX)
SMX (NASDAQ:SMX) has announced a strategic collaboration with CETI, a leading European textile research center, to revolutionize fashion industry authentication and sustainability verification. The partnership will implement molecular identity markers in fibers combined with blockchain-backed digital passports to combat counterfeiting and verify sustainability claims.
The technology enables real-time, tamper-proof verification of recycled materials, transforming sustainability claims from marketing statements into auditable financial assets. This innovation allows brands to access sustainability-linked financing, while platforms like eBay can enhance authentication processes through molecular scanning. CETI's facility in Lille, France will serve as the primary testing and validation center, aligning with Europe's Digital Product Passport initiative.
SMX (NASDAQ:SMX) ha annunciato una collaborazione strategica con CETI, un centro di ricerca tessile europeo di primo piano, per rivoluzionare l'autenticazione dell'industria della moda e la verifica della sostenibilità. La partnership implementerà indicatori di identità molecolare nei filamenti combinati con passaporti digitali basati su blockchain per combattere la contraffazione e verificare le affermazioni di sostenibilità.
La tecnologia consente una verifica in tempo reale, a prova di manomissione, dei materiali riciclati, trasformando le affermazioni di sostenibilità da messaggi di marketing in asset finanziari verificabili. Questa innovazione permette ai marchi di accedere a finanziamenti legati alla sostenibilità, mentre piattaforme come eBay possono migliorare i processi di autenticazione tramite la scansione molecolare. Lo stabilimento del CETI a Lille, in Francia fungerà da centro primario di testing e validazione, in linea con l'iniziativa europea del Digital Product Passport.
SMX (NASDAQ:SMX) ha anunciado una colaboración estratégica con CETI, un centro líder europeo de investigación textil, para revolucionar la autenticación de la industria de la moda y la verificación de sostenibilidad. La asociación implementará marcadores de identidad molecular en las fibras combinados con pasaportes digitales respaldados por blockchain para combatir la falsificación y verificar las afirmaciones de sostenibilidad.
La tecnología permite una verificación en tiempo real, a prueba de manipulación, de materiales reciclados, transformando las afirmaciones de sostenibilidad de meras afirmaciones de marketing en activos financieros auditable. Esta innovación permite a las marcas acceder a financiamiento vinculado a la sostenibilidad, mientras que plataformas como eBay pueden mejorar los procesos de autenticación mediante el escaneo molecular. La instalación del CETI en Lille, Francia servirá como centro principal de pruebas y validación, alineándose con la iniciativa europea del Digital Product Passport.
SMX (NASDAQ:SMX)가 선도적인 유럽 섬유 연구 센터인 CETI와 전략적 협력을 발표했습니다. 이는 패션 산업의 인증 및 지속 가능성 검증을 혁신하기 위한 파트너십이며, 섬유에 분자 식별 마커를 도입하고 블록체인 기반 디지털 여권과 결합하여 위조를 방지하고 지속 가능성 주장 검증을 목표로 합니다.
이 기술은 재활용 재료의 실시간 위변조 방지 검증을 가능하게 하여 지속 가능성 주장을 마케팅 문구에서 입증 가능한 재무 자산으로 바꿉니다. 이 혁신은 브랜드가 지속 가능성과 연계된 자금 조달에 접근할 수 있게 하며, eBay와 같은 플랫폼은 분자 스캐닝을 통해 인증 프로세스를 강화할 수 있습니다. CETI의 리일 프랑스 시설이 주요 테스트 및 검증 센터로 기능하며 유럽의 디지털 제품 여권(Digital Product Passport) 이니셔티브와 일치합니다.
SMX (NASDAQ:SMX) a annoncé une collaboration stratégique avec CETI, un centre européen de recherche tissulaire de premier plan, pour révolutionner l'authentification dans l'industrie de la mode et la vérification de la durabilité. Le partenariat mettra en œuvre des marqueurs d'identité moléculaire dans les fibres combinés à des passeports numériques basés sur la blockchain pour lutter contre la contrefaçon et vérifier les allégations de durabilité.
