Security National Financial Corporation Appoints Alissa Neufeld as Chief Legal Officer

Rhea-AI Summary

Security National Financial Corporation (NASDAQ: SNFCA) has appointed Alissa Neufeld as Chief Legal Officer, effective August 17, 2026. She joins from LifeVantage Corporation, where she was General Counsel and Corporate Secretary, and will also serve as Security National’s Secretary and General Counsel.

Neufeld succeeds the retiring General Counsel, who served the company for 20 years. According to Security National, she brings extensive experience in corporate law, M&A, compliance leadership, and navigating complex regulatory environments across multiple business lines.

Market Context

SNFCA's Q2 earnings announcement had a -3.32% 24-hour reaction, adding historical context to this no...

Analysis

SNFCA's Q2 earnings announcement had a -3.32% 24-hour reaction, adding historical context to this non-financial leadership event. The article quantifies no operating impact; subsequent filings may provide execution and governance updates.

Key Figures

Effective date: August 17, 2026 Prior General Counsel service: 20 years Business lines: three business lines +1 more

4 metrics

Effective date August 17, 2026 Chief Legal Officer appointment

Prior General Counsel service 20 years Retiring General Counsel and Secretary

Business lines three business lines Company operations referenced in management statement

Career start age 19 years old State judicial internship

Historical Context

5 past events · Latest: Aug 10 (Neutral)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Aug 10	Q2 earnings report	Neutral	-3.3%	After-tax earnings increased while quarterly revenue declined year over year
Aug 04	Earnings call notice	Neutral	-2.1%	Company scheduled its second-quarter earnings call for August 13
Jun 29	Stock dividend	Positive	-1.4%	Board authorized a 5% stock dividend for eligible stockholders
May 11	Q1 earnings report	Positive	+0.8%	Quarterly earnings and EPS increased despite lower reported revenue
May 04	Earnings call notice	Neutral	+0.5%	Company scheduled a first-quarter results call for May 13

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

SNFCA's recent earnings and corporate announcements produced mostly negative 24-hour reactions, including after positive or informational disclosures.

Key Terms

m&a, corporate secretary

2 terms

m&a financial

"followed by corporate and M&A work at a national law firm"

M&A, short for mergers and acquisitions, involves one company combining with or purchasing another company to grow, streamline operations, or gain competitive advantages. For investors, M&A activity can signal potential for increased value, new opportunities, or changes in market dynamics, making it an important factor to watch in the business landscape.

View in glossary

corporate secretary regulatory

"where she served as General Counsel and Corporate Secretary"

A corporate secretary is a person in a company who helps organize meetings, keeps important records, and makes sure the company follows legal rules. They act like a bridge between the company's leaders and its shareholders, making sure everything runs smoothly and by the book. Their role is important because it helps the company stay organized and legally compliant.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Veteran General Counsel joins the executive team effective August 17, 2026

SALT LAKE CITY, Aug. 17, 2026 (GLOBE NEWSWIRE) -- Security National Financial Corporation (SNFC) (NASDAQ symbol “SNFCA”) today announced that Alissa Neufeld has joined the Company as Chief Legal Officer, effective Monday, August 17, 2026.

Neufeld joins Security National from LifeVantage Corporation, where she served as General Counsel and Corporate Secretary. Her legal career began with a state judicial internship at age 19 and continued with a clerkship on the U.S. Court of Appeals for the Ninth Circuit, followed by corporate and M&A work at a national law firm. She has since held multiple in-house counsel roles, building and leading legal and compliance departments through periods of regulatory complexity and significant business growth. As Chief Legal Officer, Neufeld will assume the roles and responsibilities of the Company’s Secretary and General Counsel, who is retiring after 20 years of service.

"We thank our prior General Counsel for his many accomplishments at Security National and wish him the very best in his retirement. As we look to the future, Alissa brings exactly the depth of legal and compliance leadership we want as we continue to grow across our three business lines. Her track record of building strong teams and navigating complex regulatory environments will be a real asset to Security National,” said Scott Quist, Chairman, President, and CEO of Security National Financial Corporation.

“I'm beyond excited to join the Security National family. I measure success not just in outcomes, but in whether the people around me feel engaged, positive, and proud of their work — and I can't wait to bring that approach to this team. The future is bright,” said Neufeld.

Forward-Looking Statements

This press release contains statements that, if not verifiable historical fact, may be viewed as forward-looking statements that could predict future events or outcomes with respect to Security National Financial Corporation and its business. The predictions in the statements will involve risk and uncertainties and, accordingly, actual results may differ significantly from the results discussed or implied in such forward-looking statements.

About Security National Financial Corporation

Security National Financial Corporation (NASDAQ: SNFCA), headquartered in Salt Lake City, Utah, operates through three business segments: life insurance, cemetery/mortuary, and mortgages. Founded in 1965, the Company serves customers across the United States. For more information, visit investor.securitynational.com.

If there are any questions, please contact Mr. Garrett S. Sill or Mr. Scott M. Quist at:

Security National Financial Corporation
P.O. Box 57250
Salt Lake City, Utah 84157
Phone (801) 264-1060
Fax (801) 264-8430

FAQ

Who is the new Chief Legal Officer of Security National Financial Corporation (NASDAQ: SNFCA)?

Security National Financial Corporation has appointed Alissa Neufeld as its new Chief Legal Officer, effective August 17, 2026. According to the company, she will also serve as Secretary and General Counsel, succeeding the retiring General Counsel after 20 years of service.

When does Alissa Neufeld’s appointment as Chief Legal Officer at SNFCA take effect?

Alissa Neufeld’s appointment as Chief Legal Officer at Security National Financial Corporation is effective Monday, August 17, 2026. According to the company, she joins the executive team on that date and assumes the roles of Secretary and General Counsel from the retiring incumbent.

What is Alissa Neufeld’s professional background before joining Security National Financial Corporation (SNFCA)?

Before joining Security National, Alissa Neufeld served as General Counsel and Corporate Secretary at LifeVantage Corporation. According to the company, her career includes a Ninth Circuit clerkship, corporate and M&A work at a national law firm, and multiple in-house roles leading legal and compliance functions.

Whom is Alissa Neufeld replacing as General Counsel and Secretary at Security National Financial Corporation (SNFCA)?

Alissa Neufeld is replacing the company’s long-serving General Counsel and Secretary, who is retiring after 20 years. According to Security National, she will assume those roles and responsibilities as part of her position as Chief Legal Officer on August 17, 2026.

What does Alissa Neufeld’s appointment mean for Security National Financial Corporation’s legal and compliance strategy?

Alissa Neufeld is expected to lead Security National’s legal and compliance functions as Chief Legal Officer. According to the company, her experience building teams and navigating complex regulatory environments is seen as an asset as Security National continues growth across its three business lines.