Synergy CHC Corp. (NASDAQ: SNYR) has appointed Damian Marano as Vice President of Beverage to drive its FOCUSfactor Energy Drink expansion globally. Marano brings over 20 years of industry experience, notably from Coca-Cola where he managed a $200M ARR portfolio and secured $2B in annual renewals. His track record includes founding Docklight Brands, scaling the Marley wellness portfolio to 25,000+ retail locations across 40+ countries. At Synergy, Marano will focus on expanding the FOCUSfactor Energy Drinks line, which features B-vitamins and nootropics for mental clarity. The company is leveraging its established FOCUSfactor brand presence in major retailers like Costco, Walmart, Amazon, and CVS to penetrate the functional beverage market.
Synergy CHC Corp. (NASDAQ: SNYR) ha nominato Damian Marano Vicepresidente delle Bevande per guidare l'espansione globale della sua linea FOCUSfactor Energy Drink. Marano vanta oltre 20 anni di esperienza nel settore, in particolare presso Coca-Cola, dove ha gestito un portafoglio con un fatturato ricorrente annuo di 200 milioni di dollari e ha assicurato rinnovi annuali per 2 miliardi di dollari. Tra i suoi successi, ha fondato Docklight Brands e ha ampliato la linea di prodotti wellness Marley a oltre 25.000 punti vendita in più di 40 paesi. In Synergy, Marano si concentrerà sull'espansione della gamma FOCUSfactor Energy Drinks, che contiene vitamine del gruppo B e nootropi per migliorare la chiarezza mentale. L'azienda sfrutta la presenza consolidata del marchio FOCUSfactor in grandi rivenditori come Costco, Walmart, Amazon e CVS per penetrare il mercato delle bevande funzionali.
Synergy CHC Corp. (NASDAQ: SNYR) ha nombrado a Damian Marano como Vicepresidente de Bebidas para impulsar la expansión global de su bebida energética FOCUSfactor. Marano aporta más de 20 años de experiencia en la industria, destacando su paso por Coca-Cola, donde gestionó un portafolio con ingresos recurrentes anuales de 200 millones de dólares y aseguró renovaciones anuales por 2 mil millones de dólares. Entre sus logros se encuentra la fundación de Docklight Brands y la expansión de la cartera de bienestar Marley a más de 25,000 puntos de venta en más de 40 países. En Synergy, Marano se enfocará en ampliar la línea FOCUSfactor Energy Drinks, que incluye vitaminas B y nootrópicos para mejorar la claridad mental. La compañía aprovecha la presencia establecida de la marca FOCUSfactor en grandes minoristas como Costco, Walmart, Amazon y CVS para penetrar el mercado de bebidas funcionales.
Synergy CHC Corp.(NASDAQ: SNYR)는 Damian Marano를 음료 부문 부사장으로 임명하여 FOCUSfactor 에너지 드링크의 글로벌 확장을 주도할 예정입니다. Marano는 Coca-Cola에서 20년 이상의 업계 경험을 보유하고 있으며, 연간 2억 달러의 ARR 포트폴리오를 관리하고 20억 달러의 연간 갱신 계약을 확보한 바 있습니다. 그는 Docklight Brands를 설립하고 Marley 웰니스 포트폴리오를 40개국 이상, 25,000개 이상의 소매점으로 확장한 경력이 있습니다. Synergy에서 Marano는 비타민 B와 인지 기능 개선을 위한 뇌영양제(nootropics)를 포함한 FOCUSfactor 에너지 드링크 라인 확장에 집중할 것입니다. 회사는 Costco, Walmart, Amazon, CVS와 같은 주요 소매업체에서 확고한 FOCUSfactor 브랜드 입지를 활용하여 기능성 음료 시장에 진출하고 있습니다.
Synergy CHC Corp. (NASDAQ : SNYR) a nommé Damian Marano vice-président des boissons afin de piloter l'expansion mondiale de sa boisson énergisante FOCUSfactor. Marano apporte plus de 20 ans d'expérience dans le secteur, notamment chez Coca-Cola, où il a géré un portefeuille avec un revenu récurrent annuel de 200 millions de dollars et assuré des renouvellements annuels pour 2 milliards de dollars. Parmi ses réalisations, il a fondé Docklight Brands et développé la gamme bien-être Marley à plus de 25 000 points de vente dans plus de 40 pays. Chez Synergy, Marano se concentrera sur l'expansion de la gamme FOCUSfactor Energy Drinks, qui contient des vitamines B et des nootropiques pour la clarté mentale. L'entreprise s'appuie sur la présence établie de la marque FOCUSfactor dans des grands distributeurs tels que Costco, Walmart, Amazon et CVS pour pénétrer le marché des boissons fonctionnelles.