La technologie permet une vérification en temps réel et à l'épreuve des manipulations des matériaux recyclés, transformant les allégations de durabilité de simples déclarations marketing en actifs financiers audités. Cette innovation permet aux marques d'accéder à un financement lié à la durabilité, tandis que des plateformes comme eBay peuvent améliorer les processus d'authentification grâce au balayage moléculaire. L'installation du CETI à Lille, en France servira de centre principal de test et de validation, en ligne avec l'initiative européenne du Digital Product Passport.
SMX (NASDAQ:SMX) hat eine strategische Zusammenarbeit mit CETI, einem führenden europäischen Textilforschungszentrum, angekündigt, um die Authentifizierung in der Modebranche und die Verifizierung von Nachhaltigkeitsangaben zu revolutionieren. Die Partnerschaft wird molekulare Identitätsmarker in Fasern in Verbindung mit blockchain-basierten digitalen Pässen implementieren, um Fälschungen zu bekämpfen und Nachhaltigkeitsbehauptungen zu überprüfen.
Die Technologie ermöglicht eine Echtzeit-, manipulationssichere Verifikation recycelter Materialien und verwandelt Nachhaltigkeitsbehauptungen von Marketingaussagen in auditierbare finanzielle Vermögenswerte. Diese Innovation ermöglicht es Marken, Zugang zu nachhaltigkeitsgebundener Finanzierung zu erhalten, während Plattformen wie eBay Authentifizierungsprozesse durch molekulare Scanverfahren verbessern können. Die Einrichtung des CETI in Lille, Frankreich wird als primäres Test- und Validierungszentrum dienen und sich mit der europäischen Digital Product Passport-Initiative decken.
SMX (NASDAQ:SMX) أعلنت عن تعاون استراتيجي مع CETI، المركز الأوروبي الرائد لأبحاث النسيج، لتحديث اعتماد صناعة الأزياء والتحقق من الاستدامة. ستنفذ الشراكة علامات هوية جزيئية في الألياف مع جوازات سفر رقمية مدعومة بتقنية البلوكتشين لمكافحة التزوير والتحقق من الادعاءات المتعلقة بالاستدامة.
تتيح التكنولوجيا التحقق في الوقت الفعلي وبطريقة لا يمكن العبث بها من المواد المعاد تدويرها، محوّلةً ادعاءات الاستدامة من عبارات تسويقية إلى أصول مالية قابلة للتدقيق. تتيح هذه الابتكارات للعلامات التجارية الوصول إلى تمويل مرتبط بالاستدامة، في حين يمكن لمنصات مثل eBay تعزيز عمليات الاعتماد من خلال المسح الجزيئي. مرفق CETI في Lille، فرنسا سيعمل كمركز اختبار وتحديد رئيسي، متوافقاً مع مبادرة جواز المنتج الرقمي في أوروبا.
SMX (NASDAQ:SMX)宣布与欧洲领先的纺织品研究中心
该技术实现对回收材料的实时、不可篡改的验证，将可持续性声明从市场营销陈述转化为可审计的金融资产。这一创新使品牌能够获得与可持续性相关的融资，而像eBay这样的平台也可以通过分子扫描来改进认证流程。CETI在法国里尔的设施将作为主要测试和验证中心，与欧洲的数字产品护照倡议保持一致。
- Integration of molecular markers and blockchain creates verifiable proof of authenticity and sustainability
- Technology enables access to sustainability-linked financing and premium pricing for verified products
- Solution provides rapid authentication capability for resale platforms like eBay
- Partnership with CETI accelerates pathway from research to industrial adoption
- Implementation timeline and costs not specified
- Market adoption rate and industry acceptance remain uncertain
Insights
SMX-CETI partnership creates molecular authentication technology that transforms verification into financial value while potentially eliminating counterfeits.
This partnership between SMX and CETI represents a significant technological advancement in supply chain verification for the fashion industry. By embedding molecular markers directly into textile fibers and connecting them to blockchain-based digital passports, the companies are creating an authentication system that's virtually impossible to replicate.
