Sofi Technologies Inc Stock Price, News & Analysis

SoFi (NASDAQ: SOFI) named financial specialist and Your Rich BFF founder Vivian Tu as its first honorary Chief of Financial Empowerment on November 5, 2025. Tu, a New York Times bestselling author with a 10 million‑follower community, will advise on multichannel financial literacy content and lead a Generational Wealth Fund initiative planned to launch in 2026. The role expands a two‑year partnership during which Tu hosted four seasons of the YouTube series “Richer Lives.” SoFi says the program aims to increase financial confidence as Americans carry $2.8 trillion in combined credit card and student debt.

United (NYSE:UAL) launched the MileagePlus Debit Rewards Card on Nov 4, 2025, a Visa debit that earns miles on spending and qualifying balances.

Key features: a limited-time 10,000-mile new-member bonus after approval and $500 in purchases within four months; 1 mile/$1 on United purchases and 1 mile/$2 on other eligible purchases; annual balance-based bonus miles up to 70,000 for average daily balances ≥ $50,000; monthly fee waived for average daily balances ≥ $2,000, otherwise a $4 monthly fee.

The card is issued by Sunrise Banks, powered by Galileo, backed by Visa, FDIC-insured, and requires no credit check to apply.

Southwest Airlines (NYSE: LUV) launched the Southwest Rapid Rewards Debit Card on Oct. 28, 2025, a Visa debit card issued by Sunrise Banks and powered by Galileo.

Key features: a 2,500-point welcome bonus (two recurring deposits + $100 spend in 90 days), 1 point/$2 on everyday spend, 1 point/$1 on Southwest purchases, dining and subscriptions, a 7,500 Companion Pass bonus yearly, up to 7,500 anniversary points after $15,000 qualifying purchases, an annual $35 Southwest credit, and waived monthly fee with a $2,500 average balance.

SoFi (NASDAQ: SOFI) reported Q3 2025 results with record adjusted net revenue of $949.6M (up 38%) and GAAP net revenue of $961.6M (up 38%). The company posted net income $139.4M and adjusted EBITDA $276.9M (up 49%), and raised 2025 guidance. Fee-based revenue hit a record $408.7M (up 50%).

Member and product growth were strong: 12.6M members (+35%) and 18.6M products (+36%). Total loan originations reached $9.9B (+57%). SoFi highlighted improvements in net interest margin, deposit remixing savings, and continued investments in crypto and AI.

Galileo (NASDAQ: SOFI) joined the AWS Partner Network on October 16, 2025 to make its payment processing platform available through Amazon Web Services. The partnership lets fintechs, banks, and brands deploy Galileo’s API-based card issuance, real-time transactions, fraud prevention, and embedded payments on AWS.

Galileo says it supports millions of enabled accounts across North and Latin America and was ranked #1 in Javelin Strategy & Research’s 2025 Digital Issuance Provider Scorecard. As an APN member, Galileo joins a global network of 130,000 partners across more than 200 countries to expand access and accelerate product launches.

SoFi (NASDAQ: SOFI) has announced the rollout of Options Level 1 trading to its SoFi Invest members, offering commission-free and contract fee-free options trading. The new feature enables members to execute covered calls and cash-secured puts strategies, complementing existing Options Level 2 capabilities.

The platform includes built-in educational resources to help members understand options trading risks and strategies. SoFi plans to expand its offerings with additional options levels, IRA options trading, and zero-day expiration contracts. The company is also removing exercise and assignment fees to provide a more transparent trading experience.

This launch follows SoFi's recent expansion into private markets and alternative investments through partnerships with Fundrise, Cashmere, Liberty Street Advisors, and others, providing access to investments in companies like OpenAI, SpaceX, and Discord.

SoFi Technologies (NASDAQ: SOFI) has scheduled its Q3 2025 earnings conference call for October 28, 2025, at 8:00 AM ET. The financial services company will release its third quarter results on the investor relations website at approximately 7:00 AM ET the same day.

The conference call will be accessible via phone through pre-registration and through a webcast. A replay of the webcast will be available on SoFi's Investor Relations page after the event.

SoFi (NASDAQ: SOFI) has announced a multi-year partnership with 2024 NFL MVP Josh Allen, quarterback of the Buffalo Bills, to promote SoFi Plus, their premium financial membership program. The partnership will be featured in a campaign across major streaming platforms and national networks including NBC, ESPN, Amazon Prime Video, and YouTube.

SoFi Plus offers members over $1,000 in value, including up to 3.80% APY on SoFi Bank savings and a 1% match on recurring deposits into SoFi Invest accounts. The program provides comprehensive financial tools for banking, borrowing, investing, and earning, all integrated within a single app.

SoFi (NASDAQ: SOFI) has launched the SoFi Agentic AI ETF (NYSE Arca: AGIQ), a new exchange-traded fund tracking the BITA US Agentic AI Select Index. The ETF focuses on U.S. companies developing or utilizing agentic AI technologies, including notable holdings like Salesforce, Tesla, and NVIDIA.

The fund, with a gross expense ratio and management fee of 0.69%, will be managed by Tidal Investments LLC. AGIQ joins SoFi's existing ETF suite, which includes the SoFi Select 500 (SFY), Next 500 ETF (SFYX), Social 50 ETF (SFYF), and Enhanced Yield ETF (THTA). The index currently comprises 30 holdings across sectors like self-driving transportation, AI scheduling assistants, cybersecurity, and autonomous industrial machinery.