Synergy CHC Corp. (NASDAQ: SNYR) hat Damian Marano zum Vice President of Beverage ernannt, um die globale Expansion des FOCUSfactor Energy Drinks voranzutreiben. Marano bringt über 20 Jahre Branchenerfahrung mit, insbesondere von Coca-Cola, wo er ein Portfolio mit einem jährlichen wiederkehrenden Umsatz von 200 Millionen US-Dollar verwaltete und jährliche Verlängerungen im Wert von 2 Milliarden US-Dollar sicherte. Zu seinen Erfolgen zählt die Gründung von Docklight Brands sowie der Ausbau des Marley-Wellness-Portfolios auf über 25.000 Einzelhandelsstandorte in mehr als 40 Ländern. Bei Synergy wird sich Marano darauf konzentrieren, die FOCUSfactor Energy Drinks Linie zu erweitern, die B-Vitamine und Nootropika für geistige Klarheit enthält. Das Unternehmen nutzt die etablierte Präsenz der Marke FOCUSfactor bei großen Einzelhändlern wie Costco, Walmart, Amazon und CVS, um in den Markt für funktionelle Getränke einzudringen.
Positive
Appointment of seasoned executive Damian Marano with proven track record at Coca-Cola ($200M ARR portfolio management)
Marano's successful entrepreneurial experience scaling Docklight Brands to 25,000+ retail locations in 40+ countries
Strong existing retail presence through FOCUSfactor brand in major chains (Costco, Walmart, Amazon, CVS)
Strategic expansion into the growing functional beverage market leveraging established brand equity
Negative
None.
Insights
Synergy's strategic hire of ex-Coca-Cola executive strengthens its ambitious expansion into the lucrative functional beverage market.
Synergy CHC's appointment of Damian Marano as VP of Beverage represents a significant strategic enhancement to their executive team as they push into the competitive functional beverage space. Marano's impressive credentials—including leadership roles at Coca-Cola where he managed a $200M ARR portfolio and secured $2B in annual renewals—bring valuable big-player expertise to Synergy's growth ambitions. His track record of success extends beyond Coca-Cola, having scaled the Marley wellness portfolio to over 25,000 retail locations across 40+ countries and achieving a $80M valuation.
This appointment clearly signals Synergy's commitment to transforming their business model by leveraging their established FOCUSfactor brand to enter the high-growth functional beverage category. The company is strategically positioned to capitalize on increasing consumer demand for cognitive-enhancing drinks by extending a trusted supplement brand into ready-to-drink formats. The existing retail relationships through FOCUSfactor's presence in major chains like Costco, Walmart, and CVS provide a potential distribution advantage for rapid market penetration.
Marano's expertise in AI-powered systems and digital transformation tools could accelerate Synergy's competitive positioning in the modern beverage landscape where data-driven decision making is increasingly critical. His appointment, alongside recently hired VP Erik Shields, demonstrates a methodical approach to building a robust leadership infrastructure specifically tailored to execute their beverage expansion strategy across North America, the UK, and beyond.
WESTBROOK, Maine, June 10, 2025 (GLOBE NEWSWIRE) -- Synergy CHC Corp. (NASDAQ: SNYR) (“Synergy” or the “Company”), a fast-growing consumer health and wellness company, announced today that Damian Marano has been named Vice President of Beverage, effective immediately. This appointment marks a major milestone in the Company’s aggressive push into the booming functional beverage market.
“We’re excited to welcome Damian to Synergy’s executive leadership team,” said Jack Ross, CEO of Synergy CHC Corp. “Damian’s deep expertise in beverage, CPG, and technology-enabled growth adds another high-caliber industry veteran to further guide our beverage business through its next phase. His proven track record with global brands and high-growth startups aligns perfectly with our strategic priorities, and his leadership will be pivotal as we grow our FOCUSfactor Energy Drink platform and compete in the high-demand better-for-you drinks space.”