The technology addresses multiple critical pain points across the fashion ecosystem. For manufacturers and brands, it provides tamper-proof verification of material composition and sustainability claims, transforming previously unverifiable marketing statements into auditable data. For marketplaces like eBay, it converts time-consuming manual authentication into instant verification, potentially increasing transaction volume and commission revenue. For financial institutions, it creates the infrastructure to offer sustainability-linked financing based on measurable, verifiable metrics rather than pledges.
What makes this particularly valuable is the timing alongside Europe's Digital Product Passport regulatory framework. This positions SMX's technology as not just a brand protection tool but potentially a compliance necessity. The choice to partner with CETI, a respected textile research center in Lille, provides SMX with both technical validation and a European foothold for adoption.
The most compelling aspect is how this transforms authentication from a cost center into a revenue generator. Brands can command premium pricing for verified sustainable products, marketplaces can increase commissions on guaranteed-authentic items, and material suppliers can monetize their sustainability investments through preferential financing terms. By making verification a financial instrument rather than merely a protective measure, SMX has created a compelling adoption incentive beyond just anti-counterfeiting.
NEW YORK, NY / ACCESS Newswire / September 26, 2025 / The fashion industry has always traded on image. Logos, marketing campaigns, and glossy runway shows built brands into billion-dollar icons. But behind the glamour sits a brutal reality: supply chains stretched across continents, sustainability promises that often collapse under scrutiny, and counterfeiters who exploit every blind spot. In this environment, words are cheap, and ingredients are even more so. Proof is what has become priceless.
That's what makes the announced collaboration between SMX (NASDAQ:SMX) and CETI, one of Europe's premier textile research centers, so much more than another sustainability headline. By embedding molecular identity into fibers and pairing it with blockchain-backed digital passports, they're not just policing counterfeits or checking ESG boxes. They're turning sustainability itself into a financial instrument. Proof is no longer a burden. It's currency.
Consider the implications. A luxury brand that can prove every recycled fiber in its new collection isn't just avoiding fines or pleasing regulators. It's unlocking access to sustainability-linked financing. Loans, credits, and investor capital increasingly flow toward companies with measurable impact. With SMX and CETI, "measurable" stops being theoretical. It becomes real-time, tamper-proof, and auditable. Proof of circularity transforms from a marketing claim into a balance-sheet advantage.
From Compliance to Capital
This is the financial revolution hiding in the threads. For decades, recycled textiles struggled to gain traction at scale because brands couldn't verify content, financiers couldn't price risk, and consumers couldn't trust the label. Counterfeiters exploited the gaps and flooded markets with fakes that blurred lines even further. But a fiber carrying its own digital passport changes everything. Suddenly, the recycled material commands its true market value. Banks can tie financing rates to verified impact. Consumers can shop knowing the proof sits inside the product, not on a hangtag. And regulators finally have enforceable data instead of glossy pledges.
Platforms like eBay prove how critical this shift could be. To their credit, eBay has put stringent rules in place to weed out counterfeit listings and protect buyers. The intent is clear, but rules alone haven't been enough. As fakes become more convincing, human graders squint long and hard at photos, and consumers still roll the dice on whether a
The ripple effect stretches across the ecosystem. Sportswear giants can command premiums for recycled fabrics that are verified at the molecular level. Luxury houses can tie their ESG reports to data that withstands audit scrutiny. Technical fabric suppliers can shorten the lab-to-market cycle because proof is embedded from the first run of the pilot line. Even industrial textiles benefit, because verifiable circularity opens the door to compliance incentives and new forms of financing. Proof doesn't just defend value, it creates it.
Lille as the Launch Pad
Europe, with its Digital Product Passport ideology, is the proving ground. CETI in Lille is now the epicenter where laboratory breakthroughs meet industrial validation. By working with SMX, CETI is fast-tracking the pathway from research to real-world adoption. That means every fabric tested in Lille isn't just an experiment; it's a financial prototype. Each verified thread signals to investors, regulators, and brands that circularity is no longer a charitable endeavor. It's commerce.
This is where the counterfeiters finally get buried. Their empire was built on opacity, on products that looked authentic but carried no verifiable truth. In a market where proof is the price tag, fakes lose all economic value. They can't enter financing systems, can't clear regulatory checkpoints, and can't compete with brands that turn verification into an asset class. The counterfeit industry isn't just under attack. It's being written out of the balance sheet.
Fashion has always been about staying ahead of the curve. SMX and CETI are moving it beyond curves and into code, where every fiber is a ledger entry, every recycled material is a line item, and every product carries the ultimate credential: proof. Logos built the last generation of billion-dollar brands. Proof will be their sustainer.
About SMX
As global businesses face new and complex challenges relating to carbon neutrality and meeting new governmental and regional regulations and standards, SMX is able to offer players along the value chain access to its marking, tracking, measuring and digital platform technology to transition more successfully to a low-carbon economy.
Forward-Looking Statements
The information in this press release includes "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements include, but are not limited to, statements regarding expectations, hopes, beliefs, intentions or strategies regarding the future. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words "anticipate," "believe," "contemplate," "continue," "could," "estimate," "expect," "forecast," "intends," "may," "will," "might," "plan," "possible," "potential," "predict," "project," "should," "would" and similar expressions may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements in this press release may include, for example: matters relating to the Company's fight against abusive and possibly illegal trading tactics against the Company's stock; successful launch and implementation of SMX's joint projects with manufacturers and other supply chain participants of gold, steel, rubber and other materials; changes in SMX's strategy, future operations, financial position, estimated revenues and losses, projected costs, prospects and plans; SMX's ability to develop and launch new products and services, including its planned Plastic Cycle Token; SMX's ability to successfully and efficiently integrate future expansion plans and opportunities; SMX's ability to grow its business in a cost-effective manner; SMX's product development timeline and estimated research and development costs; the implementation, market acceptance and success of SMX's business model; developments and projections relating to SMX's competitors and industry; and SMX's approach and goals with respect to technology. These forward-looking statements are based on information available as of the date of this press release, and current expectations, forecasts and assumptions, and involve a number of judgments, risks and uncertainties. Accordingly, forward-looking statements should not be relied upon as representing views as of any subsequent date, and no obligation is undertaken to update forward-looking statements to reflect events or circumstances after the date they were made, whether as a result of new information, future events or otherwise, except as may be required under applicable securities laws. As a result of a number of known and unknown risks and uncertainties, actual results or performance may be materially different from those expressed or implied by these forward-looking statements. Some factors that could cause actual results to differ include: the ability to maintain the listing of the Company's shares on Nasdaq; changes in applicable laws or regulations; any lingering effects of the COVID-19 pandemic on SMX's business; the ability to implement business plans, forecasts, and other expectations, and identify and realize additional opportunities; the risk of downturns and the possibility of rapid change in the highly competitive industry in which SMX operates; the risk that SMX and its current and future collaborators are unable to successfully develop and commercialize SMX's products or services, or experience significant delays in doing so; the risk that the Company may never achieve or sustain profitability; the risk that the Company will need to raise additional capital to execute its business plan, which may not be available on acceptable terms or at all; the risk that the Company experiences difficulties in managing its growth and expanding operations; the risk that third-party suppliers and manufacturers are not able to fully and timely meet their obligations; the risk that SMX is unable to secure or protect its intellectual property; the possibility that SMX may be adversely affected by other economic, business, and/or competitive factors; and other risks and uncertainties described in SMX's filings from time to time with the Securities and Exchange Commission.
EMAIL: info@securitymattersltd.com
SOURCE: SMX (Security Matters) Public Limited
View the original press release on ACCESS Newswire
FAQ
What is the partnership between SMX and CETI aiming to achieve?
How does SMX's technology help combat counterfeit fashion products?
What financial benefits does SMX's textile verification system offer brands?
Where will SMX and CETI conduct their textile authentication research?
How does SMX's technology impact fashion resale platforms like eBay?