Marano brings over 20 years of sales, business development, and executive leadership experience in the beverage and consumer goods industries, most notably at The Coca-Cola Company, where he served in multiple high-impact roles. As Global Director of Sales and Business Development at Coca-Cola, Marano led a $200M ARR portfolio and spearheaded Coca-Cola’s first AI-powered Revenue Growth Management system. He also pioneered the launch of the company’s VOICE AI solution for restaurant partners, enhancing engagement and operational efficiency. Earlier at Coca-Cola, Marano held the role of Vice President of National Sales, where he secured over $2B in annual renewals and helped integrate early-stage digital tools to modernize commercial operations. His data-driven strategies, pricing innovation, and customer-first approach shaped key national initiatives.
In addition to his tenure at Coca-Cola, Marano served as Vice President of Sales Operations at Cypre, where he developed the company’s go-to-market strategy, generating $2.5M in ARR within nine months and achieving three consecutive years of profitability. He also led business development at H2O.ai, delivering a 10x increase in enterprise deal size across CPG and retail clients.
Marano is also the Founder and former General Manager of Docklight Brands, where he built the Marley wellness portfolio from concept to commercialization, scaling the brand to over 25,000 retail locations in 40+ countries and raising capital at an $80M valuation.
Functional Beverage Expansion Is Underway
Synergy’s entry into the functional drinks category is led by the launch of FOCUSfactor Energy Drinks, crafted with fast-acting B-vitamins and nootropics to enhance mental clarity and clean energy. These clean-label beverages align with Synergy’s flagship FOCUSfactor brain-health supplement—available in major retailers such as Costco, Walmart, Amazon, CVS, Walgreens, etc., and other top chains across the U.S., Canada, and the U.K.
“I’m honored to join Synergy at such a transformative time in the Company’s journey,” said Damian Marano, Vice President of Beverage. “The opportunity to build on Synergy’s trusted health brands while helping to advance innovation in the beverage space is incredibly exciting. I look forward to partnering with Jack and the leadership team to unlock long-term value and scale a compelling portfolio of functional beverages.”
Why Investors Should Watch Synergy CHC Corp. (NASDAQ: SNYR):
Synergy is leveraging FOCUSfactor’s trusted brand equity to meet global demand for cognitive-enhancing and clean-energy drinks.
Marano brings top-tier expertise in global beverage strategy, retail execution, and brand growth. He joins recently appointed Vice President of Beverage, Erik Shields, with the two working in tandem to scale the Company’s global beverage platform.
The Company is scaling rapidly across North America, the U.K., and new international markets, creating long-term value potential.
About Synergy CHC Corp.
Synergy CHC Corp. is a provider of consumer health care and lifestyle products. Synergy's current brand portfolio consists of two marquee brands, FOCUSfactor, a clinically-tested brain health supplement that has been shown to improve memory, concentration and focus, and Flat Tummy, a lifestyle and wellness brand that provides a suite of nutritional products to help women achieve their weight management goals.
Who is Damian Marano and what is his role at Synergy CHC (SNYR)?
Damian Marano is the newly appointed Vice President of Beverage at Synergy CHC, bringing over 20 years of industry experience from Coca-Cola and other ventures to help drive FOCUSfactor Energy Drink's global expansion.
What is FOCUSfactor Energy Drink's market strategy?
FOCUSfactor Energy Drink is leveraging its established brand presence in major retailers like Costco, Walmart, and CVS to expand in the functional beverage market, offering drinks with B-vitamins and nootropics for mental clarity.
What are Damian Marano's key achievements in his previous roles?
At Coca-Cola, Marano managed a $200M ARR portfolio and secured $2B in annual renewals. He also founded Docklight Brands, scaling the Marley wellness portfolio to 25,000+ retail locations across 40+ countries.
What is Synergy CHC's (SNYR) current retail presence?
Synergy CHC's FOCUSfactor brand is available in major retailers across the U.S., Canada, and the U.K., including Costco, Walmart, Amazon, CVS, and Walgreens.
How is SNYR positioning its energy drink in the market?
SNYR is positioning FOCUSfactor Energy Drinks as a clean-label beverage with B-vitamins and nootropics, focusing on mental clarity and clean energy benefits.
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